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The Development and Experimental Evaluation of a Focused Business Model Representation

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  • Ben Roelens
  • Geert Poels

Abstract

Business models (BM) are the central concept to understand the business logic of an organization. Enterprise modeling contributes to the conceptualization of BMs by providing explicit representations. A proper BM representation helps to increase the understanding and communication about the underlying knowledge for the stakeholders within a company. However, the existing enterprise modeling languages have a different and partial focus on the BM concept due to their various backgrounds. This prevents the large-scale adoption of these representations in practice. Therefore a focused BM viewpoint is developed, which explicitly facilitates the understanding about the underlying BM components. To this end, existing diagrams of the value delivery modeling language were adapted to prescriptions of the physics of notations, which is a normative theory for cognitive effectiveness of diagrammatic representations. The effect on the understanding was evaluated by an experiment with 93 master students. The results confirm the research hypothesis that the new BM viewpoint increases the understanding of the modeled BM components. Copyright Springer Fachmedien Wiesbaden 2015

Suggested Citation

  • Ben Roelens & Geert Poels, 2015. "The Development and Experimental Evaluation of a Focused Business Model Representation," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 57(1), pages 61-71, February.
    • Handle: RePEc:spr:binfse:v:57:y:2015:i:1:p:61-71
    DOI: 10.1007/s12599-014-0363-z
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    References listed on IDEAS

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    Cited by:

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    2. Benedikt Simmert & Philipp Alexander Ebel & Christoph Peters & Eva Alice Christiane Bittner & Jan Marco Leimeister, 2019. "Conquering the Challenge of Continuous Business Model Improvement," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 61(4), pages 451-468, August.
    3. Oktay Turetken & Paul Grefen & Rick Gilsing & O. Ege Adali, 2019. "Service-Dominant Business Model Design for Digital Innovation in Smart Mobility," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 61(1), pages 9-29, February.

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