Revitalising Traditional Cereals in Portugal: Challenges, Opportunities, and Strategies for Value Chain Development

Traditional cereals, recognised for their adaptability, high nutritional value, and unique sensory characteristics, have largely been excluded from global food supply chains. Recent shifts in consumption patterns, particularly in urban areas, indicate a growing demand for high-quality bread, creating new opportunities for farmers interested in sustainable production techniques and traditional varieties. However, challenges such as seed availability, regulatory constraints, marketing strategies, and logistical barriers persist. This study, conducted within the framework of the CERTRA project—Development of Traditional Cereal Value Chains for Sustainable Food in Portugal—aims to enhance the traditional cereal value chain in Portugal by identifying key challenges and opportunities and proposing effective development strategies. The research employs a mixed-method approach, including documentary research, a SWOT analysis based on the scientific literature and stakeholder insights, and a case study methodology examining twelve successful European initiatives. The findings highlight strengths such as seed sovereignty, resilience under low-input farming, and market potential through certification and short food supply chains. However, weaknesses such as lower yields, mechanisation challenges, and seed access restrictions remain critical obstacles. Our analysis suggests that participatory breeding programs, farmer-led seed networks, and hybrid distribution models integrating direct sales, online platforms, and local partnerships can support the revitalisation of traditional cereals. Future research should focus on consumer preferences, branding strategies, and technological innovations that enhance processing efficiency while preserving the ecological and cultural value of traditional varieties.