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Visitor Attitudes on Motivational Dimensions in Consuming Local Foods in an Emerging Tourist Destination: The Case of Cali, Colombia

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  • Marysol Castillo-Palacio

    (Department of Organizational Management, Faculty of Economic Sciences, Academic Program of Tourism, Javeriana University, Cali 760031, Colombia)

  • Rich Harrill

    (International Tourism Research Institute, School of Hotel, Restaurant and Tourism Management, College of Hospitality, Retail and Sport Management, Columbia, SC 29208, USA)

  • Alexander Zuñiga-Collazos

    (Department of Administration and Organizations, Faculty of Administrative Sciences, Universidad del Valle, Cali 760042, Colombia)

  • Paola A. Aguilar-Collazos

    (Faculty of Economic Sciences, Universidad de San Buenaventura, Cali 111321, Colombia)

Abstract

Scientific and practical interest in public and private spheres about motivations in the consumption of local gastronomy is growing globally. In this sense, this research focuses its analysis on the relationship between gastronomic attitude and the motivational dimensions for consuming local foods, based on the gastronomic experience of visitors to the city of Cali, Colombia, an emerging gastronomic tourist destination. This study used a quantitative method; a semi-structured survey was carried out with 362 tourists who visited Cali, Colombia, a gastronomic city in the Délice Global Network. The data were analyzed using Smart PLS-SEM Software Version 4.0 via the partial least squares technique (PLS-SEM). The findings show that a visitor’s gastronomic attitude is a predictor of their motivation to consume local food. Furthermore, among the indicators that explain the gastronomic attitude, the influence of the city’s gastronomy on the visit stands out as the most predominant factor in the visitor’s attitude toward gastronomic tourism. Other theoretical and practical implications are also discussed.

Suggested Citation

  • Marysol Castillo-Palacio & Rich Harrill & Alexander Zuñiga-Collazos & Paola A. Aguilar-Collazos, 2025. "Visitor Attitudes on Motivational Dimensions in Consuming Local Foods in an Emerging Tourist Destination: The Case of Cali, Colombia," Sustainability, MDPI, vol. 17(3), pages 1-15, February.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:3:p:1190-:d:1581930
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    References listed on IDEAS

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    2. Sefa Emre Yilmazel, 2023. "Determining consumers’ intent to purchase organic foods in emerging market: price perception affect in moderated mediation model," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(4), pages 739-757, December.
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