Social and Economic Influence of Sustainable Development: The Case of Al-Mouj, Muscat, Oman

The sultanate of Oman has joined other nations in promoting sustainability, guided by Oman Vision 2040 and the Oman National Spatial Strategy. Oman now focuses on developing more human-centered cities, enhancing community well-being, boosting the local economy, and increasing investments. This study addresses a research gap by examining the social and economic impact of the sustainable neighborhood “Al-Mouj” on the nearby urban area “Al-Mawaleh North” to maximize sustainability benefits. It analyzes how a sustainable neighborhood influences the economy, society, quality of life, and overall well-being. The study also identifies key factors driving the growth of sustainable practices in society and the economy. It has four main objectives in terms of answering the research question, primarily through surveys of community members and business owners, and by analyzing land use development around Al-Mouj. Data collection methods include literature review, case study, questionnaires, and interviews. Data analysis employs spatial, statistical, and thematic techniques. Responses from 515 participants are examined to ensure reliable results. Ethnographic methods are used to gain insights from open-ended questionnaire responses and interviews. The results confirm that Al-Mouj’s mixed-use development and sustainability features positively influence mental and physical health and stimulate economic activity within the local community. This study provides decision-makers and urban planners valuable insights into sustainable neighborhoods’ social and economic impacts when developed as open communities. It highlights the challenges of following international NSAT standards, which do not fully address local concerns.