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Research on the Co-Creation Mechanism of Geographical Indication Industry Value Based on Evolutionary Game Analysis

Author

Listed:
  • Tingwei Zhao

    (School of Management, Huazhong University of Science and Technology, Wuhan 430074, China)

  • Xiang Yu

    (School of Management, Huazhong University of Science and Technology, Wuhan 430074, China)

  • Sishi Liu

    (Department of Management Engineering and Equipment Economics, Navy Engineering University, Wuhan 430030, China)

Abstract

The success of the geographical indication industry relies on the collaborative value creation among its stakeholders. This article presents an evolutionary game model for the triad of associations, firms, and peasant households in the geographical indication industry. The model examines their strategic choices and analyzes the impact of profitability, scale factors, and premium factors across different developmental stages. The study uncovers that while all parties may display collective behavior, there are variations specific to each stage. In periods of low profitability, firms tend to adopt a more cautious approach, while peasant households prioritize overall benefits. Both scale factors and premium factors guide the game towards positive strategies. Consequently, it is recommended to strengthen associations’ leadership role by fostering firm accountability in quality governance, reducing costs and risks associated with peasant household participation, safeguarding their rights and interests, enhancing economies of scale for geographical indication products, and bolstering competitiveness and sustainability.

Suggested Citation

  • Tingwei Zhao & Xiang Yu & Sishi Liu, 2024. "Research on the Co-Creation Mechanism of Geographical Indication Industry Value Based on Evolutionary Game Analysis," Sustainability, MDPI, vol. 16(5), pages 1-25, March.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:5:p:2075-:d:1349972
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    References listed on IDEAS

    as
    1. Bixian Lou & Xiaopeng Fu & Boyi Xue, 2023. "Effectiveness, Problems, and Transformation of Geographical Indications in the Context of Rural Revitalization: Evidence from Pengshui in Chongqing," Sustainability, MDPI, vol. 15(11), pages 1-20, May.
    2. Feixiao Wang & Yaoqun Xu, 2022. "Evolutionary Game Analysis of the Quality of Agricultural Products in Supply Chain," Agriculture, MDPI, vol. 12(10), pages 1-16, September.
    3. Liang, Qiao & Huang, Zuhui & Lu, Haiyang & Wang, Xinxin, 2015. "Social Capital, Member Participation, and Cooperative Performance: Evidence from China’s Zhejiang," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(1), pages 1-30, February.
    4. Jiali Wang & Yujia Huo & Xiangyu Guo & Yang Xu, 2022. "The Pricing Strategy of the Agricultural Product Supply Chain with Farmer Cooperatives as the Core Enterprise," Agriculture, MDPI, vol. 12(5), pages 1-17, May.
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