The Plastic-Reduction Behavior of Chinese Residents: Survey, Model, and Impact Factors

The persistent generation of plastic waste represents a critical environmental challenge. Despite the implementation of various management policies spanning from usage to disposal that are aimed at incentivizing plastic reduction, the accumulation of plastic debris continues to pose a significant threat to both terrestrial and marine ecosystems. Moreover, this environmental issue adversely impacts economic development and human health. This study seeks to analyze the influencing factors of plastic-reduction behavior at the individual level. Through a diverse sample of 869 participants across 29 provincial-level administrative regions, this research utilizes structural equation modeling to elucidate the intricate factors influencing plastic-reduction behaviors. This study examines the factors influencing plastic-reduction behavior through the frameworks of economic savings and spiritual satisfaction, focusing on two specific behavioral intentions: economically driven behavior and spiritually driven persuasive behavior. Results show that the primary motivator for plastic reduction is the decrease in individual expenses. Environmental values and policy regulations have become important influencing factors, which also promote behaviors regarding plastic reduction through economic savings. The study distinguishes between the impacts of environmental knowledge and skills, highlighting the necessity of practical skills for effective behavior change. Moreover, the study reveals the pivotal role of local attachment in encouraging plastic-reduction actions. The urban natural environment, particularly when characterized by accessible and well-maintained features, such as lakes and rivers, can foster residents’ appreciation for the environment, thereby motivating them to engage in plastic-reduction actions to attain personal spiritual satisfaction.