IDEAS home Printed from https://ideas.repec.org/a/plo/pone00/0295850.html
   My bibliography  Save this article

Green sustainability in the hotel sector: The role of CSR, intrinsic green motivation, and personal environmental norms

Author

Listed:
  • Zhihong Meng
  • Saad Mahmood Bhatti
  • Rana Tahir Naveed
  • Sara kanwal
  • Mohammad Adnan

Abstract

In the context of the United Nations Sustainable Development Goals (UN-SDGs), this study accentuates the role of the tourism and hospitality sector in promoting sustainability. The primary purpose is to unravel the relationship between corporate social responsibility (CSR) and energy-specific sustainable behavior of employees (ESBE), with particular emphasis on the mediating roles of green intrinsic motivation and personal environmental norms. Utilizing a three-wave data collection approach, we secured 325 valid responses from sector employees at various levels (manager-non managers) and applied Structural Equation Modeling through the SMART-PLS tool to assess the hypothesized relationships. The findings highlight a pronounced interconnection between CSR, ESBE, and the designated mediating variables. These results not only augment the academic literature by illustrating the psychological underpinnings bridging CSR to ESBE, but also equip the tourism and hospitality industry with actionable insights. Through informed CSR initiatives aligned with employee values, the sector can galvanize sustainable behaviors and create business models that resonate with the aspirations of the UN-SDGs, pointing the way to a more sustainable industry.

Suggested Citation

  • Zhihong Meng & Saad Mahmood Bhatti & Rana Tahir Naveed & Sara kanwal & Mohammad Adnan, 2024. "Green sustainability in the hotel sector: The role of CSR, intrinsic green motivation, and personal environmental norms," PLOS ONE, Public Library of Science, vol. 19(6), pages 1-23, June.
    • Handle: RePEc:plo:pone00:0295850
    DOI: 10.1371/journal.pone.0295850
    as

    Download full text from publisher

    File URL: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0295850
    Download Restriction: no
    File URL: https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0295850&type=printable
    Download Restriction: no
    File URL: https://libkey.io/10.1371/journal.pone.0295850?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Heesup Han & Amr Al-Ansi & Bee-Lia Chua & Naveed Ahmad & Jinkyung Jenny Kim & Aleksandar Radic & Hyungseo Bobby Ryu, 2023. "Reconciling civilizations: eliciting residents’ attitude and behaviours for international Muslim tourism and development," Current Issues in Tourism, Taylor & Francis Journals, vol. 26(9), pages 1463-1481, May.
    2. Akrum Helfaya & Phuong Bui, 2022. "Exploring the Status Quo of Adopting the 17 UN SDGs in a Developing Country—Evidence from Vietnam," Sustainability, MDPI, vol. 14(22), pages 1-29, November.
    3. Naveed Ahmad & Asif Mahmood & Antonio Ariza-Montes & Heesup Han & Felipe Hernández-Perlines & Luis Araya-Castillo & Miklas Scholz, 2021. "Sustainable Businesses Speak to the Heart of Consumers: Looking at Sustainability with a Marketing Lens to Reap Banking Consumers’ Loyalty," Sustainability, MDPI, vol. 13(7), pages 1-16, March.
    4. A F Lutz & W W Immerzeel & P D A Kraaijenbrink & A B Shrestha & M F P Bierkens, 2016. "Climate Change Impacts on the Upper Indus Hydrology: Sources, Shifts and Extremes," PLOS ONE, Public Library of Science, vol. 11(11), pages 1-33, November.
    5. Jinyong Chen & Wafa Ghardallou & Ubaldo Comite & Naveed Ahmad & Hyungseo Bobby Ryu & Antonio Ariza-Montes & Heesup Han, 2022. "Managing Hospital Employees’ Burnout through Transformational Leadership: The Role of Resilience, Role Clarity, and Intrinsic Motivation," IJERPH, MDPI, vol. 19(17), pages 1-23, September.
    6. Yuwei Deng & Jacob Cherian & Naveed Ahmad & Miklas Scholz & Sarminah Samad, 2022. "Conceptualizing the Role of Target-Specific Environmental Transformational Leadership between Corporate Social Responsibility and Pro-Environmental Behaviors of Hospital Employees," IJERPH, MDPI, vol. 19(6), pages 1-15, March.
    7. Zengming Zou & Yu Liu & Naveed Ahmad & Muhammad Safdar Sial & Alina Badulescu & Malik Zia-Ud-Din & Daniel Badulescu, 2021. "What Prompts Small and Medium Enterprises to Implement CSR? A Qualitative Insight from an Emerging Economy," Sustainability, MDPI, vol. 13(2), pages 1-16, January.
    8. Alisher Khamdamov & Zhiwei Tang & Muhammad Ali Hussain, 2023. "Unpacking Parallel Mediation Processes between Green HRM Practices and Sustainable Environmental Performance: Evidence from Uzbekistan," Sustainability, MDPI, vol. 15(2), pages 1-18, January.
    9. Dilek Cetindamar, 2007. "Corporate Social Responsibility Practices and Environmentally Responsible Behavior: The Case of The United Nations Global Compact," Journal of Business Ethics, Springer, vol. 76(2), pages 163-176, December.
    10. Junjie Peng & Sarminah Samad & Ubaldo Comite & Naveed Ahmad & Heesup Han & Antonio Ariza-Montes & Alejandro Vega-Muñoz, 2022. "Environmentally Specific Servant Leadership and Employees’ Energy-Specific Pro-Environmental Behavior: Evidence from Healthcare Sector of a Developing Economy," IJERPH, MDPI, vol. 19(13), pages 1-16, June.
    11. Huidong Sun & Mustafa Raza Rabbani & Naveed Ahmad & Muhammad Safdar Sial & Guping Cheng & Malik Zia-Ud-Din & Qinghua Fu, 2020. "CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy," Sustainability, MDPI, vol. 12(24), pages 1-22, December.
    12. Zia Ullah & Esra AlDhaen & Rana Tahir Naveed & Naveed Ahmad & Miklas Scholz & Tasawar Abdul Hamid & Heesup Han, 2021. "Towards Making an Invisible Diversity Visible: A Study of Socially Structured Barriers for Purple Collar Employees in the Workplace," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
    13. Li Xu & Suleiman Jamal Mohammad & Nishad Nawaz & Sarminah Samad & Naveed Ahmad & Ubaldo Comite, 2022. "The Role of CSR for De-Carbonization of Hospitality Sector through Employees: A Leadership Perspective," Sustainability, MDPI, vol. 14(9), pages 1-18, April.
    14. Linghui Kong & Muhammad Safdar Sial & Naveed Ahmad & Mariana Sehleanu & Zhihui Li & Malik Zia-Ud-Din & Daniel Badulescu, 2021. "CSR as a Potential Motivator to Shape Employees’ View towards Nature for a Sustainable Workplace Environment," Sustainability, MDPI, vol. 13(3), pages 1-13, February.
    15. Chamila R. Perera & Hassan Kalantari & Lester W. Johnson, 2022. "Climate Change Beliefs, Personal Environmental Norms and Environmentally Conscious Behaviour Intention," Sustainability, MDPI, vol. 14(3), pages 1-15, February.
    16. Wells, Victoria.K. & Taheri, Babak & Gregory-Smith, Diana & Manika, Danae, 2016. "The role of generativity and attitudes on employees home and workplace water and energy saving behaviours," Tourism Management, Elsevier, vol. 56(C), pages 63-74.
    17. Naveed Ahmad & Aqeel Ahmad & Irfan Siddique, 2023. "Responsible Tourism and Hospitality: The Intersection of Altruistic Values, Human Emotions, and Corporate Social Responsibility," Administrative Sciences, MDPI, vol. 13(4), pages 1-27, April.
    18. Duygu Turker, 2009. "Measuring Corporate Social Responsibility: A Scale Development Study," Journal of Business Ethics, Springer, vol. 85(4), pages 411-427, April.
    19. Jamal Abdul Nasir Ansari & Saba Irfan, 2023. "Corporate social responsibility and employee engagement: the mediating role of personal environmental norms and employee green behavior," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 19(9), pages 1728-1748, March.
    20. Jianwen Zhang & Jacob Cherian & Yawar Abbas Sandhu & Jawad Abbas & Laura Mariana Cismas & Constantin Viorel Negrut & Lucia Negrut, 2022. "Presumption of Green Electronic Appliances Purchase Intention: The Mediating Role of Personal Moral Norms," Sustainability, MDPI, vol. 14(8), pages 1-15, April.
    21. Hong Tian & Xinyu Liu, 2022. "Pro-Environmental Behavior Research: Theoretical Progress and Future Directions," IJERPH, MDPI, vol. 19(11), pages 1-16, May.
    22. Naveed Ahmad & Asif Mahmood & Heesup Han & Antonio Ariza-Montes & Alejandro Vega-Muñoz & Mohi ud Din & Ghazanfar Iqbal Khan & Zia Ullah, 2021. "Sustainability as a “New Normal” for Modern Businesses: Are SMEs of Pakistan Ready to Adopt It?," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    23. Jelena Spanjol & Leona Tam & Vivian Tam, 2015. "Employer–Employee Congruence in Environmental Values: An Exploration of Effects on Job Satisfaction and Creativity," Journal of Business Ethics, Springer, vol. 130(1), pages 117-130, August.
    24. Shuchi Gupta & Nishad Nawaz & Abhishek Tripathi & Saqib Muneer & Naveed Ahmad, 2021. "Using Social Media as a Medium for CSR Communication, to Induce Consumer–Brand Relationship in the Banking Sector of a Developing Economy," Sustainability, MDPI, vol. 13(7), pages 1-16, March.
    25. Dianxi Zhang & Asif Mahmood & Antonio Ariza-Montes & Alejandro Vega-Muñoz & Naveed Ahmad & Heesup Han & Muhammad Safdar Sial, 2021. "Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis," IJERPH, MDPI, vol. 18(9), pages 1-14, April.
    26. Asif Mahmood & Rana Tahir Naveed & Naveed Ahmad & Miklas Scholz & Muhammad Khalique & Mohammad Adnan, 2021. "Unleashing the Barriers to CSR Implementation in the SME Sector of a Developing Economy: A Thematic Analysis Approach," Sustainability, MDPI, vol. 13(22), pages 1-20, November.
    27. Naveed Ahmad & Rana Tahir Naveed & Miklas Scholz & Muhammad Irfan & Muhammad Usman & Ilyas Ahmad, 2021. "CSR Communication through Social Media: A Litmus Test for Banking Consumers’ Loyalty," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yang Liu & Rana Tahir Naveed & Sara Kanwal & Muhammad Tahir Khan & Ali F Dalain & Wei Lan, 2023. "Psychology in action: Social media communication, CSR, and consumer behavior management in banking," PLOS ONE, Public Library of Science, vol. 18(8), pages 1-23, August.
    2. Huan Zhang & Khaoula Omhand & Huaizheng Li & Aqeel Ahmad & Sarminah Samad & Darie Gavrilut & Daniel Badulescu, 2022. "Corporate Social Responsibility and Energy-Related Pro-Environmental Behaviour of Employees in Hospitality Industry," IJERPH, MDPI, vol. 19(23), pages 1-19, December.
    3. Cao, Peng & Sial, Muhammad Safdar & Ã lvarez-Otero, Susana & Brugni, Talles Vianna & Comite, Ubaldo, 2024. "Eco-engagement: Tracing CSR communication's ripple effect on consumer hospitality loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    4. Naveed Ahmad & Aqeel Ahmad & Irfan Siddique, 2024. "Beyond self‐interest: how altruistic values and human emotions drive brand advocacy in hospitality consumers through corporate social responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 2439-2453, May.
    5. Jinyong Chen & Wafa Ghardallou & Ubaldo Comite & Naveed Ahmad & Hyungseo Bobby Ryu & Antonio Ariza-Montes & Heesup Han, 2022. "Managing Hospital Employees’ Burnout through Transformational Leadership: The Role of Resilience, Role Clarity, and Intrinsic Motivation," IJERPH, MDPI, vol. 19(17), pages 1-23, September.
    6. Congying Liu & Lupin Chen & Muhammad Hassan Arshad, 2024. "Navigating the Digital Divide for Sustainability: Emotional and Cognitive Pathways to Food Waste Reduction Through Social Media Advertising," Sustainability, MDPI, vol. 16(22), pages 1-23, November.
    7. Liu, Congying & Ahmad, Naveed & Jiang, Mingdi & Zulqarnain Arshad, Muhammad, 2024. "Steering the path to safer food: The role of transformational leadership in food services to combat against foodborne illness," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    8. Qinghua Fu & Wafa Ghardallou & Ubaldo Comite & Irfan Siddique & Heesup Han & Juan Manuel Arjona-Fuentes & Antonio Ariza-Montes, 2022. "The Role of CSR in Promoting Energy-Specific Pro-Environmental Behavior among Hotel Employees," Sustainability, MDPI, vol. 14(11), pages 1-19, May.
    9. Wang Hongxin & Mohammed Arshad Khan & Jian Zhenqiang & Laura-Mariana Cismaș & Mohammad Athar Ali & Usama Saleem & Lucia Negruț, 2022. "Unleashing the Role of CSR and Employees’ Pro-Environmental Behavior for Organizational Success: The Role of Connectedness to Nature," Sustainability, MDPI, vol. 14(6), pages 1-22, March.
    10. Xin Guan & Naveed Ahmad & Muhammad Safdar Sial & Jacob Cherian & Heesup Han, 2023. "CSR and organizational performance: The role of pro‐environmental behavior and personal values," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 677-694, March.
    11. Congying Liu & Mingdi Jiang, 2024. "Green Messaging in the Fast-Food Industry: The Role of Responsibility, Obligation, and Values in Driving Eco-Conscious Behavior," Sustainability, MDPI, vol. 16(19), pages 1-24, September.
    12. Ying Xu & Diao Jie & Hongyu Wu & Xiaolu Shi & Daniel Badulescu & Sher Akbar & Alina Badulescu, 2022. "Reducing Employee Turnover Intentions in Tourism and Hospitality Sector: The Mediating Effect of Quality of Work Life and Intrinsic Motivation," IJERPH, MDPI, vol. 19(18), pages 1-18, September.
    13. Junjie Peng & Sarminah Samad & Ubaldo Comite & Naveed Ahmad & Heesup Han & Antonio Ariza-Montes & Alejandro Vega-Muñoz, 2022. "Environmentally Specific Servant Leadership and Employees’ Energy-Specific Pro-Environmental Behavior: Evidence from Healthcare Sector of a Developing Economy," IJERPH, MDPI, vol. 19(13), pages 1-16, June.
    14. Wei Ma & Rita Yi Man Li & Otilia Manta & Abad Alzuman, 2024. "Balancing Wellbeing and Responsibility: CSR’s Role in Mitigating Burnout in Hospitality under UN-SDGs," Sustainability, MDPI, vol. 16(8), pages 1-18, April.
    15. Weifeng Chang & Mingdi Jiang & Muhammad Hassan Arshad, 2024. "From Posts to Action: Leveraging Social Media to Inspire Food Waste Reduction in Hospitality for a Net Zero Future," Sustainability, MDPI, vol. 16(24), pages 1-18, December.
    16. Li Xu & Jacob Cherian & Muhammad Zaheer & Muhammad Safdar Sial & Ubaldo Comite & Laura Mariana Cismas & Juan Felipe Espinosa Cristia & Judit Oláh, 2022. "The Role of Healthcare Employees’ Pro-Environmental Behavior for De-Carbonization: An Energy Conservation Approach from CSR Perspective," Energies, MDPI, vol. 15(9), pages 1-18, May.
    17. Qiangzhen Jian & Xiuting Wang & Hisham Mohammad Al-Smadi & Aamer Waheed & Alina Badulescu & Sarminah Samad, 2022. "Proposing a Robust Model to Reduce Employees’ Turnover Intentions in an Ethical Leadership Framework: Empirical Evidence from the Healthcare Sector," IJERPH, MDPI, vol. 19(15), pages 1-20, July.
    18. Li Xu & Suleiman Jamal Mohammad & Nishad Nawaz & Sarminah Samad & Naveed Ahmad & Ubaldo Comite, 2022. "The Role of CSR for De-Carbonization of Hospitality Sector through Employees: A Leadership Perspective," Sustainability, MDPI, vol. 14(9), pages 1-18, April.
    19. Asif Mahmood & Rana Tahir Naveed & Naveed Ahmad & Miklas Scholz & Muhammad Khalique & Mohammad Adnan, 2021. "Unleashing the Barriers to CSR Implementation in the SME Sector of a Developing Economy: A Thematic Analysis Approach," Sustainability, MDPI, vol. 13(22), pages 1-20, November.
    20. Yushan Wu & Rita Yi Man Li & Sher Akbar & Qinghua Fu & Sarminah Samad & Ubaldo Comite, 2022. "The Effectiveness of Humble Leadership to Mitigate Employee Burnout in the Healthcare Sector: A Structural Equation Model Approach," Sustainability, MDPI, vol. 14(21), pages 1-20, October.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:plo:pone00:0295850. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: plosone (email available below). General contact details of provider: https://journals.plos.org/plosone/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.