IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i9p7132-d1131814.html
   My bibliography  Save this article

Digital Transformation to Help Carbon Neutrality and Green Sustainable Development Based on the Metaverse

Author

Listed:
  • Weiran Cao

    (School of Art and Archaeology, Hangzhou City University, Hangzhou 310015, China)

  • Zengjie Cai

    (Hangzhou Pan Tianshou Environmental Art Design Co., Ltd., Hangzhou 310011, China)

  • Xu Yao

    (KeYi College, Zhejiang Sci-Tech University, Shaoxing 312000, China)

  • Lifeng Chen

    (School of Business, Hangzhou City University, Hangzhou 310015, China
    School of Public Affairs, Zhejiang University, Hangzhou 310058, China)

Abstract

With the development of sustainable theory, environmental and resource issues have become one of the major challenges facing human society. As an important part of social economy, enterprises are also an important source of carbon emissions and environmental pollution. With the growth of the digital economy, digital technology has played an important role in improving economic efficiency. Digital transformation can not only enable enterprises to obtain and allocate resources more efficiently and reasonably, but can also provide a powerful driving force for the healthy development of the environment. This can improve the positive role and impact of enterprises on environmental development. Based on the overview of social carbon neutrality and green sustainable development goals, this paper made an in-depth study of digital transformation to help carbon neutrality and green sustainable development. In order to verify its effect, this paper took a medium-sized enterprise as the object, analyzed the growth of its economic and environmental benefits in the process of digital transformation, and compared it with the traditional development strategy. The empirical results showed that in the perspective of the Metaverse, the highest growth rate of environmental benefits of the enterprise would reach 19.6% every month in 2021. From this data, digital transformation based on the perspective of the Metaverse was more able to help carbon neutrality and green sustainable development.

Suggested Citation

  • Weiran Cao & Zengjie Cai & Xu Yao & Lifeng Chen, 2023. "Digital Transformation to Help Carbon Neutrality and Green Sustainable Development Based on the Metaverse," Sustainability, MDPI, vol. 15(9), pages 1-15, April.
  • Handle: RePEc:gam:jsusta:v:15:y:2023:i:9:p:7132-:d:1131814
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/9/7132/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/15/9/7132/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Varadarajan, Rajan & Srinivasan, Raji & Vadakkepatt, Gautham Gopal & Yadav, Manjit S. & Pavlou, Paul A. & Krishnamurthy, Sandeep & Krause, Tom, 2010. "Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 96-110.
    2. Juanita Álvarez Jaramillo & Jhon Wilder Zartha Sossa & Gina Lía Orozco Mendoza, 2019. "Barriers to sustainability for small and medium enterprises in the framework of sustainable development—Literature review," Business Strategy and the Environment, Wiley Blackwell, vol. 28(4), pages 512-524, May.
    3. Sa Xu & Cunyi Yang & Zhehao Huang & Pierre Failler, 2022. "Interaction between Digital Economy and Environmental Pollution: New Evidence from a Spatial Perspective," IJERPH, MDPI, vol. 19(9), pages 1-23, April.
    4. Ufua, Daniel E. & Emielu, Emmanuel T. & Olujobi, Olusola J. & Lakhani, Faraz & Borishade, Taiye T. & Ibidunni, Ayodotun S. & Osabuohien, Evans S., 2021. "Digital transformation: a conceptual framing for attaining Sustainable Development Goals 4 and 9 in Nigeria," Journal of Management & Organization, Cambridge University Press, vol. 27(5), pages 836-849, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zhong, Ziqi & Zhao, Elena Yifei, 2024. "Collaborative driving mode of sustainable marketing and supply chain management supported by metaverse technology," LSE Research Online Documents on Economics 121160, London School of Economics and Political Science, LSE Library.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rosenbaum, Mark S. & Ramirez, Germán Contreras & Campbell, Jeffrey & Klaus, Philipp, 2021. "The product is me: Hyper-personalized consumer goods as unconventional luxury," Journal of Business Research, Elsevier, vol. 129(C), pages 446-454.
    2. Zhenxiang Cao & Liqing Peng, 2023. "The Impact of Digital Economics on Environmental Quality: A System Dynamics Approach," SAGE Open, , vol. 13(4), pages 21582440231, December.
    3. Shunbin Zhong & Huafu Shen & Ziheng Niu & Yang Yu & Lin Pan & Yaojun Fan & Atif Jahanger, 2022. "Moving towards Environmental Sustainability: Can Digital Economy Reduce Environmental Degradation in China?," IJERPH, MDPI, vol. 19(23), pages 1-23, November.
    4. Asif Mahmood & Rana Tahir Naveed & Naveed Ahmad & Miklas Scholz & Muhammad Khalique & Mohammad Adnan, 2021. "Unleashing the Barriers to CSR Implementation in the SME Sector of a Developing Economy: A Thematic Analysis Approach," Sustainability, MDPI, vol. 13(22), pages 1-20, November.
    5. Willems, Kim & Smolders, Annelien & Brengman, Malaika & Luyten, Kris & Schöning, Johannes, 2017. "The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 228-242.
    6. Tuleu Daniela, 2015. "Antecedents Of Customer Relationship Management Capabilities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1285-1294, July.
    7. Chiara Mio & Silvia Panfilo & Benedetta Blundo, 2020. "Sustainable development goals and the strategic role of business: A systematic literature review," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3220-3245, December.
    8. Graziela Darla Araujo Galvão & Steve Evans & Paulo Sergio Scoleze Ferrer & Marly Monteiro de Carvalho, 2022. "Circular business model: Breaking down barriers towards sustainable development," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1504-1524, May.
    9. Anna M. Hansson & Eja Pedersen & Niklas P. E. Karlsson & Stefan E. B. Weisner, 2023. "Barriers and drivers for sustainable business model innovation based on a radical farmland change scenario," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(8), pages 8083-8106, August.
    10. Stefan Hoffmann & Tom Joerß & Robert Mai & Payam Akbar, 2022. "Augmented reality-delivered product information at the point of sale: when information controllability backfires," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 743-776, July.
    11. Arnaud Riviere & Rémi Mencarelli & Bertrand Belvaux & Jessie Pallud, 2016. "Channel proliferation and perceived value of the digital offer in the newspaper industry: a complementary effect? [Multiplication des canaux et valeur perçue de l’offre digitale dans la presse écri," Post-Print hal-01591784, HAL.
    12. Joseph Bakos & Michele Siu & Adalberto Orengo & Narges Kasiri, 2020. "An analysis of environmental sustainability in small & medium‐sized enterprises: Patterns and trends," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1285-1296, March.
    13. Fengge Yao & Ying Song & Xiaomei Wang, 2023. "How the Digital Economy Empowers the Structural Upgrading of Cultural Industries—An Analysis Based on the Spatial Durbin Model," Sustainability, MDPI, vol. 15(19), pages 1-17, October.
    14. Alisher Khamdamov & Zhiwei Tang & Muhammad Ali Hussain, 2023. "Unpacking Parallel Mediation Processes between Green HRM Practices and Sustainable Environmental Performance: Evidence from Uzbekistan," Sustainability, MDPI, vol. 15(2), pages 1-18, January.
    15. Changchun Zhu & Jianguo Du & Fakhar Shahzad & Muhammad Umair Wattoo, 2022. "Environment Sustainability Is a Corporate Social Responsibility: Measuring the Nexus between Sustainable Supply Chain Management, Big Data Analytics Capabilities, and Organizational Performance," Sustainability, MDPI, vol. 14(6), pages 1-20, March.
    16. Ifaei, Pouya & Tayerani Charmchi, Amir Saman & Loy-Benitez, Jorge & Yang, Rebecca Jing & Yoo, ChangKyoo, 2022. "A data-driven analytical roadmap to a sustainable 2030 in South Korea based on optimal renewable microgrids," Renewable and Sustainable Energy Reviews, Elsevier, vol. 167(C).
    17. Andrew Mzembe, 2021. "The psychological distance and construal level perspectives of sustainable value creation in SMEs," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(2), pages 465-478, March.
    18. Yunyan Jiang & Feng Deng, 2022. "Multi-Dimensional Threshold Effects of the Digital Economy on Green Economic Growth?—New Evidence from China," Sustainability, MDPI, vol. 14(19), pages 1-22, October.
    19. Hui-Ming Deanna Wang & Foo Nin Ho, 2023. "The Effects of Information Technology in Retailer Performance and Survival: The Case of Store-Based Retailers," SAGE Open, , vol. 13(4), pages 21582440231, December.
    20. Waymond Rodgers & Tam Nguyen, 2022. "Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways," Journal of Business Ethics, Springer, vol. 178(4), pages 1043-1061, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:9:p:7132-:d:1131814. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.