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Collaborative driving mode of sustainable marketing and supply chain management supported by metaverse technology

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  • Zhong, Ziqi
  • Zhao, Elena Yifei

Abstract

In this article, we aim to explore the relationship between sustainable marketing and supply chain management (SCM) under the background of metaverse technology to realize the sustainable development of enterprises. First, this study deeply studies the influence of metaverse technology on sustainable marketing strategy from the theoretical level. Second, it deeply discusses the integration of digital transformation and sustainable development in SCM. Finally, this study implements a collaborative driving model of sustainable marketing and SCM supported by metaverse. By designing and analyzing the questionnaire on the sustainable performance of enterprises, it is found that SCM, cooperation with customers, investment recovery, sustainable marketing, R&D and design, production, and manufacturing have a significant positive influence on the sustainable performance of enterprises (p

Suggested Citation

  • Zhong, Ziqi & Zhao, Elena Yifei, 2024. "Collaborative driving mode of sustainable marketing and supply chain management supported by metaverse technology," LSE Research Online Documents on Economics 121160, London School of Economics and Political Science, LSE Library.
    • Handle: RePEc:ehl:lserod:121160
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    File URL: http://eprints.lse.ac.uk/121160/
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    More about this item

    Keywords

    enterprise sustainable performance; metaverse; supply chain management (SCM); sustainable marketing; synergistic driving; Enterprise sustainable performance; AAM requested;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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