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The Influence of Mall Management Dimensions on Perceived Experience and Patronage Intentions in an Emerging Economy

Author

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  • Imroz Mahmud

    (Department of Business Administration, University of Asia Pacific, Dhaka 1205, Bangladesh)

  • Shamsad Ahmed

    (Department of Business Administration, University of Asia Pacific, Dhaka 1205, Bangladesh)

  • Farid Ahammad Sobhani

    (School of Business and Economics, United International University, Dhaka 1212, Bangladesh)

  • Md Aminul Islam

    (Faculty of Business and Communication, Universiti Malaysia Perlis, Kangar 01000, Malaysia
    Faculty of Business and Entrepreneurship, Daffodil International University, Dhaka 1341, Bangladesh
    Faculty of Social Science and Education, Universitas Ubudiyyah Indonesia, Banda Aceh 23231, Indonesia
    School of Business Administration, East Delta University, Chattogram 4209, Bangladesh)

  • Samira Sahel

    (Department of Business Administration, University of Asia Pacific, Dhaka 1205, Bangladesh)

Abstract

A significant breakthrough in organised retail in an emerging economy such as Bangladesh, coupled with growing competition among mall managers, necessitates determination of the factors that contribute to a satisfactory shopping experience and long-term patronage intentions. Therefore, this study aimed to explore the factors influencing the overall experience of mall shoppers, which, in turn, shapes their patronage behaviour. For this purpose, 284 respondents were surveyed using the convenience sampling technique. Structural equation modelling was employed to test the hypothesised model. Among the three independent factors analysed, entertainment and accessibility wielded significant influence on shoppers’ experience, while tenant mix exerted a statistically insignificant influence. Altogether, these three independent variables, along with shoppers’ experience, accounted for 67% of the total variance in patronage. It was plausible to conclude that managing entertainment and accessibility can result in a more pleasant shopping experience. Being the first of its kind, this study investigated the combined impact of accessibility, tenant mix, and entertainment on the overall shopping experience that shapes patronage behaviour. This study’s findings can help comprehend the dynamics of customer management in the retail market of an emerging economy.

Suggested Citation

  • Imroz Mahmud & Shamsad Ahmed & Farid Ahammad Sobhani & Md Aminul Islam & Samira Sahel, 2023. "The Influence of Mall Management Dimensions on Perceived Experience and Patronage Intentions in an Emerging Economy," Sustainability, MDPI, vol. 15(4), pages 1-16, February.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:4:p:3258-:d:1064390
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    References listed on IDEAS

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    Cited by:

    1. Hsiu-Ping Yang & Wei-Shang Fan & Ming-Chun Tsai, 2024. "Applying Stimulus–Organism–Response Theory to Explore the Effects of Augmented Reality on Consumer Purchase Intention for Teenage Fashion Hair Dyes," Sustainability, MDPI, vol. 16(6), pages 1-22, March.
    2. Zhenxing Zhu & Wonjun Chung, 2023. "Enhancing Shoppers’ Experiences and Building Mall Loyalty: The Role of Octomodal Mental Imagery (OMI) and Management Dimension-Evidence from the Yangtze River Delta Region of China," Sustainability, MDPI, vol. 15(14), pages 1-24, July.

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