IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i19p14139-d1246807.html
   My bibliography  Save this article

Cultivating Sustainability: The Role of Generative Leadership, Green Passion, and Green Work Behavior in Pakistan’s Tourism Industry

Author

Listed:
  • Sajjad Ahmad Afridi

    (Department of Management Sciences, Hazara University, Mansehra 21100, Pakistan)

  • Asad Javed

    (Department of Management Sciences, Hazara University, Mansehra 21100, Pakistan)

  • Sania Zaheer Ali

    (Department of Management Sciences, Women University Swabi, Swabi 23430, Pakistan)

  • Sheeba Zafar

    (Department of Management Sciences, Shifa Tameer-e-Millat University, Islamabad 44000, Pakistan)

  • Maqsood Haider

    (Department of Management Sciences, FATA University, Kohat 26000, Pakistan)

Abstract

This research is intended to investigate how generative leadership influences sustainable performance in Pakistan’s tourist industry, utilizing green passion and green work behavior as mediators. This study gathered data from 343 frontline workers and 120 managers in various Pakistani tourist firms, utilizing a non-probability sampling technique and standardized measurement scales. Employing SPSS PROCESS macros (model 4), this study meticulously scrutinized both the direct and indirect associations among the variables. The results of this study reveal a robust connection between generative leadership and sustainable performance. Furthermore, green passion and green work behavior are found to partially mediate the relationship between generative leadership and sustainable performance. These findings empirically endorse the significance of generative leadership in instituting sustainable practices in the tourism industry, as well as the role that employee attitudes and behaviors play in mediating this relationship. However, it is important to note that this study’s scope is limited to the Pakistani context, and further cross-cultural investigations may be needed to generalize these findings. Additionally, practical implications suggest that organizations in the tourism sector can benefit from fostering generative leadership to promote sustainability, offering valuable insights for industry practitioners and policymakers looking to encourage sustainable practices not only within Pakistan’s tourism sector but also in similar contexts worldwide.

Suggested Citation

  • Sajjad Ahmad Afridi & Asad Javed & Sania Zaheer Ali & Sheeba Zafar & Maqsood Haider, 2023. "Cultivating Sustainability: The Role of Generative Leadership, Green Passion, and Green Work Behavior in Pakistan’s Tourism Industry," Sustainability, MDPI, vol. 15(19), pages 1-18, September.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:19:p:14139-:d:1246807
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/19/14139/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/19/14139/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ma Ying & Naveed Ahmad Faraz & Fawad Ahmed & Ali Raza, 2020. "How Does Servant Leadership Foster Employees’ Voluntary Green Behavior? A Sequential Mediation Model," IJERPH, MDPI, vol. 17(5), pages 1-21, March.
    2. Syed Imad Shah & Asad Shahjehan & Bilal Afsar & Sajjad Ahmad Afridi & Bilal Bin Saeed, 2020. "The dynamics of leader technical competence, subordinate learning, and innovative work behaviors in high-tech, knowledge-based industry," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 33(1), pages 623-638, January.
    3. Brown, Michael E. & Trevino, Linda K. & Harrison, David A., 2005. "Ethical leadership: A social learning perspective for construct development and testing," Organizational Behavior and Human Decision Processes, Elsevier, vol. 97(2), pages 117-134, July.
    4. Efrat Eizenberg & Yosef Jabareen, 2017. "Social Sustainability: A New Conceptual Framework," Sustainability, MDPI, vol. 9(1), pages 1-16, January.
    5. Maria Saleem & Faisal Qadeer & Faisal Mahmood & Antonio Ariza-Montes & Heesup Han, 2020. "Ethical Leadership and Employee Green Behavior: A Multilevel Moderated Mediation Analysis," Sustainability, MDPI, vol. 12(8), pages 1-16, April.
    6. Hao Zhou & Xinyi Sheng & Yulin He & Xiaoye Qian, 2020. "Ethical Leadership as the Reliever of Frontline Service Employees’ Emotional Exhaustion: A Moderated Mediation Model," IJERPH, MDPI, vol. 17(3), pages 1-13, February.
    7. Abdullah Uslu & Emrullah Erul & José António C. Santos & Sanja Obradović & Margarida Custódio Santos, 2023. "Determinants of Residents’ Support for Sustainable Tourism Development: An Empirical Study in Midyat, Turkey," Sustainability, MDPI, vol. 15(13), pages 1-14, June.
    8. Chenghao Men & Patrick S. W. Fong & Weiwei Huo & Jing Zhong & Ruiqian Jia & Jinlian Luo, 2020. "Ethical Leadership and Knowledge Hiding: A Moderated Mediation Model of Psychological Safety and Mastery Climate," Journal of Business Ethics, Springer, vol. 166(3), pages 461-472, October.
    9. Anca Băndoi & Elena Jianu & Maria Enescu & Gheorghe Axinte & Sorin Tudor & Daniela Firoiu, 2020. "The Relationship between Development of Tourism, Quality of Life and Sustainable Performance in EU Countries," Sustainability, MDPI, vol. 12(4), pages 1-24, February.
    10. Sajjad Ahmad Afridi & Wajid Khan & Maqsood Haider & Asad Shahjehan & Bilal Afsar, 2021. "Generativity and Green Purchasing Behavior: Moderating Role of Man-Nature Orientation and Perceived Behavioral Control," SAGE Open, , vol. 11(4), pages 21582440211, October.
    11. Jianfeng Jia & Huanxin Liu & Tachia Chin & Dongqing Hu, 2018. "The Continuous Mediating Effects of GHRM on Employees’ Green Passion via Transformational Leadership and Green Creativity," Sustainability, MDPI, vol. 10(9), pages 1-18, September.
    12. Qaisar Iqbal & Noor Hazlina Ahmad & Hasliza Abdul Halim, 2020. "How Does Sustainable Leadership Influence Sustainable Performance? Empirical Evidence From Selected ASEAN Countries," SAGE Open, , vol. 10(4), pages 21582440209, November.
    13. Wei Xuecheng & Noor Hazlina Ahmad & Qaisar Iqbal & Bai Saina, 2022. "Responsible Leadership and Sustainable Development in East Asia Economic Group: Application of Social Exchange Theory," Sustainability, MDPI, vol. 14(10), pages 1-16, May.
    14. Elena Cizmaș & Emőke-Szidónia Feder & Mădălina-Dumitrița Maticiuc & Silvia Vlad-Anghel, 2020. "Team Management, Diversity, and Performance as Key Influencing Factors of Organizational Sustainable Performance," Sustainability, MDPI, vol. 12(18), pages 1-33, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fan Gu & Jiaqi Liu, 2022. "Environmentally Specific Servant Leadership and Employee Workplace Green Behavior: Moderated Mediation Model of Green Role Modeling and Employees’ Perceived CSR," Sustainability, MDPI, vol. 14(19), pages 1-18, September.
    2. Maya Chreif & Panteha Farmanesh, 2022. "Applying Green Human Resource Practices toward Sustainable Workplace: A Moderated Mediation Analysis," Sustainability, MDPI, vol. 14(15), pages 1-18, July.
    3. Sajjad Ahmad Afridi & Asad Shahjehan & Sania Zaheer & Wajid Khan & Ali Gohar, 2023. "Bridging Generative Leadership and Green Creativity: Unpacking the Role of Psychological Green Climate and Green Commitment in the Hospitality Industry," SAGE Open, , vol. 13(3), pages 21582440231, July.
    4. Xin Liu & Yan Huang & Jaehyoung Kim & Sanggyun Na, 2023. "How Ethical Leadership Cultivates Innovative Work Behaviors in Employees? Psychological Safety, Work Engagement and Openness to Experience," Sustainability, MDPI, vol. 15(4), pages 1-22, February.
    5. Hui Lu & Weiting Xu & Shaohan Cai & Fang Yang & Qingqing Chen, 2022. "Does top management team responsible leadership help employees go green? The role of green human resource management and environmental felt‐responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(4), pages 843-859, July.
    6. Ali Nawaz Khan & Naseer Abbas Khan, 2022. "The nexuses between transformational leadership and employee green organisational citizenship behaviour: Role of environmental attitude and green dedication," Business Strategy and the Environment, Wiley Blackwell, vol. 31(3), pages 921-933, March.
    7. Xiu Jin & Chenglin Qing & Shanyue Jin, 2022. "Ethical Leadership and Innovative Behavior: Mediating Role of Voice Behavior and Moderated Mediation Role of Psychological Safety," Sustainability, MDPI, vol. 14(9), pages 1-24, April.
    8. Yoon Jung Jang, 2024. "Charting a Course for Sustainable Hospitality by Exploring Leadership Theories and Their Implications," Sustainability, MDPI, vol. 16(8), pages 1-15, April.
    9. Agarwal, Upasna A & Gupta, Megha & Cooke, Fang Lee, 2022. "Knowledge hide and seek: Role of ethical leadership, self-enhancement and job-involvement," Journal of Business Research, Elsevier, vol. 141(C), pages 770-781.
    10. Xiaofeng Su & Wenhe Lin & Jingjing Wu & Qiuqin Zheng & Xiaoxia Chen & Xiaoli Jiang, 2021. "Ethical Leadership and Knowledge Sharing: The Effects of Positive Reciprocity and Moral Efficacy," SAGE Open, , vol. 11(2), pages 21582440211, June.
    11. Kalra, Ashish & Briggs, Elten & Schrock, Wyatt, 2023. "Exploring the synergistic role of ethical leadership and sales control systems on salesperson social media use and sales performance," Journal of Business Research, Elsevier, vol. 154(C).
    12. Hyewon Lee & Saemi An & Ga Young Lim & Young Woo Sohn, 2021. "Ethical Leadership and Followers’ Emotional Exhaustion: Exploring the Roles of Three Types of Emotional Labor toward Leaders in South Korea," IJERPH, MDPI, vol. 18(20), pages 1-13, October.
    13. Qiangzhen Jian & Xiuting Wang & Hisham Mohammad Al-Smadi & Aamer Waheed & Alina Badulescu & Sarminah Samad, 2022. "Proposing a Robust Model to Reduce Employees’ Turnover Intentions in an Ethical Leadership Framework: Empirical Evidence from the Healthcare Sector," IJERPH, MDPI, vol. 19(15), pages 1-20, July.
    14. Olawole Fawehinmi & M. Y. Yusliza & Wan Zulkifli Wan Kasim & Zaleha Mohamad & Muhammad Abi Sofian Abdul Halim, 2020. "Exploring the Interplay of Green Human Resource Management, Employee Green Behavior, and Personal Moral Norms," SAGE Open, , vol. 10(4), pages 21582440209, December.
    15. Adnan ul Haque & Fred A. Yamoah, 2021. "The Role of Ethical Leadership in Managing Occupational Stress to Promote Innovative Work Behaviour: A Cross-Cultural Management Perspective," Sustainability, MDPI, vol. 13(17), pages 1-19, August.
    16. Shilong Wei & Muhammad Safdar Sial & Wenxia Zhou & Alina Badulescu & Daniel Badulescu, 2021. "Improving the Environmental Footprint through Employees: A Case of Female Leaders from the Perspective of CSR," IJERPH, MDPI, vol. 18(24), pages 1-23, December.
    17. Farrukh, Muhammad & Ansari, Nabeel & Raza, Ali & Wu, Yihua & Wang, Hong, 2022. "Fostering employee's pro-environmental behavior through green transformational leadership, green human resource management and environmental knowledge," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
    18. Rangpeng Liu & Zhuo Yue & Ali Ijaz & Abdalwali Lutfi & Jie Mao, 2023. "Sustainable Business Performance: Examining the Role of Green HRM Practices, Green Innovation and Responsible Leadership through the Lens of Pro-Environmental Behavior," Sustainability, MDPI, vol. 15(9), pages 1-20, April.
    19. Maria Saleem & Faisal Qadeer & Faisal Mahmood & Heesup Han & Gabriele Giorgi & Antonio Ariza-Montes, 2021. "Inculcation of Green Behavior in Employees: A Multilevel Moderated Mediation Approach," IJERPH, MDPI, vol. 18(1), pages 1-21, January.
    20. Wei Xuecheng & Qaisar Iqbal, 2022. "Ethical Leadership, Bricolage, and Eco-Innovation in the Chinese Manufacturing Industry: A Multi-Theory Perspective," Sustainability, MDPI, vol. 14(12), pages 1-15, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:19:p:14139-:d:1246807. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.