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The Role of Personality in the Adoption of Pro-Environmental Behaviors through the Lens of the Value-Belief-Norm Theory

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  • J. Hidalgo-Crespo

    (G-SCOP Laboratory, School of Industrial Engineering, Grenoble Alpes University, CNRS, G-SCOP, 38000 Grenoble, France
    Facultad de Ingeniería Industrial, Universidad de Guayaquil, Guayaquil 090510, Ecuador)

  • Andrés Velastegui-Montoya

    (Facultad de Ingeniería en Ciencias de la Tierra, ESPOL Polytechnic University, Guayaquil P.O. Box 9015863, Ecuador
    Centro de Investigaciones y Proyectos Aplicados a las Ciencias de la Tierra, ESPOL Polytechnic University, Guayaquil P.O. Box 9015863, Ecuador)

  • J. L. Amaya-Rivas

    (Facultad de Ingeniería Mecánica y Ciencias de la Producción, ESPOL Polytechnic University, Guayaquil P.O. Box 9015863, Ecuador)

  • M. Soto

    (Facultad de Ciencias, Universidade da Coruña, 15071 A Coruña, Spain)

  • Andreas Riel

    (G-SCOP Laboratory, School of Industrial Engineering, Grenoble Alpes University, CNRS, G-SCOP, 38000 Grenoble, France)

Abstract

The present study investigated citizens’ self-reported pro-environmental behaviors by adopting a survey and bootstrapping via structural equation modeling for five different personality traits. Adopting one traditional psycho-social theory, this study investigates how motivations, values, intentions, norms, and behaviors are connected by using different constructs from the value-belief-norm theory extended with external influences and three different pro-environmental behaviors, namely, waste preventer, green consumer, and avoider, and how the connections change between different personality traits from the Big Five personality test, namely, openness, extroversion, neuroticism, agreeableness, and consciousness. According to this study, personal conscience may inspire environmentally beneficial behaviors like green purchasing and waste reduction when appealing to the emotions of the general public. As a result, strengthening the population’s subjective norms requires interventions that concentrate on communication tactics to raise knowledge of penalties and obligations for communal advantages.

Suggested Citation

  • J. Hidalgo-Crespo & Andrés Velastegui-Montoya & J. L. Amaya-Rivas & M. Soto & Andreas Riel, 2023. "The Role of Personality in the Adoption of Pro-Environmental Behaviors through the Lens of the Value-Belief-Norm Theory," Sustainability, MDPI, vol. 15(17), pages 1-25, August.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:17:p:12803-:d:1224201
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    References listed on IDEAS

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    1. Thøgersen, John & Noblet, Caroline, 2012. "Does green consumerism increase the acceptance of wind power?," Energy Policy, Elsevier, vol. 51(C), pages 854-862.
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