IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i15p12053-d1211861.html
   My bibliography  Save this article

Study on Influencing Factors of Willingness to Pay for Tourism Eco-Compensation in Danxiashan National Geopark

Author

Listed:
  • Shimin Li

    (College of Forestry and Landscape Architecture, South China Agricultural University, Guangzhou 510642, China)

  • Lili Chen

    (College of Forestry and Landscape Architecture, South China Agricultural University, Guangzhou 510642, China)

  • Zhe Chen

    (College of Forestry and Landscape Architecture, South China Agricultural University, Guangzhou 510642, China)

  • Xi Deng

    (College of Forestry and Landscape Architecture, South China Agricultural University, Guangzhou 510642, China)

  • Jiapeng Huang

    (College of Forestry and Landscape Architecture, South China Agricultural University, Guangzhou 510642, China)

  • Yanni Hou

    (College of Forestry and Landscape Architecture, South China Agricultural University, Guangzhou 510642, China)

Abstract

The detrimental effects of tourism on ecosystems are becoming increasingly clear as industries develop rapidly. The relationship between tourism growth and environmental preservation can be balanced through a tourism eco-compensation mechanism, which is a key institutional mechanism. The academic community has become a popular scientific topic. Developing a tourism eco-compensation mechanism can be based on knowledge of the public’s willingness to pay for it and the variables that influence it. This paper is based on the theory of planned behaviour and uses the Danxiashan National Geopark as an example. A questionnaire was used to gather data for this study. SPSS (version 26.0) was then used to analyse the data and determine how variables affect the WTP for ecotourism work. The findings demonstrate that environmental values and sensitivity are the key factors influencing the willingness to pay for tourism eco-compensation. This study concludes by offering solutions and ideas for building an eco-compensation mechanism for tourism.

Suggested Citation

  • Shimin Li & Lili Chen & Zhe Chen & Xi Deng & Jiapeng Huang & Yanni Hou, 2023. "Study on Influencing Factors of Willingness to Pay for Tourism Eco-Compensation in Danxiashan National Geopark," Sustainability, MDPI, vol. 15(15), pages 1-13, August.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:15:p:12053-:d:1211861
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/15/12053/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/15/12053/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Cranford, Matthew & Mourato, Susana, 2011. "Community conservation and a two-stage approach to payments for ecosystem services," Ecological Economics, Elsevier, vol. 71(C), pages 89-98.
    3. Rodríguez-Ortega, Tamara & Bernués, Alberto & Alfnes, Frode, 2016. "Psychographic profile affects willingness to pay for ecosystem services provided by Mediterranean high nature value farmland," Ecological Economics, Elsevier, vol. 128(C), pages 232-245.
    4. Han, Heesup & Hsu, Li-Tzang (Jane) & Sheu, Chwen, 2010. "Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities," Tourism Management, Elsevier, vol. 31(3), pages 325-334.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Heesup Han & Myong Jae Lee & Wansoo Kim, 2018. "Antecedents of Green Loyalty in the Cruise Industry: Sustainable Development and Environmental Management," Business Strategy and the Environment, Wiley Blackwell, vol. 27(3), pages 323-335, March.
    2. Chen, Shih-Chih & Hung, Chung-Wen, 2016. "Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior," Technological Forecasting and Social Change, Elsevier, vol. 112(C), pages 155-163.
    3. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    4. Han, Heesup & Hyun, Sunghyup Sean, 2018. "What influences water conservation and towel reuse practices of hotel guests?," Tourism Management, Elsevier, vol. 64(C), pages 87-97.
    5. Winitra Leelapattana & Shih-Yun Hsu & Weerapon Thongma & Chun Chen & Fu-Mei Chiang, 2019. "Understanding the Impact of Environmental Education on Tourists’ Future Visit Intentions to Leisure Farms in Mountain Regions," Sustainability, MDPI, vol. 11(6), pages 1-13, March.
    6. Abu Elnasr E. Sobaih & Ahmed Sh. Abdelaziz, 2022. "The Impact of Nutrition Labelling on Customer Buying Intention and Behaviours in Fast Food Operations: Some Implications for Public Health," IJERPH, MDPI, vol. 19(12), pages 1-15, June.
    7. Waris, Idrees & Hameed, Irfan, 2019. "Using Extended Model of Theory of Planned Behavior to Predict Purchase Intention of Energy Efficient Home Appliances in Pakistan," MPRA Paper 109612, University Library of Munich, Germany.
    8. Jun Hwan Kim & Hyun Cheol Lee, 2019. "Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 11(11), pages 1-19, June.
    9. Bianchi, Constanza & Milberg, Sandra & Cúneo, Andres, 2017. "Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile," Tourism Management, Elsevier, vol. 59(C), pages 312-324.
    10. Untaru, Elena-Nicoleta & Han, Heesup, 2021. "Protective measures against COVID-19 and the business strategies of the retail enterprises: Differences in gender, age, education, and income among shoppers," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    11. Lin, Li-Pin (Lynn) & Yu, Chia-Yuan & Chang, Fu-Chen, 2018. "Determinants of CSER practices for reducing greenhouse gas emissions: From the perspectives of administrative managers in tour operators," Tourism Management, Elsevier, vol. 64(C), pages 1-12.
    12. Sreen, Naman & Purbey, Shankar & Sadarangani, Pradip, 2018. "Impact of culture, behavior and gender on green purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 177-189.
    13. Song, Hak Jun & Lee, Choong-Ki & Kang, Soo K. & Boo, Sug-jin, 2012. "The effect of environmentally friendly perceptions on festival visitors’ decision-making process using an extended model of goal-directed behavior," Tourism Management, Elsevier, vol. 33(6), pages 1417-1428.
    14. Adnan, Nadia & Md Nordin, Shahrina & Hadi Amini, M. & Langove, Naseebullah, 2018. "What make consumer sign up to PHEVs? Predicting Malaysian consumer behavior in adoption of PHEVs," Transportation Research Part A: Policy and Practice, Elsevier, vol. 113(C), pages 259-278.
    15. Lizin, Sebastien & Van Dael, Miet & Van Passel, Steven, 2017. "Battery pack recycling: Behaviour change interventions derived from an integrative theory of planned behaviour study," Resources, Conservation & Recycling, Elsevier, vol. 122(C), pages 66-82.
    16. Heesup Han & Myong Jae Lee & Wansoo Kim, 2018. "Promoting towel reuse behaviour in guests: A water conservation management and environmental policy in the hotel industry," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1302-1312, December.
    17. Wang, Jie & Ritchie, Brent W., 2012. "Understanding accommodation managers’ crisis planning intention: An application of the theory of planned behaviour," Tourism Management, Elsevier, vol. 33(5), pages 1057-1067.
    18. Marc Kuhn & Viola Marquardt & Sarah Selinka, 2021. "“Is Sharing Really Caring?”: The Role of Environmental Concern and Trust Reflecting Usage Intention of “Station-Based” and “Free-Floating”—Carsharing Business Models," Sustainability, MDPI, vol. 13(13), pages 1-18, July.
    19. Zhao, Xiaoyu & Fan, Lidong & Xu, Yuan, 2025. "An investigation of determinants of green consumption behavior: An extended theory of planned behavior," Innovation and Green Development, Elsevier, vol. 4(1).
    20. Antonia Delistavrou & Irene Tilikidou, 2014. "Are Greeks'Unconcerned about Ethical Market Choices?," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 3(4), pages 47-58, December.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:15:p:12053-:d:1211861. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.