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Sustainability-Oriented Transition in Clusters: A Multilevel Framework from Induction

Author

Listed:
  • Aurora Carneiro Zen

    (School of Management, Federal University of Rio Grande do Sul (UFRGS), Washington Luiz, 855, Porto Alegre 90010-460, Brazil)

  • Bruno Anicet Bittencourt

    (Business School, Unisinos University, Av. Nilo Peçanha, 1600, Porto Alegre 91330-002, Brazil)

  • Jose-Luis Hervas-Oliver

    (Management-DOE, Universitat Politècnica de València, 46022 Valencia, Spain
    Industrial Engineering Department, Universidad de la Costa, Cl. 58 ##55–66, Barraquilla 080001, Colombia)

  • Ronald Rojas-Alvarado

    (Departamento de Gestión Organizacional, Universidad ICESI, Cali 760031, Colombia
    Escuela de Ciencias Básicas, Tecnología e Ingeniería, Universidad Nacional Abierta y a Distancia UNAD, Cali 763532, Colombia)

Abstract

The aim of this paper is based on understanding how sustainability-oriented transition occurs in clusters. This study focuses on both drivers and actors of that transition. Empirical results based on induction, using mixed-methods on the Serra Gaucha wine cluster in the South of Brazil, suggest that, at the micro-level, the mobility and adoption of knowledge about sustainability and individual awareness will support sustainability-oriented strategies as a new source of competitive advantage. Then, at the meso-level, collective actors’ efforts towards sustainability in the cluster legitimize, disseminate and facilitate the adoption of new sustainable-oriented practices, creating a new cluster sub-identity (sustainability) compatible with the existing one. These actors utilize leading local firms in order to disseminate new practices and signal change in the territory. Lastly, macro-level governmental regulations, market pressures, and other environmental changes facilitate that clusters develop a collective-minded strategy towards sustainability.

Suggested Citation

  • Aurora Carneiro Zen & Bruno Anicet Bittencourt & Jose-Luis Hervas-Oliver & Ronald Rojas-Alvarado, 2022. "Sustainability-Oriented Transition in Clusters: A Multilevel Framework from Induction," Sustainability, MDPI, vol. 14(7), pages 1-19, April.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:7:p:4265-:d:786536
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    References listed on IDEAS

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