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Ethical Responsibility and Sustainability (ERS) Development in a Metaverse Business Model

Author

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  • Muhammad Anshari

    (School of Business and Economics, Universiti Brunei Darussalam, Bandar Seri Begawan BE1410, Brunei)

  • Muhammad Syafrudin

    (Department of Artificial Intelligence, Sejong University, Seoul 05006, Republic of Korea)

  • Norma Latif Fitriyani

    (Department of Data Science, Sejong University, Seoul 05006, Republic of Korea)

  • Abdur Razzaq

    (Faculty of Dakwah & Communication, Universitas Islam Negeri Raden Fatah, Palembang 30126, Sumatera Selatan, Indonesia)

Abstract

Businesses are starting to use the Metaverse to expand their service network and establish new value co-creation for customers. However, businesses may need to carefully assess the ethical implications of their data collection and utilisation procedures for business sustainability. This paper examines the ethical concerns surrounding the usage of the Metaverse by organisations to obtain a competitive edge. This research was based on an exploratory assessment of business ethics and a Metaverse business model. A structured literature review was selected as the study’s design to get a better understanding of the issue. This research provides preliminary insights into the Metaverse and its business ethics, suggesting that any business must have a transparent policy regarding its Metaverse applications to foster a culture of ethics. This research aims to promote a constructive discussion on the issue of ethics in the context of the Metaverse that arises when an organisation conducts a violation or misuses user data. This paper is useful for people in the fields of technology and public policy, such as academics, businesspeople, and policymakers.

Suggested Citation

  • Muhammad Anshari & Muhammad Syafrudin & Norma Latif Fitriyani & Abdur Razzaq, 2022. "Ethical Responsibility and Sustainability (ERS) Development in a Metaverse Business Model," Sustainability, MDPI, vol. 14(23), pages 1-14, November.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:23:p:15805-:d:986299
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    References listed on IDEAS

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    1. Muhammad Anshari & Wardah Hakimah Sumardi, 2020. "Employing big data in business organisation and business ethics," International Journal of Business Governance and Ethics, Inderscience Enterprises Ltd, vol. 14(2), pages 181-205.
    2. Brickley, James A. & Smith Jr., Clifford W. & Zimmerman, Jerold L., 2002. "Business ethics and organizational architecture," Journal of Banking & Finance, Elsevier, vol. 26(9), pages 1821-1835, September.
    3. Martina Keitsch, 2018. "Structuring Ethical Interpretations of the Sustainable Development Goals—Concepts, Implications and Progress," Sustainability, MDPI, vol. 10(3), pages 1-9, March.
    4. Jukka Jouhki & Epp Lauk & Maija Penttinen & Niina Sormanen & Turo Uskali, 2016. "Facebook’s Emotional Contagion Experiment as a Challenge to Research Ethics," Media and Communication, Cogitatio Press, vol. 4(4), pages 75-85.
    5. Annamaria Di Fabio & José María Peiró, 2018. "Human Capital Sustainability Leadership to Promote Sustainable Development and Healthy Organizations: A New Scale," Sustainability, MDPI, vol. 10(7), pages 1-11, July.
    6. Ali Alshehhi & Haitham Nobanee & Nilesh Khare, 2018. "The Impact of Sustainability Practices on Corporate Financial Performance: Literature Trends and Future Research Potential," Sustainability, MDPI, vol. 10(2), pages 1-25, February.
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    Cited by:

    1. Wasswa Asaph Senoga, 2023. "Effectiveness of Regulatory Compliance, Auditing, Physical Assets Control Practices on Financial Performance in Churches," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(3), pages 1354-1375, March.
    2. Mohammad (Behdad) Jamshidi & Arash Dehghaniyan Serej & Alireza Jamshidi & Omid Moztarzadeh, 2023. "The Meta-Metaverse: Ideation and Future Directions," Future Internet, MDPI, vol. 15(8), pages 1-31, July.
    3. Shin, SunKyung & Park, Jooyeun, 2025. "A study on Metaverse risk factors and user risk perception in South Korea," Telecommunications Policy, Elsevier, vol. 49(3).
    4. Chin, Tachia & Li, Qi & Mirone, Francesco & Papa, Armando, 2025. "Conflicting impacts of shadow AI usage on knowledge leakage in metaverse-based business models: A Yin-Yang paradox framing," Technology in Society, Elsevier, vol. 81(C).
    5. Liu, Zhiyang & Liu, Jianyi & Zhao, Chenfang & Qiu, Zhenyu, 2025. "Business model innovation in the age of metaverse," Technovation, Elsevier, vol. 143(C).

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