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Fortifying Social Acceptance When Designing Circular Economy Business Models on Biowaste Related Products

Author

Listed:
  • Tuomo Eskelinen

    (Department for Multi-Disciplinary RDI, Savonia University of Applied Sciences, Microkatu 1, 70201 Kuopio, Finland)

  • Oswald Sydd

    (Department for Multi-Disciplinary RDI, Savonia University of Applied Sciences, Microkatu 1, 70201 Kuopio, Finland
    Department of History and Geography, University of Eastern Finland, 80101 Joensuu, Finland)

  • Miika Kajanus

    (Department for Multi-Disciplinary RDI, Savonia University of Applied Sciences, Microkatu 1, 70201 Kuopio, Finland)

  • David Fernández Gutiérrez

    (Centro Tecnológico de la Energía y el Medio Ambiente (CETENMA), P.I. Cabezo Beaza, C/Sofía 6-13, 30353 Cartagena, Spain)

  • Miguel Mitsou

    (Centro Tecnológico de la Energía y el Medio Ambiente (CETENMA), P.I. Cabezo Beaza, C/Sofía 6-13, 30353 Cartagena, Spain)

  • José M. Soriano Disla

    (Centro Tecnológico de la Energía y el Medio Ambiente (CETENMA), P.I. Cabezo Beaza, C/Sofía 6-13, 30353 Cartagena, Spain)

  • Manuel Vals Sevilla

    (Murcia City Council, 30100 Murcia, Spain)

  • Johan Ib Hansen

    (Department for Sustainable Development, Kalundborg Municipality, Holbaekvej 141B, 4400 Kalundborg, Denmark)

Abstract

(1) Background: VALUEWASTE, a European Commission Horizon 2020 project, is attempting to find new and sustainable sources of protein and fertiliser products using biowaste as a resource. Introducing these products to the market is essential to understand the social acceptance, behavioural changes and socioeconomic impacts related to products and value chains. (2) Methods: The applied framework provides insights from market, socioeconomic, and community acceptance points of view. Initially, we designed the context and targets of the study. The acceptance levels were tested in two study regions: the cities of Murcia (Spain) and Kalundborg (Denmark). Secondly, we established a survey questionnaire (N = 523) combining social acceptance and life-cycle assessment methodology questions. Lastly, we performed a scenario-based workshop discussing behavioural changes related to the introduction of new bio-products to customers. (3) Results: Our study of developing new bio-products (food, feed, fertiliser) from biowaste produced forceful comparative results from the two regions regarding three aspects of social acceptance: market, socioeconomic, and community. (4) Conclusions: The present study, engaging citizens, consumers, producers, and policy makers, provides insights into what is important for the social acceptance of new protein sources for food, feed, and recycled fertilisers from bio-waste in the Murcia and Kalundborg city regions. Our observations, based on analyses applying three dimensions of social acceptance, can be directly applied elsewhere, guiding decision makers on how to fortify social acceptance regarding new circular economy business models and the bioeconomy in Europe.

Suggested Citation

  • Tuomo Eskelinen & Oswald Sydd & Miika Kajanus & David Fernández Gutiérrez & Miguel Mitsou & José M. Soriano Disla & Manuel Vals Sevilla & Johan Ib Hansen, 2022. "Fortifying Social Acceptance When Designing Circular Economy Business Models on Biowaste Related Products," Sustainability, MDPI, vol. 14(22), pages 1-24, November.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:22:p:14983-:d:971226
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    References listed on IDEAS

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    2. Kılkış, Şiir, 2023. "Integrated urban scenarios of emissions, land use efficiency and benchmarking for climate neutrality and sustainability," Energy, Elsevier, vol. 285(C).

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