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Designing the Tourist Journey for the Advancement of Sustainable Tourist Practices

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  • Garyfallos Fragidis

    (Department of Business Administration, International Hellenic University, 62124 Serres, Greece)

  • Kyriakos Riskos

    (Department of Business Administration, International Hellenic University, 62124 Serres, Greece)

  • Iordanis Kotzaivazoglou

    (Department of Business Administration, International Hellenic University, 62124 Serres, Greece)

Abstract

Sustainable tourism has become a key priority in the strategic plans for tourism development in order to attain sociocultural development and environmental preservation. This paper examines opportunities for the advancement of sustainable tourism by encouraging tourists to consider sustainability and to include sustainable options in their tourist practices. The paper adopts a practice-based approach for the understanding of tourist behavior as a series of practices tourists perform for the development of valuable experiences, usually with the support of services offered by tourist organizations and service providers. Sustainability is an option for tourists that needs to be offered, promoted, and supported when they decide on their practices and the way they will perform them. Hence, sustainability is an option that needs to be designed so that tourists are enabled and motivated to adopt sustainable tourist practices. The paper proposes the sustainable tourist journey as an approach for the analysis and design of sustainable tourist practices that is based on the holistic scope of the consumer journey. The paper contributes to the advancement of sustainable tourism by introducing and improving the understanding of sustainability concerns in tourist practices. The paper discusses also how digital technologies can support the design of sustainable tourist practices.

Suggested Citation

  • Garyfallos Fragidis & Kyriakos Riskos & Iordanis Kotzaivazoglou, 2022. "Designing the Tourist Journey for the Advancement of Sustainable Tourist Practices," Sustainability, MDPI, vol. 14(15), pages 1-20, August.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:15:p:9778-:d:883107
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    2. Vasiliki Vrana, 2023. "Sustainable Tourism Development and Innovation: Recent Advances and Challenges," Sustainability, MDPI, vol. 15(9), pages 1-5, April.
    3. Hossein Mousazadeh & Amir Ghorbani & Hossein Azadi & Farahnaz Akbarzadeh Almani & Ali Zangiabadi & Kai Zhu & Lóránt Dénes Dávid, 2023. "Developing Sustainable Behaviors for Underground Heritage Tourism Management: The Case of Persian Qanats, a UNESCO World Heritage Property," Land, MDPI, vol. 12(4), pages 1-17, April.

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