IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i14p8537-d861071.html
   My bibliography  Save this article

Collaborative Consumption: A Study of Sustainability Presentation in Fashion Rental Platforms

Author

Listed:
  • Lindsay McCoy

    (Department of Apparel, Merchandising, Design and Textiles, Washington State University, Pullman, WA 99164, USA)

  • Ting Chi

    (Department of Apparel, Merchandising, Design and Textiles, Washington State University, Pullman, WA 99164, USA)

Abstract

Despite the increased research into the business potential and environmental impact of fashion renting, no previous research has studied the sustainable presentation of fashion (apparel, textiles, shoe, accessory, or jewelry) rental company platforms, which is the purpose of this study. The triple bottom line framework and content analysis methods were used to identify themes in their communications. An open coding method was applied to develop first-level concepts and sub-categories, followed by a calculation of the frequency of the aspects addressed on each website. A total of 56 active fashion rental businesses in the U.S. were identified and analyzed. A total of 11 main themes and 27 sub-themes emerged. The companies with the overall most mentioned sub-themes were REI and The Lauren Look by Ralph Lauren. The results indicate that sustainability information on company websites needs to be more organized for clear presentation and easy access to the public. Many companies can make simple adjustments such as educating consumers on the sustainable nature of their business model and providing data-related evidence for determining the social and environmental impacts. Companies must also provide more detailed information on COVID-19 cleaning/sanitizing practices to reduce the perceived risk while promoting consumers’ willingness to try fashion rental services.

Suggested Citation

  • Lindsay McCoy & Ting Chi, 2022. "Collaborative Consumption: A Study of Sustainability Presentation in Fashion Rental Platforms," Sustainability, MDPI, vol. 14(14), pages 1-25, July.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8537-:d:861071
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/14/8537/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/14/8537/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ting Chi & Jessica Ganak & Lauren Summers & Olabisi Adesanya & Lindsay McCoy & Hang Liu & Yining Tai, 2021. "Understanding Perceived Value and Purchase Intention toward Eco-Friendly Athleisure Apparel: Insights from U.S. Millennials," Sustainability, MDPI, vol. 13(14), pages 1-17, July.
    2. Ting Chi & Jenisha Gerard & Alison Dephillips & Hang Liu & Jing Sun, 2019. "Why U.S. Consumers Buy Sustainable Cotton Made Collegiate Apparel? A Study of the Key Determinants," Sustainability, MDPI, vol. 11(11), pages 1-15, June.
    3. Tünde Zita Kovács & Forest David & Adrián Nagy & István Szűcs & András Nábrádi, 2021. "An Analysis of the Demand-Side, Platform-Based Collaborative Economy: Creation of a Clear Classification Taxonomy," Sustainability, MDPI, vol. 13(5), pages 1-20, March.
    4. Yini Chen & Ting Chi, 2021. "How Does Channel Integration Affect Consumers’ Selection of Omni-Channel Shopping Methods? An Empirical Study of U.S. Consumers," Sustainability, MDPI, vol. 13(16), pages 1-29, August.
    5. Mariadoss, Babu John & Chi, Ting & Tansuhaj, Patriya & Pomirleanu, Nadia, 2016. "Influences of Firm Orientations on Sustainable Supply Chain Management," Journal of Business Research, Elsevier, vol. 69(9), pages 3406-3414.
    6. Ozgur Isil & Michael T. Hernke, 2017. "The Triple Bottom Line: A Critical Review from a Transdisciplinary Perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 26(8), pages 1235-1251, December.
    7. Fung, Yi-Ning & Chan, Hau-Ling & Choi, Tsan-Ming & Liu, Rong, 2021. "Sustainable product development processes in fashion: Supply chains structures and classifications," International Journal of Production Economics, Elsevier, vol. 231(C).
    8. Lindsay McCoy & Yuan-Ting Wang & Ting Chi, 2021. "Why Is Collaborative Apparel Consumption Gaining Popularity? An Empirical Study of US Gen Z Consumers," Sustainability, MDPI, vol. 13(15), pages 1-18, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ting Chi & Olabisi Adesanya & Hang Liu & Rebecca Anderson & Zihui Zhao, 2023. "Renting than Buying Apparel: U.S. Consumer Collaborative Consumption for Sustainability," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
    2. Ting Chi & Victoria Gonzalez & Justin Janke & Mya Phan & Weronika Wojdyla, 2023. "Unveiling the Soaring Trend of Fashion Rental Services: A U.S. Consumer Perspective," Sustainability, MDPI, vol. 15(19), pages 1-21, September.
    3. Li Li & Yiting Dong & Wen Shuai, 2024. "Navigating Epidemics: the Interplay of Risk Perception, Information Diversity, and Healthy Eating Behaviors During the COVID-19 Pandemic," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(3), pages 14521-14545, September.
    4. Banu Dincer & Caner Dincer, 2022. "Sustainable Communication; Perceived Motivation and Nature of the Commitment," Sustainability, MDPI, vol. 14(15), pages 1-11, August.
    5. Ting Chi & Anastasia Frattali & Hang Liu & Yini Chen, 2023. "Regenerated Cellulose Fibers (RCFs) for Future Apparel Sustainability: Insights from the U.S. Consumers," Sustainability, MDPI, vol. 15(6), pages 1-13, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ting Chi & Anastasia Frattali & Hang Liu & Yini Chen, 2023. "Regenerated Cellulose Fibers (RCFs) for Future Apparel Sustainability: Insights from the U.S. Consumers," Sustainability, MDPI, vol. 15(6), pages 1-13, March.
    2. Ting Chi & Olabisi Adesanya & Hang Liu & Rebecca Anderson & Zihui Zhao, 2023. "Renting than Buying Apparel: U.S. Consumer Collaborative Consumption for Sustainability," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
    3. Yini Chen & Ting Chi, 2021. "How Does Channel Integration Affect Consumers’ Selection of Omni-Channel Shopping Methods? An Empirical Study of U.S. Consumers," Sustainability, MDPI, vol. 13(16), pages 1-29, August.
    4. Xingqiu Lou & Ting Chi & Justin Janke & Gianna Desch, 2022. "How Do Perceived Value and Risk Affect Purchase Intention toward Second-Hand Luxury Goods? An Empirical Study of U.S. Consumers," Sustainability, MDPI, vol. 14(18), pages 1-16, September.
    5. Carmella Andrea L. Cabrera & Ardvin Kester S. Ong & John Francis T. Diaz & Maela Madel L. Cahigas & Ma. Janice J. Gumasing, 2025. "Plastic to apparel: an analysis of sustainable purchasing intention using a machine learning ensemble," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-18, December.
    6. Alvino, Letizia & Dangelico, Rosa Maria, 2022. "Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers," Other publications TiSEM ed6b6a75-2a9f-4b6e-8076-9, Tilburg University, School of Economics and Management.
    7. Sahar Aamir & Syed Waqar Haider & Sarwat Jahan & Hammad Bin Azam Hashmi & Abbas Issa & Aamir Raza, 2025. "Sustainable style: “Unleashing the power of slow fashion orientation in driving purchase intentions for ethical apparel choices”," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 22(3), pages 663-692, September.
    8. Luigi Leclercq-Machado & Aldo Alvarez-Risco & Romina Gómez-Prado & Berdy Briggitte Cuya-Velásquez & Sharon Esquerre-Botton & Flavio Morales-Ríos & Camila Almanza-Cruz & Sarahit Castillo-Benancio & Mar, 2022. "Sustainable Fashion and Consumption Patterns in Peru: An Environmental-Attitude-Intention-Behavior Analysis," Sustainability, MDPI, vol. 14(16), pages 1-18, August.
    9. Dangelico, Rosa Maria & Alvino, Letizia & Fraccascia, Luca, 2022. "Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    10. Lindsay McCoy & Yuan-Ting Wang & Ting Chi, 2021. "Why Is Collaborative Apparel Consumption Gaining Popularity? An Empirical Study of US Gen Z Consumers," Sustainability, MDPI, vol. 13(15), pages 1-18, July.
    11. Mario Vaupel & David Bendig & Denise Fischer-Kreer & Malte Brettel, 2023. "The Role of Share Repurchases for Firms’ Social and Environmental Sustainability," Journal of Business Ethics, Springer, vol. 183(2), pages 401-428, March.
    12. Saliha Karadayi-Usta & Erfan Babaee Tirkolaee, 2023. "Evaluating the Sustainability of Fashion Brands Using a Neutrosophical ORESTE Approach," Sustainability, MDPI, vol. 15(19), pages 1-17, September.
    13. Nadia Preghenella & Cinzia Battistella, 2021. "Exploring business models for sustainability: A bibliographic investigation of the literature and future research directions," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2505-2522, July.
    14. Sahar E-Vahdati & Nor Azila Mohd Noor & Pei Yew Mah & Francis Chuah & Filzah Md Isa, 2023. "Social and Environmental Sustainability, Workers’ Well-Being, and Affective Organizational Commitment in Palm Oil Industries," Sustainability, MDPI, vol. 15(12), pages 1-16, June.
    15. Assunta Di Vaio & Rohail Hassan & Gabriella D’Amore & Riccardo Tiscini, 2024. "Responsible innovation and ethical corporate behavior in the Asian fashion industry: A systematic literature review and avenues ahead," Asia Pacific Journal of Management, Springer, vol. 41(3), pages 1129-1173, September.
    16. Quan-Hoang Vuong, 2021. "The semiconducting principle of monetary and environmental values exchange," Economics and Business Letters, Oviedo University Press, vol. 10(3), pages 284-290.
    17. Shubhangini Rajput, 2024. "Analysis of Industry 4.0 technological enablers for sustainable supply chain transparency in a fuzzy environment," Business Strategy and the Environment, Wiley Blackwell, vol. 33(8), pages 8616-8636, December.
    18. Desirée Knoppen & Louise Knight, 2022. "Pursuing sustainability advantage: The dynamic capabilities of born sustainable firms," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1789-1813, May.
    19. Perihan Salah & Ahmed M. Asfahani & Faisal Hamad AlRajhi, 2024. "The Effect of Perceived Value on Intention to Purchase Pre-Loved Luxury Fashion Products," Sustainability, MDPI, vol. 16(23), pages 1-19, November.
    20. Sher Jahan Khan & Saeed Badghish & Puneet Kaur & Rajat Sharma & Amandeep Dhir, 2023. "What motivates the purchasing of green apparel products? A systematic review and future research agenda," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4183-4201, November.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8537-:d:861071. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.