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Casual Carpooling: A Strategy to Support Implementation of Mobility-as-a-Service in a Developing Country

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  • Rodrigo Gandia

    (Departamento de Administração e Economia, Universidade Federal de Lavras, Lavras 37200-900, Brazil
    CentraleSupélec, Laboratoire Genie Industriel, Université Paris-Saclay, 91190 Gif-Sur-Yvette, France)

  • Fabio Antonialli

    (Laboratoire de Tribologie et Dynamique des Systèmes, École Centrale Lyon, Écully, 69134 Lyon, France)

  • Isabelle Nicolaï

    (CentraleSupélec, Laboratoire Genie Industriel, Université Paris-Saclay, 91190 Gif-Sur-Yvette, France)

  • Joel Sugano

    (Departamento de Administração e Economia, Universidade Federal de Lavras, Lavras 37200-900, Brazil)

  • Julia Oliveira

    (Departamento de Estatística, Universidade Federal de Lavras, Lavras 37200-900, Brazil)

  • Izabela Oliveira

    (Departamento de Estatística, Universidade Federal de Lavras, Lavras 37200-900, Brazil)

Abstract

Mobility-as-a-Service (MaaS) offers tailored-made, on-demand mobility solutions to users by integrating on a single service subscription, public and private transport modes. However, the concept is still uncertain, and its current development and applicability is centered on developed countries. On the other hand, we advocate that MaaS is modular, adaptable, and applicable to several realities. In developing countries where public transport is mostly inefficient and insufficient, MaaS could help to “balance the scale” with private transport offerings, such as ridesharing. Casual carpooling could be an affordable alternative. Not only for being a low-tech transport mode but also for optimizing vehicle usage of idle seats. In that optics, we have identified drivers who would facilitate integrating casual practices into a MaaS. To identify the motivating factors behind casual carpooling and propose a strategy to implement it in a MaaS scheme, a quantitative survey was applied to 307 university students in the city Lavras, Brazil. Data were analyzed using descriptive statistical techniques. We assumed that casual carpooling is sustained by solidarity, simplicity, and agility; no costs to passengers; and institutionalized pickup points. Then, we identify principal strategic components to implement such an initiative. We concluded that casual carpooling as a low-tech transport mode could enhance local strategy for implementing an eco-innovative MaaS in places with inefficient public transport offerings.

Suggested Citation

  • Rodrigo Gandia & Fabio Antonialli & Isabelle Nicolaï & Joel Sugano & Julia Oliveira & Izabela Oliveira, 2021. "Casual Carpooling: A Strategy to Support Implementation of Mobility-as-a-Service in a Developing Country," Sustainability, MDPI, vol. 13(5), pages 1-18, March.
  • Handle: RePEc:gam:jsusta:v:13:y:2021:i:5:p:2774-:d:510560
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    References listed on IDEAS

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    Cited by:

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    3. Douglas Mitieka & Rose Luke & Hossana Twinomurinzi & Joash Mageto, 2023. "Smart Mobility in Urban Areas: A Bibliometric Review and Research Agenda," Sustainability, MDPI, vol. 15(8), pages 1-23, April.
    4. Shuchih Ernest Chang & Erik Chiaway Chang & Yijou Chen, 2022. "Blockchain Meets Sharing Economy: A Case of Smart Contract Enabled Ridesharing Service," Sustainability, MDPI, vol. 14(21), pages 1-23, October.

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