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Digital Storytelling in Cultural Heritage: Audience Engagement in the Interactive Documentary New Life

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  • Anna Podara

    (Faculty of Economic and Political Sciences, School of Journalism and Mass Communications, Aristotle University of Thessaloniki, 54636 Thessaloniki, Greece)

  • Dimitrios Giomelakis

    (Faculty of Economic and Political Sciences, School of Journalism and Mass Communications, Aristotle University of Thessaloniki, 54636 Thessaloniki, Greece)

  • Constantinos Nicolaou

    (Faculty of Economic and Political Sciences, School of Journalism and Mass Communications, Aristotle University of Thessaloniki, 54636 Thessaloniki, Greece)

  • Maria Matsiola

    (Faculty of Economic and Political Sciences, School of Journalism and Mass Communications, Aristotle University of Thessaloniki, 54636 Thessaloniki, Greece)

  • Rigas Kotsakis

    (Faculty of Economic and Political Sciences, School of Journalism and Mass Communications, Aristotle University of Thessaloniki, 54636 Thessaloniki, Greece)

Abstract

This paper casts light on cultural heritage storytelling in the context of interactive documentary, a hybrid media genre that employs a full range of multimedia tools to document reality, provide sustainability of the production and successful engagement of the audience. The main research hypotheses are enclosed in the statements: (a) the interactive documentary is considered a valuable tool for the sustainability of cultural heritage and (b) digital approaches to documentary storytelling can provide a sustainable form of viewing during the years. Using the Greek interactive documentary (i-doc) NEW LIFE (2013) as a case study, the users’ engagement is evaluated by analyzing items from a seven-year database of web metrics. Specifically, we explore the adopted ways of the interactive documentary users to engage with the storytelling, the depth to which they were involved along with the most popular sections/traffic sources and finally, the differences between the first launch period and latest years were investigated. We concluded that interactivity affordances of this genre enhance the social dimension of cultural, while the key factors for sustainability are mainly (a) constant promotion with transmedia approach; (b) data-driven evaluation and reform; and (c) a good story that gathers relevant niches, with specific interest to the story.

Suggested Citation

  • Anna Podara & Dimitrios Giomelakis & Constantinos Nicolaou & Maria Matsiola & Rigas Kotsakis, 2021. "Digital Storytelling in Cultural Heritage: Audience Engagement in the Interactive Documentary New Life," Sustainability, MDPI, vol. 13(3), pages 1-22, January.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:3:p:1193-:d:485878
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    References listed on IDEAS

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    1. Plaza, Beatriz, 2011. "Google Analytics for measuring website performance," Tourism Management, Elsevier, vol. 32(3), pages 477-481.
    2. Sonia Livingstone, 2013. "The participation paradigm in audience research," LSE Research Online Documents on Economics 49630, London School of Economics and Political Science, LSE Library.
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    1. Roy, Gobinda & Sharma, Swati, 2021. "Measuring the role of factors on website effectiveness using vector autoregressive model," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    2. Karol Król & Dariusz Zdonek, 2023. "Cultural Heritage Topics in Online Queries: A Comparison between English- and Polish-Speaking Internet Users," Sustainability, MDPI, vol. 15(6), pages 1-20, March.
    3. Lufang Zhang & Yue Wang & Zhichuan Tang & Xia Liu & Moran Zhang, 2023. "A Virtual Experience System of Bamboo Weaving for Sustainable Research on Intangible Cultural Heritage Based on VR Technology," Sustainability, MDPI, vol. 15(4), pages 1-16, February.
    4. Arantxa Vizcaíno-Verdú & Ignacio Aguaded & Paloma Contreras-Pulido, 2021. "Understanding Transmedia Music on YouTube through Disney Storytelling," Sustainability, MDPI, vol. 13(7), pages 1-17, March.
    5. Danni Shen & Herui Guo & Linghui Yu & Jie Ying & Jie Shen & Shuchen Ying & Defu Bao & Ying Wang, 2022. "Sound Design of Guqin Culture: Interactive Art Promotes the Sustainable Development of Traditional Culture," Sustainability, MDPI, vol. 14(4), pages 1-16, February.
    6. Anastasia Atabekova, 2021. "Heritage Module within Legal Translation and Interpreting Studies: Didactic Contribution to University Students’ Sustainable Education," Sustainability, MDPI, vol. 13(7), pages 1-32, April.

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