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Rural Tourism: Does It Matter for Sustainable Farmers’ Income?

Author

Listed:
  • Yugang He

    (College of Commerce, Jeonbuk National University, Jeonju 54896, Korea)

  • Jingnan Wang

    (College of Economics, Qufu Normal University, Rizhao 276826, China)

  • Xiaodan Gao

    (College of Commerce, Jeonbuk National University, Jeonju 54896, Korea)

  • Yinhui Wang

    (College of Commerce, Jeonbuk National University, Jeonju 54896, Korea)

  • Baek Ryul Choi

    (College of Commerce, Jeonbuk National University, Jeonju 54896, Korea)

Abstract

With the continuous promotion of China’s new rural construction, rural tourism is considered to be an important driving force to promote the sustainable development of rural economy. Sustainable farmers’ income is a major part of the sustainable development of rural economy. Therefore, this paper attempts to explore the effect of rural tourism on sustainable farmers’ income. Using China’s provincial panel data over the period of 2003 to 2020 and employing the mediation effect model to perform empirical analysis, four results are obtained: (1) rural tourism positively and significantly affects sustainable farmers’ income. However, among five kinds of farmers’ income, the coefficients in magnitude are different. (2) A mediation effect of rural ecological environment on the relationship between rural tourism and sustainable farmers’ income exists. (3) A mediation effect of urbanization on the relationship between rural tourism and sustainable farmers’ income also exists. (4) On the whole, the mediation effect of rural ecological environment on the relationship between rural tourism and sustainable farmers’ income is less than that of the mediation effect of urbanization. Based on the evidence this paper provides, corresponding suggestions are raised to promote sustainable farmers’ income.

Suggested Citation

  • Yugang He & Jingnan Wang & Xiaodan Gao & Yinhui Wang & Baek Ryul Choi, 2021. "Rural Tourism: Does It Matter for Sustainable Farmers’ Income?," Sustainability, MDPI, vol. 13(18), pages 1-16, September.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:18:p:10440-:d:638877
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    6. Xia Xiao & Pingan Xiang & Haisong Wang & Maosen Xia, 2025. "Driving Mechanisms of the Integration of Ecological Farms and Rural Tourism: A Mixed Method Study," Agriculture, MDPI, vol. 15(7), pages 1-27, April.
    7. Gabriela Popescu & Cosmin Alin Popescu & Tiberiu Iancu & Ioan Brad & Elena Peț & Tabita Adamov & Ramona Ciolac, 2022. "Sustainability through Rural Tourism in Moieciu Area-Development Analysis and Future Proposals," Sustainability, MDPI, vol. 14(7), pages 1-23, April.
    8. Jennifer G. Fronda, 2024. "Empowering Nueva Ecija’s Farmers through Microfinancing: A Blueprint for Enhancing Financial Literacy and Agricultural Resilience," International Journal of Economics and Financial Issues, Econjournals, vol. 14(4), pages 123-130, July.
    9. Shiqiao Fang & Kaihang Ou & Jing Xiong & Rongmei Teng & Lifang Han & Xufan Zhou & Hongyu Ma, 2023. "The coupling coordination between rural public services and rural tourism and its causative factors: The case study of southwestern China," PLOS ONE, Public Library of Science, vol. 18(8), pages 1-24, August.
    10. Cristina Simeanu & Vasile-Cosmin Andronachi & Alexandru Usturoi & Mădălina Alexandra Davidescu & Olimpia-Smaranda Mintaș & Gabriel-Vasile Hoha & Daniel Simeanu, 2025. "Rural Tourism: A Factor of Sustainable Development for the Traditional Rural Area of Bucovina, Romania," Sustainability, MDPI, vol. 17(8), pages 1-38, April.
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    12. Krzysztof Widawski & Alicja Krzemińska & Anna Zaręba & Anna Dzikowska, 2023. "A Sustainable Approach to Tourism Development in Rural Areas: The Example of Poland," Agriculture, MDPI, vol. 13(10), pages 1-24, October.
    13. Nan Chen, 2025. "The Impact of Agricultural Green Development on Farmers’ Income Quality in China," Sustainability, MDPI, vol. 17(18), pages 1-50, September.
    14. Tabita Adamov & Tiberiu Iancu & Elena Peț & Gabriela Popescu & Laura Șmuleac & Andrea Feher & Ramona Ciolac, 2022. "Rural Tourism in Marginimea Sibiului Area—A Possibility of Capitalizing on Local Resources," Sustainability, MDPI, vol. 15(1), pages 1-21, December.
    15. Ramona Ciolac & Tiberiu Iancu & Gabriela Popescu & Tabita Adamov & Andrea Feher & Sorin Stanciu, 2022. "Smart Tourist Village—An Entrepreneurial Necessity for Maramures Rural Area," Sustainability, MDPI, vol. 14(14), pages 1-27, July.

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