IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i3p766-d311299.html
   My bibliography  Save this article

Willingness of the New Generation of Farmers to Participate in Rural Tourism: The Role of Perceived Impacts and Sense of Place

Author

Listed:
  • Binbin Li

    (College of Economics and Management, China Agricultural University (CAU), Beijing 100083, China)

  • Zengyu Mi

    (College of Economics and Management, China Agricultural University (CAU), Beijing 100083, China)

  • Zhenghe Zhang

    (College of Economics and Management, China Agricultural University (CAU), Beijing 100083, China)

Abstract

This study aims to assess the willingness of the new generation of farmers in China to return to their hometowns for the purpose of contributing to rural tourism. Based on the hierarchy of effects models (HOE) and the social representation theory (SRT), this study utilized an analysis model of perceived rural tourism impacts (P), sense of place (SoP), and willingness to participate (WTP) by the new generation of farmers, where sense of place was deconstructed into the two independent dimensions of place identification (PI) and place attachment (PA). A total of 263 valid questionnaire surveys were collected in Yanling County, a demonstration county for leisure agriculture and rural tourism in China. The structural equation modeling (SEM) technique was used to analyze the data. The results show that the perceived impacts of rural tourism on the new generation of farmers had a significant positive impact on their willingness to participate in the development of rural tourism. It was also found that sense of place played a mediating role in the perceived impacts of rural tourism and willingness to participate. Additionally, perceived impacts of rural tourism had a significant positive effect on place identity, where place identity played a mediating role between perceived impacts of rural tourism and place attachment. Place identity had a significant positive effect on place attachment, and place attachment played a mediating role between place identity and willingness to participate. The practical implications of these findings for future research and rural tourism development are also discussed.

Suggested Citation

  • Binbin Li & Zengyu Mi & Zhenghe Zhang, 2020. "Willingness of the New Generation of Farmers to Participate in Rural Tourism: The Role of Perceived Impacts and Sense of Place," Sustainability, MDPI, vol. 12(3), pages 1-25, January.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:3:p:766-:d:311299
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/3/766/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/3/766/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Démurger, Sylvie & Xu, Hui, 2011. "Return Migrants: The Rise of New Entrepreneurs in Rural China," World Development, Elsevier, vol. 39(10), pages 1847-1861.
    2. He Zhu & Jiaming Liu & Zongcai Wei & Weiheng Li & Lei Wang, 2017. "Residents’ Attitudes towards Sustainable Tourism Development in a Historical-Cultural Village: Influence of Perceived Impacts, Sense of Place and Tourism Development Potential," Sustainability, MDPI, vol. 9(1), pages 1-15, January.
    3. Lee, Tsung Hung, 2013. "Influence analysis of community resident support for sustainable tourism development," Tourism Management, Elsevier, vol. 34(C), pages 37-46.
    4. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    5. Tomic, Radovan & Gajic, Tamara & Bugar, Denis, 2012. "Tourism As A Basis For Development Of The Economy Of Serbia," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 3(1), pages 21-31.
    6. Qiaoyan Lin & Qiang Mai, 2018. "How to Improve New Generation Migrant Workers’ Entrepreneurial Willingness—A Moderated Mediation Examination from the Sustainable Perspective," Sustainability, MDPI, vol. 10(5), pages 1-13, May.
    7. Xue, Lan & Kerstetter, Deborah & Hunt, Carter, 2017. "Tourism development and changing rural identity in China," Annals of Tourism Research, Elsevier, vol. 66(C), pages 170-182.
    8. Minh Ngo & Michael Brklacich, 2014. "New farmers’ efforts to create a sense of place in rural communities: insights from southern Ontario, Canada," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 31(1), pages 53-67, March.
    9. Gao, Jing & Wu, Bihu, 2017. "Revitalizing traditional villages through rural tourism: A case study of Yuanjia Village, Shaanxi Province, China," Tourism Management, Elsevier, vol. 63(C), pages 223-233.
    10. Wang, Huashu & Pan, Lei & Heerink, Nico, 2013. "Working Conditions and Job Satisfaction of China's New Generation of Migrant Workers: Evidence from an Inland City," IZA Discussion Papers 7405, Institute of Labor Economics (IZA).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Wentao Si & Chen Jiang & Lin Meng, 2022. "Leaving the Homestead: Examining the Role of Relative Deprivation, Social Trust, and Urban Integration among Rural Farmers in China," IJERPH, MDPI, vol. 19(19), pages 1-28, October.
    2. Yuqian Wei & Hengyu Liu & Keun-Soo Park, 2021. "Examining the Structural Relationships among Heritage Proximity, Perceived Impacts, Attitude and Residents’ Support in Intangible Cultural Heritage Tourism," Sustainability, MDPI, vol. 13(15), pages 1-14, July.
    3. Aleksander Grzelak & Jakub Staniszewski & Michał Borychowski, 2020. "Income or Assets—What Determines the Approach to the Environment among Farmers in A Region in Poland?," Sustainability, MDPI, vol. 12(12), pages 1-20, June.
    4. Peiying Dang & Linjing Ren & Jie Li, 2022. "Livelihood Resilience or Policy Attraction? Factors Determining Households’ Willingness to Participate in Rural Tourism in Western China," IJERPH, MDPI, vol. 19(12), pages 1-19, June.
    5. Ramona Ciolac & Tiberiu Iancu & Ioan Brad & Gabriela Popescu & Diana Marin & Tabita Adamov, 2020. "Agritourism Activity—A “Smart Chance” for Mountain Rural Environment’s Sustainability," Sustainability, MDPI, vol. 12(15), pages 1-26, August.
    6. Yun Li & Zijia Fang & Jiaxin Li & Li Zhang, 2023. "Local Identity Based on Villagers’ Vision of Life and Village Dynamics—Evidence from 40 Villages in Yunnan Province, China," Sustainability, MDPI, vol. 15(22), pages 1-25, November.
    7. Mengyuan Qiu & Yueli Ni & Sulistyo Utomo, 2022. "Does Pandemic Fatigue Prevent Farmers’ Participation in the Rural Tourism Industry: A Comparative Study between Two Chinese Villages," IJERPH, MDPI, vol. 20(1), pages 1-17, December.
    8. Alieh Abadi & Mehdi Khakzand, 2022. "Extracting the qualitative dimensions of agritourism for the sustainable development of Charqoli village in Iran: the promotion of vernacular entrepreneurship and environment-oriented preservation per," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(11), pages 12609-12671, November.
    9. Qi Wang & Yue’e Liao & Jun Gao, 2022. "Rural Residents’ Intention to Participate in Pro-Poor Tourism in Southern Xinjiang: A Theory of Planned Behavior Perspective," Sustainability, MDPI, vol. 14(14), pages 1-17, July.
    10. Yawen Lu & Binbin Li, 2021. "Research on Regional Differences of the Leisure Agriculture’s Impact on Farmers’ Income—An Empirical Analysis Based on Nonlinear Threshold Regression," Sustainability, MDPI, vol. 13(15), pages 1-19, July.
    11. Hossein Mousazadeh & Amir Ghorbani & Hossein Azadi & Farahnaz Akbarzadeh Almani & Hasan Mosazadeh & Kai Zhu & Lóránt Dénes Dávid, 2023. "Sense of Place Attitudes on Quality of Life during the COVID-19 Pandemic: The Case of Iranian Residents in Hungary," Sustainability, MDPI, vol. 15(8), pages 1-19, April.
    12. Tabita Adamov & Ramona Ciolac & Tiberiu Iancu & Ioan Brad & Elena Peț & Gabriela Popescu & Laura Șmuleac, 2020. "Sustainability of Agritourism Activity. Initiatives and Challenges in Romanian Mountain Rural Regions," Sustainability, MDPI, vol. 12(6), pages 1-23, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Qing Yuan & HakJun Song & Nan Chen & Wenwen Shang, 2019. "Roles of Tourism Involvement and Place Attachment in Determining Residents’ Attitudes Toward Industrial Heritage Tourism in a Resource-Exhausted City in China," Sustainability, MDPI, vol. 11(19), pages 1-23, September.
    2. Zaitul Zaitul & Ilona Desi & Novianti Neva, 2022. "Village-Based Tourism Performance: Tourist Satisfaction and Revisit Intention," Polish Journal of Sport and Tourism, Sciendo, vol. 29(2), pages 36-43, June.
    3. Yafang Bao & Hanjing Jiang & Emily Ma & Zhi Sun & Lihua Xu, 2022. "A Longitudinal Spatial-Temporal Analysis of Ancient Village Tourism Development in Zhejiang, China," Sustainability, MDPI, vol. 15(1), pages 1-20, December.
    4. Keshuai Xu & Jin Zhang & Fengjun Tian, 2017. "Community Leadership in Rural Tourism Development: A Tale of Two Ancient Chinese Villages," Sustainability, MDPI, vol. 9(12), pages 1-22, December.
    5. Nanping Feng & Fenfen Wei & Kevin H. Zhang & Dongxiao Gu, 2018. "Innovating Rural Tourism Targeting Poverty Alleviation through a Multi-Industries Integration Network: the Case of Zhuanshui Village, Anhui Province, China," Sustainability, MDPI, vol. 10(7), pages 1-18, June.
    6. Xiao Song & Kee-Cheok Cheong & Qianyi Wang & Yurui Li, 2020. "Developmental Sustainability through Heritage Preservation: Two Chinese Case Studies," Sustainability, MDPI, vol. 12(9), pages 1-18, May.
    7. Guang-Bin Qu & Tian-Yu Zhao & Bo-Wei Zhu & Gwo-Hshiung Tzeng & Shan-Lin Huang, 2019. "Use of a Modified DANP-mV Model to Improve Quality of Life in Rural Residents: The Empirical Case of Xingshisi Village, China," IJERPH, MDPI, vol. 16(1), pages 1-22, January.
    8. Yuling Zhang & Jie Zhang & Yuyao Ye & Qitao Wu & Lixia Jin & Hongou Zhang, 2016. "Residents’ Environmental Conservation Behaviors at Tourist Sites: Broadening the Norm Activation Framework by Adopting Environment Attachment," Sustainability, MDPI, vol. 8(6), pages 1-16, June.
    9. Haoying Li & Jonas Østergaard Nielsen & Rui Chen, 2023. "Rural Entrepreneurship Development in Southwest China: A Spatiotemporal Analysis," Land, MDPI, vol. 12(4), pages 1-22, March.
    10. Gladys Maquera & Bruno B. F. da Costa & Óscar Mendoza & Raúl A. Salinas & Assed N. Haddad, 2022. "Intelligent Digital Platform for Community-Based Rural Tourism—A Novel Concept Development in Peru," Sustainability, MDPI, vol. 14(13), pages 1-18, June.
    11. Keke Sun & Zeyu Xing & Xia Cao & Weijia Li, 2021. "The Regime of Rural Ecotourism Stakeholders in Poverty-Stricken Areas of China: Implications for Rural Revitalization," IJERPH, MDPI, vol. 18(18), pages 1-28, September.
    12. Liu, Jing & Lin, Hua & Hu, Bing & Zhou, Zixiong & Agyeiwaah, Elizabeth & Xu, Ye, 2022. "Advancing the understanding of the resident pro-tourism behavior scale: An integration of item response theory and classical test theory," Journal of Business Research, Elsevier, vol. 141(C), pages 113-125.
    13. Wookhyun An & Silverio Alarcón, 2020. "How Can Rural Tourism Be Sustainable? A Systematic Review," Sustainability, MDPI, vol. 12(18), pages 1-23, September.
    14. Igor Trišić & Sara Stanić Jovanović & Snežana Štetić & Florin Nechita & Adina Nicoleta Candrea, 2023. "Satisfaction with Sustainable Tourism—A Case of the Special Nature Reserve “Meadows of Great Bustard”, Vojvodina Province," Land, MDPI, vol. 12(8), pages 1-18, July.
    15. Drago Cvijanovic & Tamara Gajic & Dusica Cvijanovic, 2021. "The Impact Of Tourism On Rural Development - Example Of Undeveloped Villages In Republic Of Serbia," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 19(1), pages 35-48, May.
    16. Yuanyuan Zhang & Chenyujing Yang & Shaocong Yan & Wukui Wang & Yongji Xue, 2023. "Alleviating Relative Poverty in Rural China through a Diffusion Schema of Returning Farmer Entrepreneurship," Sustainability, MDPI, vol. 15(2), pages 1-19, January.
    17. U. Chaliskan & I.A. Saltik, 2018. "Relationship Between Community Attachment, Perceptions on Economic Impacts of Tourism and Support to Tourism Development: an Implementation in a Settlement Near But Distant From Tourism," Вестник Киевского национального университета имени Тараса Шевченко. Экономика., Socionet;Киевский национальный университет имени Тараса Шевченко, vol. 6(201), pages 41-46.
    18. Jovana Brankov & Ivana Penjišević & Nina B. Ćurčić & Branko Živanović, 2019. "Tourism as a Factor of Regional Development: Community Perceptions and Potential Bank Support in the Kopaonik National Park (Serbia)," Sustainability, MDPI, vol. 11(22), pages 1-22, November.
    19. Maria Andersson & Ola Eriksson & Chris Von Borgstede, 2012. "The Effects of Environmental Management Systems on Source Separation in the Work and Home Settings," Sustainability, MDPI, vol. 4(6), pages 1-17, June.
    20. Tran Huy Phuong & Thanh Trung Hieu, 2015. "Predictors of Entrepreneurial Intentions of Undergraduate Students in Vietnam: An Empirical Study," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(8), pages 46-55, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:3:p:766-:d:311299. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.