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Exploring Service Quality among Online Sharing Economy Platforms from an Online Media Perspective

Author

Listed:
  • Eduard Cristobal-Fransi

    (Department of Business Management, University of Lleida, 25001 Lleida, Spain)

  • Francisco Hernández-Soriano

    (Faculty of Humanities, University of Lleida, 25001 Lleida, Spain)

  • Berta Ferrer-Rosell

    (Department of Business Management, University of Lleida, 25001 Lleida, Spain)

  • Natalia Daries

    (Department of Business Management, University of Lleida, 25001 Lleida, Spain)

Abstract

The sharing economy has become a new socioeconomic activity that allows the co-creation, production, distribution and consumption of goods and services between individuals, driven by Web 2.0 and e-word of mouth. How these online platforms communicate their content is critical. This paper seeks to develop a scale for measuring the perceived quality of websites that offer information about sharing economy services focused on online peer-to-peer accommodation. The resulting model is validated by means of structural equations and is composed of four dimensions (efficiency; reliability, privacy/security; and communication). The influence that perceived quality exerts on satisfaction and loyalty is then explored from an online media perspective. A scale resulting from the combination of these two areas of knowledge (online media and e-service quality) may take advantage of the more beneficial features they have to offer and provide us with as balanced and convergent a model as possible. The results of the study show that all of the initial hypotheses are confirmed except one. Efficiency, reliability and privacy/security positively influence the perceived quality of a collaborative accommodation portal, whereas communication does not.

Suggested Citation

  • Eduard Cristobal-Fransi & Francisco Hernández-Soriano & Berta Ferrer-Rosell & Natalia Daries, 2019. "Exploring Service Quality among Online Sharing Economy Platforms from an Online Media Perspective," Sustainability, MDPI, vol. 11(13), pages 1-18, July.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:13:p:3690-:d:245860
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    2. Akhmedova, Anna & Marimon, Frederic & Mas-Machuca, Marta, 2020. "Winning strategies for customer loyalty in the sharing economy: A mixed-methods study," Journal of Business Research, Elsevier, vol. 112(C), pages 33-44.
    3. Zuo, Wenming & Bai, Weijing & Zhu, Wenfeng & He, Xinming & Qiu, Xinxin, 2022. "Changes in service quality of sharing accommodation: Evidence from airbnb," Technology in Society, Elsevier, vol. 71(C).
    4. Ja-Shen Chen & Piyanoot Kamalanon & Thanyamai P. Janupiboon, 2022. "Company websites and mobile apps versus social media: which service experience creates more customer value for online travel agencies?," Service Business, Springer;Pan-Pacific Business Association, vol. 16(4), pages 1081-1110, December.
    5. Eduard Cristobal-Fransi & Natalia Daries & Eva Martin-Fuentes & Yolanda Montegut-Salla, 2020. "Industrial Heritage 2.0: Internet Presence and Development of the Electronic Commerce of Industrial Tourism," Sustainability, MDPI, vol. 12(15), pages 1-18, July.
    6. Li, Xiaonan & Li, Xiangyong & Wang, Hai & Shi, Junxin & Aneja, Y.P., 2022. "Supply regulation under the exclusion policy in a ride-sourcing market," Transportation Research Part B: Methodological, Elsevier, vol. 166(C), pages 69-94.

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