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The Impact of the 2010 Women’s Rugby World Cup on Sustained Volunteering in the Rugby Community

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  • Niki Koutrou

    (School of Sport & Exercise Sciences, University of Kent, Canterbury CT2 7NZ, UK)

Abstract

Major sport events increasingly rely on volunteers to sustain their operations. Thus, event organisers are concerned with the task of identifying volunteers and utilising appropriate strategies to retain them. The purpose of the study is to explore the potential of harnessing volunteer activity in different contexts, as a result of previous single-sport event experience, and to determine which factors influence future volunteering decisions. Data that was related to volunteers’ profile, motivations, satisfaction, and future volunteer intentions was gathered through an online survey on 70 volunteers of the 2010 Women’s Rugby World Cup. Factor analysis was employed to summarise volunteers’ motivations and satisfaction with their experience. Regression analysis was then applied to identify which of these factors, for example, which motivations, aspects of satisfaction with the experience, socio-demographic characteristics, and previous sport engagement determine future intentions to volunteer in similar events or in sport clubs. The implications of the findings for event organisers are then discussed.

Suggested Citation

  • Niki Koutrou, 2018. "The Impact of the 2010 Women’s Rugby World Cup on Sustained Volunteering in the Rugby Community," Sustainability, MDPI, vol. 10(4), pages 1-20, March.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:4:p:1030-:d:138911
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    References listed on IDEAS

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    5. Kim, Jaehoon & Kim, Sangsin, 2015. "2012년 국회법 개정의 효과 연구 [A Study on the Effect of the 2012 National Assembly Act Amendment]," KDI Research Monographs, Korea Development Institute (KDI), volume 127, number v:2015-03(k):y:2015:p:1-1.
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    1. Daehwan Kim & Chanmin Park & Hany Kim & Jeeyoon Kim, 2019. "Determinants and Outcomes of Volunteer Satisfaction in Mega Sports Events," Sustainability, MDPI, vol. 11(7), pages 1-18, March.
    2. Salvador Angosto & Hyejin Bang & Gonzalo A. Bravo & Arturo Díaz-Suárez & José María López-Gullón, 2021. "Motivations and Future Intentions in Sport Event Volunteering: A Systematic Review," Sustainability, MDPI, vol. 13(22), pages 1-18, November.

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