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Post-Event Volunteering Legacy: Did the London 2012 Games Induce a Sustainable Volunteer Engagement?

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  • Niki Koutrou

    (School of Sport and Exercise Science, University of Kent, Chatham ME4 4AG, UK)

  • Athanasios (Sakis) Pappous

    (School of Sport and Exercise Science, University of Kent, Chatham ME4 4AG, UK)

  • Anna Johnson

    (School of Sport and Exercise Science, University of Kent, Chatham ME4 4AG, UK)

Abstract

The hosting of the London 2012 Olympic Games was seen as an opportunity to harness the enthusiasm of the 70,000 volunteers involved and to provide a post-event volunteer legacy. A total of 77 individuals who had acted as volunteers in London 2012 were contacted approximately four years after the Games and agreed to complete a web-based open-ended survey. The participants were asked to indicate their level of current volunteering engagement and whether volunteering at the Games had an impact on their current volunteering levels. The study found that the London Olympics were the first volunteer experience for most of the volunteers who completed the survey, with the main motivation to volunteer being anything related to the Olympic Games. Just over half of the respondents are currently volunteering. Lack of time is shown to be the main barrier towards further volunteering commitment. Only half of respondents had been contacted by a volunteering scheme after London 2012. The implications of the findings for a potential volunteering legacy are then explored.

Suggested Citation

  • Niki Koutrou & Athanasios (Sakis) Pappous & Anna Johnson, 2016. "Post-Event Volunteering Legacy: Did the London 2012 Games Induce a Sustainable Volunteer Engagement?," Sustainability, MDPI, vol. 8(12), pages 1-12, November.
    • Handle: RePEc:gam:jsusta:v:8:y:2016:i:12:p:1221-:d:83633
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    References listed on IDEAS

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    Cited by:

    1. Meehee Cho & Mark A. Bonn & Su Jin Han, 2018. "Generation Z’s Sustainable Volunteering: Motivations, Attitudes and Job Performance," Sustainability, MDPI, vol. 10(5), pages 1-16, May.
    2. Steven Bauer & Dongkuk Lim, 2019. "Effect of Communication Practices on Volunteer Organization Identification and Retention," Sustainability, MDPI, vol. 11(9), pages 1-17, April.
    3. Yi-De Liu, 2018. "Legacy Planning and Event Sustainability: Helsinki as the 2012 World Design Capital," Sustainability, MDPI, vol. 10(7), pages 1-13, July.
    4. Kristína Pompurová & Radka Marčeková & Ľubica Šebová & Jana Sokolová & Matej Žofaj, 2018. "Volunteer Tourism as a Sustainable Form of Tourism—The Case of Organized Events," Sustainability, MDPI, vol. 10(5), pages 1-12, May.
    5. Abel Meza Talavera & Sami G. Al-Ghamdi & Muammer Koç, 2019. "Sustainability in Mega-Events: Beyond Qatar 2022," Sustainability, MDPI, vol. 11(22), pages 1-27, November.
    6. Hany Kim & Yeongbae Choe & Daehwan Kim & Jeongmi (Jamie) Kim, 2019. "For Sustainable Benefits and Legacies of Mega-Events: A Case Study of the 2018 PyeongChang Winter Olympics from the Perspective of the Volunteer Co-Creators," Sustainability, MDPI, vol. 11(9), pages 1-15, April.
    7. Katarzyna Pawlewicz & Adam Pawlewicz, 2020. "Interregional Diversity of Social Capital in the Context of Sustainable Development—A Case Study of Polish Voivodeships," Sustainability, MDPI, vol. 12(14), pages 1-24, July.
    8. Salvador Angosto & Hyejin Bang & Gonzalo A. Bravo & Arturo Díaz-Suárez & José María López-Gullón, 2021. "Motivations and Future Intentions in Sport Event Volunteering: A Systematic Review," Sustainability, MDPI, vol. 13(22), pages 1-18, November.

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