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For Sustainable Benefits and Legacies of Mega-Events: A Case Study of the 2018 PyeongChang Winter Olympics from the Perspective of the Volunteer Co-Creators

Author

Listed:
  • Hany Kim

    () (Department of Tourism and Convention, Pusan National University, Busan 46241, Korea)

  • Yeongbae Choe

    () (Department of Integrated Resort and Tourism Management, University of Macau, Macao SAR, China)

  • Daehwan Kim

    () (Institute of Sport Science, Seoul National University, Seoul 151742, Korea)

  • Jeongmi (Jamie) Kim

    () (School of Sport, Tourism and Hospitality Management, Fox School of Business, Temple University, Philadelphia, PA 19122, USA)

Abstract

This study examined the outcome of the 2018 PyeongChang Winter Olympics from multiple perspectives. Tourism and sport researchers have focused on the legacy of mega-events, due to the opportunity they provide to transform a city positively, including through the development of the tourism industry. However, outcomes are not always positive, and the effects differ for every event. The effects of an event can be short-term or long-term. An event, to be truly successful, should aim to have a long-lasting and sustainable positive effect for everyone involved in hosting the event. Additionally, the outcome effects are perceived to be different by each stakeholder of any event. While the roles of volunteers are critical to the success of an event, their perspectives of the event outcomes have been relatively overlooked. Therefore, this study examined the legacy of the 2018 Winter Olympics, as the most recent and unique Olympics (also known as the Peace Olympics), from the perspectives of the volunteers as co-creators. Specifically, volunteers were asked to explain their perceptions of the success of the Olympics. Furthermore, they were asked to identify the legacy of volunteering and the legacy of the Olympics, in order to examine whether volunteers can distinguish the difference between the legacies of volunteering and the Olympics (i.e., event legacy). Using a modified version of content analysis, the results of the volunteer interviews indicated that volunteers identified the legacies of volunteering on a more personal level, emphasizing personal experience, while they identified the legacies of the Olympics on a community and national level.

Suggested Citation

  • Hany Kim & Yeongbae Choe & Daehwan Kim & Jeongmi (Jamie) Kim, 2019. "For Sustainable Benefits and Legacies of Mega-Events: A Case Study of the 2018 PyeongChang Winter Olympics from the Perspective of the Volunteer Co-Creators," Sustainability, MDPI, Open Access Journal, vol. 11(9), pages 1-15, April.
  • Handle: RePEc:gam:jsusta:v:11:y:2019:i:9:p:2473-:d:226323
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    References listed on IDEAS

    as
    1. Kristína Pompurová & Radka Marčeková & Ľubica Šebová & Jana Sokolová & Matej Žofaj, 2018. "Volunteer Tourism as a Sustainable Form of Tourism—The Case of Organized Events," Sustainability, MDPI, Open Access Journal, vol. 10(5), pages 1-12, May.
    2. Gerd Ahlert, 2001. "The Economic Effects of the Soccer World Cup 2006 in Germany with Regard to Different Financing," Economic Systems Research, Taylor & Francis Journals, vol. 13(1), pages 109-127.
    3. Agha, Nola & Fairley, Sheranne & Gibson, Heather, 2012. "Considering legacy as a multi-dimensional construct: The legacy of the Olympic Games," Sport Management Review, Elsevier, vol. 15(1), pages 125-139.
    4. Sung-Won Yoon & Sae Won Chung, 2018. "Semantic Network Analysis of Legacy News Media Perception in South Korea: The Case of PyeongChang 2018," Sustainability, MDPI, Open Access Journal, vol. 10(11), pages 1-24, November.
    5. Daehwan Kim & Chanmin Park & Hany Kim & Jeeyoon Kim, 2019. "Determinants and Outcomes of Volunteer Satisfaction in Mega Sports Events," Sustainability, MDPI, Open Access Journal, vol. 11(7), pages 1-18, March.
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    Citations

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    Cited by:

    1. Bartosz Dendura, 2019. "Olympic Infrastructure—Global Problems of Local Communities on the Example of Rio 2016, PyeongChang 2018, and Krakow 2023," Sustainability, MDPI, Open Access Journal, vol. 12(1), pages 1-19, December.
    2. Hyo-Jae Joun & Hany Kim, 2020. "Productivity Evaluation of Tourism and Culture for Sustainable Economic Development: Analyzing South Korea’s Metropolitan Regions," Sustainability, MDPI, Open Access Journal, vol. 12(7), pages 1-19, April.
    3. Abel Meza Talavera & Sami G. Al-Ghamdi & Muammer Koç, 2019. "Sustainability in Mega-Events: Beyond Qatar 2022," Sustainability, MDPI, Open Access Journal, vol. 11(22), pages 1-27, November.

    More about this item

    Keywords

    mega-event; volunteer; co-creator; legacies and benefits; sustainable effect; Winter Olympics; South Korea;

    JEL classification:

    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
    • Q0 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General
    • Q2 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation
    • Q3 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products

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