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For Sustainable Benefits and Legacies of Mega-Events: A Case Study of the 2018 PyeongChang Winter Olympics from the Perspective of the Volunteer Co-Creators

Author

Listed:
  • Hany Kim

    (Department of Tourism and Convention, Pusan National University, Busan 46241, Korea)

  • Yeongbae Choe

    (Department of Integrated Resort and Tourism Management, University of Macau, Macao SAR, China)

  • Daehwan Kim

    (Institute of Sport Science, Seoul National University, Seoul 151742, Korea)

  • Jeongmi (Jamie) Kim

    (School of Sport, Tourism and Hospitality Management, Fox School of Business, Temple University, Philadelphia, PA 19122, USA)

Abstract

This study examined the outcome of the 2018 PyeongChang Winter Olympics from multiple perspectives. Tourism and sport researchers have focused on the legacy of mega-events, due to the opportunity they provide to transform a city positively, including through the development of the tourism industry. However, outcomes are not always positive, and the effects differ for every event. The effects of an event can be short-term or long-term. An event, to be truly successful, should aim to have a long-lasting and sustainable positive effect for everyone involved in hosting the event. Additionally, the outcome effects are perceived to be different by each stakeholder of any event. While the roles of volunteers are critical to the success of an event, their perspectives of the event outcomes have been relatively overlooked. Therefore, this study examined the legacy of the 2018 Winter Olympics, as the most recent and unique Olympics (also known as the Peace Olympics), from the perspectives of the volunteers as co-creators. Specifically, volunteers were asked to explain their perceptions of the success of the Olympics. Furthermore, they were asked to identify the legacy of volunteering and the legacy of the Olympics, in order to examine whether volunteers can distinguish the difference between the legacies of volunteering and the Olympics (i.e., event legacy). Using a modified version of content analysis, the results of the volunteer interviews indicated that volunteers identified the legacies of volunteering on a more personal level, emphasizing personal experience, while they identified the legacies of the Olympics on a community and national level.

Suggested Citation

  • Hany Kim & Yeongbae Choe & Daehwan Kim & Jeongmi (Jamie) Kim, 2019. "For Sustainable Benefits and Legacies of Mega-Events: A Case Study of the 2018 PyeongChang Winter Olympics from the Perspective of the Volunteer Co-Creators," Sustainability, MDPI, vol. 11(9), pages 1-15, April.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:9:p:2473-:d:226323
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    References listed on IDEAS

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    1. Kristína Pompurová & Radka Marčeková & Ľubica Šebová & Jana Sokolová & Matej Žofaj, 2018. "Volunteer Tourism as a Sustainable Form of Tourism—The Case of Organized Events," Sustainability, MDPI, vol. 10(5), pages 1-12, May.
    2. Daehwan Kim & Chanmin Park & Hany Kim & Jeeyoon Kim, 2019. "Determinants and Outcomes of Volunteer Satisfaction in Mega Sports Events," Sustainability, MDPI, vol. 11(7), pages 1-18, March.
    3. Sung-Won Yoon & Sae Won Chung, 2018. "Semantic Network Analysis of Legacy News Media Perception in South Korea: The Case of PyeongChang 2018," Sustainability, MDPI, vol. 10(11), pages 1-24, November.
    4. Holger Preuss, 2004. "The Economics of Staging the Olympics," Books, Edward Elgar Publishing, number 3473.
    5. Agha, Nola & Fairley, Sheranne & Gibson, Heather, 2012. "Considering legacy as a multi-dimensional construct: The legacy of the Olympic Games," Sport Management Review, Elsevier, vol. 15(1), pages 125-139.
    6. Minnaert, Lynn, 2012. "An Olympic legacy for all? The non-infrastructural outcomes of the Olympic Games for socially excluded groups (Atlanta 1996–Beijing 2008)," Tourism Management, Elsevier, vol. 33(2), pages 361-370.
    7. Niki Koutrou & Athanasios (Sakis) Pappous & Anna Johnson, 2016. "Post-Event Volunteering Legacy: Did the London 2012 Games Induce a Sustainable Volunteer Engagement?," Sustainability, MDPI, vol. 8(12), pages 1-12, November.
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    1. Bartosz Dendura, 2019. "Olympic Infrastructure—Global Problems of Local Communities on the Example of Rio 2016, PyeongChang 2018, and Krakow 2023," Sustainability, MDPI, vol. 12(1), pages 1-19, December.
    2. Mateusz Rozmiarek & Joanna Poczta & Ewa Malchrowicz-Mośko, 2021. "Motivations of Sports Volunteers at the 2023 European Games in Poland," Sustainability, MDPI, vol. 13(11), pages 1-14, June.
    3. Valentin Herbold & Hannes Thees & Julian Philipp, 2020. "The Host Community and Its Role in Sports Tourism—Exploring an Emerging Research Field," Sustainability, MDPI, vol. 12(24), pages 1-26, December.
    4. Abel Meza Talavera & Sami G. Al-Ghamdi & Muammer Koç, 2019. "Sustainability in Mega-Events: Beyond Qatar 2022," Sustainability, MDPI, vol. 11(22), pages 1-27, November.
    5. Hyo-Jae Joun & Hany Kim, 2020. "Productivity Evaluation of Tourism and Culture for Sustainable Economic Development: Analyzing South Korea’s Metropolitan Regions," Sustainability, MDPI, vol. 12(7), pages 1-19, April.
    6. Salvador Angosto & Hyejin Bang & Gonzalo A. Bravo & Arturo Díaz-Suárez & José María López-Gullón, 2021. "Motivations and Future Intentions in Sport Event Volunteering: A Systematic Review," Sustainability, MDPI, vol. 13(22), pages 1-18, November.

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