Considering legacy as a multi-dimensional construct: The legacy of the Olympic Games
The International Olympic Committee (IOC) requires cities that bid for the Olympic Games to formulate a legacy strategy. This case follows a sport professional tasked with developing an Olympic bid for their city. Specifically, the case considers various legacy outcomes including: destination image, tourism, cost, venues, housing, and social legacies. The case is written with anonymity of the actual city so that the instructor can adapt the case to a specific city. The case is particularly useful for courses covering sport tourism, stakeholder management, event management, or sport economics and finance.
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Volume (Year): 15 (2012)
Issue (Month): 1 ()
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