Brand Equity of a Tourist Destination
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- Daniel G. J. Kuchinka & Szilvia Balazs & Marius Dan Gavriletea & Borivoje-Boris Djokic, 2018. "Consumer Attitudes toward Sustainable Development and Risk to Brand Loyalty," Sustainability, MDPI, vol. 10(4), pages 1-25, March.
- Tianchen Dai & Taozhi Zhuang & Juan Yan & Tong Zhang, 2018. "From Landscape to Mindscape: Spatial Narration of Touristic Amsterdam," Sustainability, MDPI, vol. 10(8), pages 1-20, July.
- Giovanni Peira & Riccardo Beltramo & Maria Beatrice Pairotti & Alessandro Bonadonna, 2018. "Foodservice in a UNESCO Site: The Restaurateurs’ Perception on Communication and Promotion Tools," Sustainability, MDPI, vol. 10(8), pages 1-17, August.
- Jia-Wei Tang & Ming-Lun Chen & Tsai-Hsin Chiu, 2018. "An Exploratory Study on Local Brand Value Development for Outlying Island Agriculture: Local Food System and Actor–Network Theory Perspectives," Sustainability, MDPI, vol. 10(11), pages 1-21, November.
- Hanna Górska-Warsewicz, 2022. "Consumer or Patient Determinants of Hospital Brand Equity—A Systematic Literature Review," IJERPH, MDPI, vol. 19(15), pages 1-36, July.
- Yan Feng & Wen Cao & Geon-Cheol Shin & Yeujun Yoon, 2021. "The external effect of international tourism on brand equity development process of multinational firms (MNFs)," Journal of Brand Management, Palgrave Macmillan, vol. 28(6), pages 578-595, November.
- Hanna Górska-Warsewicz & Olena Kulykovets, 2020. "Hotel Brand Loyalty—A Systematic Literature Review," Sustainability, MDPI, vol. 12(12), pages 1-34, June.
- Lenka Cervova & Jitka Vavrova, 2021. "Customer-Based Brand Equity for a Tourism Destination: The Case of Croatia," Economies, MDPI, vol. 9(4), pages 1-12, November.
- Tsen-Yao Chang & Yu-Ju Chuang, 2021. "Cultural Sustainability: Teaching and Design Strategies for Incorporating Service Design in Religious Heritage Branding," Sustainability, MDPI, vol. 13(6), pages 1-19, March.
- Shahzad, Arfan & Yaqub, Rana Muhammad Shahid & Di Vaio, Assunta & Hassan, Rohail, 2021. "Antecedents of customer loyalty and performance improvement: Evidence from Pakistan's telecommunications sector," Utilities Policy, Elsevier, vol. 70(C).
- Tae-Hyoung Tommy Gim, 2018. "Tourist Satisfaction, Image, and Loyalty from an Interregional Perspective: An Analysis of Neighboring Areas with Distinct Characteristics," Sustainability, MDPI, vol. 10(4), pages 1-18, April.
- Hanna Górska-Warsewicz & Maciej Dębski & Michal Fabuš & Marián Kováč, 2021. "Green Brand Equity—Empirical Experience from a Systematic Literature Review," Sustainability, MDPI, vol. 13(20), pages 1-34, October.
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Keywords
destination marketing; brand equity; perceived quality; brand awareness; brand image; brand loyalty; Seoul; Chinese visitors; frequency analysis;All these keywords.
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