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Research on the Influencing Mechanism of Traditional Cultural Values on Citizens’ Behavior Regarding the Reuse of Recycled Water

Author

Listed:
  • Kun Liu

    (School of Management, Xi’an University of Architecture and Technology, Xi’an 710055, China)

  • Hanliang Fu

    (School of Management, Xi’an University of Architecture and Technology, Xi’an 710055, China)

  • Hong Chen

    (School of Water Resources and Environment, China University of Geosciences, Beijing 100083, China)

Abstract

In order to explore the influence mechanism of traditional Chinese culture values on urban residents’ acceptance of the reuse of recycled water, this paper selects interdependent self-constructional indicators representing the dependency relation between people as the representative of traditional culture values. In this paper, interdependent self-constructional indicators are introduced based on a technology acceptance model (TAM), in order to establish a hypothesis model. Following this, the writer conducts a study that shows the influence on the acceptance of recycled water through the formation of interdependent self-construction. Finally, the influence mechanism of traditional cultural values on citizens’ behavior regarding the reuse of recycled water is determined. To start with, the writer verifies the reliability and validity of data from 584 samples, and then tests the goodness-of-fit between the sample data and the hypothesis model by AMOS21.0 (software). On this basis, the writer analyzes the direct and indirect influence through the hypothesis model and finds that the interdependent self-constructional intensity will accelerate the acceptance process of recycled water technology by positively influencing a change in the residents’ attitudes to recycled water. The conclusion shows that traditional Chinese cultural values have a certain influence on urban residents’ acceptance of the reuse of recycled water. Meanwhile, the writer clarifies the influence’s mechanism.

Suggested Citation

  • Kun Liu & Hanliang Fu & Hong Chen, 2018. "Research on the Influencing Mechanism of Traditional Cultural Values on Citizens’ Behavior Regarding the Reuse of Recycled Water," Sustainability, MDPI, vol. 10(1), pages 1-15, January.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:1:p:165-:d:126486
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    References listed on IDEAS

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    1. Irina Cojuharenco & Garriy Shteynberg & Michele Gelfand & Marshall Schminke, 2012. "Self-Construal and Unethical Behavior," Journal of Business Ethics, Springer, vol. 109(4), pages 447-461, September.
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    3. Liu, Zhijian & Xu, Wei & Zhai, Xue & Qian, Cheng & Chen, Xi, 2017. "Feasibility and performance study of the hybrid ground-source heat pump system for one office building in Chinese heating dominated areas," Renewable Energy, Elsevier, vol. 101(C), pages 1131-1140.
    4. Han, Heesup & Hsu, Li-Tzang (Jane) & Sheu, Chwen, 2010. "Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities," Tourism Management, Elsevier, vol. 31(3), pages 325-334.
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    Cited by:

    1. Yi Gao & Zhiguo Li & Kashif Khan, 2019. "Effect of Cognitive Variables and Emotional Variables on Urban Residents’ Recycled Water Reuse Behavior," Sustainability, MDPI, vol. 11(8), pages 1-20, April.
    2. Hanliang Fu & Zhaoxing Li & Zhijian Liu & Zelin Wang, 2018. "Research on Big Data Digging of Hot Topics about Recycled Water Use on Micro-Blog Based on Particle Swarm Optimization," Sustainability, MDPI, vol. 10(7), pages 1-15, July.

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