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Sustainability of Government Social Media: A Multi-Analytic Approach to Predict Citizens’ Mobile Government Microblog Continuance

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  • Shuiqing Yang

    (Department of Information Management and Engineering, Zhejiang University of Finance & Economics, Hangzhou 310018, China)

  • Xianwu Zeng

    (Department of Information Management and Engineering, Zhejiang University of Finance & Economics, Hangzhou 310018, China)

Abstract

Attracting citizens and facilitating their continued usage is critical for the sustainable development of mobile government microblog services. Drawing on the stimulus–organism–response (SOR) framework and the literature related to perceived value, this study investigates the factors that affect citizens’ continuance intention vis-a-vis mobile government microblogs from a value-based perspective. A structural equation modeling (SEM)-neural network combined method was used to test the proposed model by using data collected from 301 mobile government microblog users in China. The SEM analysis shows that social influence, perceived interactivity, and perceived mobility positively affect citizens’ utilitarian value and hedonic value, which further affects their continuance intention. The significant factors obtained from the SEM are used as input for a neural network analysis to calculate their relative impacts. The results of the neural network analysis showed that perceived mobility is the most important factor influencing utilitarian value, while social influence is the most significant factor affecting hedonic value. The normalized importance of utilitarian value on continuance behaviors is larger than that of hedonic value.

Suggested Citation

  • Shuiqing Yang & Xianwu Zeng, 2018. "Sustainability of Government Social Media: A Multi-Analytic Approach to Predict Citizens’ Mobile Government Microblog Continuance," Sustainability, MDPI, vol. 10(12), pages 1-17, December.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:12:p:4849-:d:191698
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    1. Chenyuan Ni & Shuiqing Yang & Yanqin Pan & Jianrong Yao & Yixiao Li & Yuangao Chen, 2019. "Sustainability of Government Microblog in China: Exploring Social Factors on Mobile Government Microblog Continuance," Sustainability, MDPI, vol. 11(24), pages 1-15, December.
    2. Xuesong Li & Yunlong Ding & Yuxuan Li, 2019. "M-Government Cooperation for Sustainable Development in China: A Transaction Cost and Resource-Based View," Sustainability, MDPI, vol. 11(7), pages 1-17, March.
    3. Yiwen Li & Norihiro Nishimura & Hisanori Yagami & Hye-Sook Park, 2021. "An Empirical Study on Online Learners’ Continuance Intentions in China," Sustainability, MDPI, vol. 13(2), pages 1-18, January.

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