IDEAS home Printed from https://ideas.repec.org/a/gam/jscscx/v11y2022i5p187-d800893.html
   My bibliography  Save this article

Exploring UTAUT Model in Mobile 4.5G Service: Moderating Social–Economic Effects of Gender and Awareness

Author

Listed:
  • Sara Mehrab Daniali

    (Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University, 195251 Saint Petersburg, Russia)

  • Sergey Evgenievich Barykin

    (Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University, 195251 Saint Petersburg, Russia)

  • Marzieh Zendehdel

    (Department of Business Management, Bandar Anzali International Branch, Islamic Azad University, Bandar E Anzali 4313111111, Iran)

  • Olga Vladimirovna Kalinina

    (Graduate School of Industrial Management, Peter the Great St. Petersburg Polytechnic University, 195251 Saint Petersburg, Russia)

  • Valeriia Vadimovna Kulibanova

    (Laboratory of Integrated Research on Regions’ Spatial Development, Institute for Regional Economic Studies Russian Academy of Science, 191103 Saint Petersburg, Russia)

  • Tatiana Robertovna Teor

    (Department of Public Relations, Saint Petersburg Electrotechnical University “LETI”, 197376 Saint Petersburg, Russia)

  • Irina Anatolyevna Ilyina

    (Department of Public Relations, Saint Petersburg Electrotechnical University “LETI”, 197376 Saint Petersburg, Russia)

  • Natalia Sergeevna Alekseeva

    (Graduate School of Industrial Management, Peter the Great St. Petersburg Polytechnic University, 195251 Saint Petersburg, Russia)

  • Anton Lisin

    (Financial Faculty, Financial University under the Government of the Russian Federation, 124167 Moscow, Russia)

  • Nikita Moiseev

    (Department of Mathematical Methods in Economics, Plekhanov Russian University of Economics, 117997 Moscow, Russia)

  • Tomonobu Senjyu

    (Department of Electrical and Electronics Engineering, University of the Ryukyus, Nishihara 903-0213, Japan)

Abstract

The current study aims to examine how students’ intentions to use 4.5G mobile phones are affected by the social-economic factors of performance expectancy, cost, effort expectancy, and social influence. This study is based on the perspectives of the unified theory of acceptance and use of technology (UTAUT). The central assumption of this study is that when students use 4.5G mobile services to source information at university, their academic performance is likely to improve. From eight private and public universities in Malaysia, 2117 students were enrolled in this study. We investigated the effects of gender and awareness as moderators on the relationships among the variables of interest. The findings showed that social influence and performance expectancy positively affected university students’ intentions to use 4.5G mobile phones. The researchers conducted a multigroup analysis to confirm the moderating effect of gender among the underlying relationships in the model. Structural equation modeling analysis indicated that, unlike awareness, gender did not moderate social influence, effort expectancy, performance expectancy, or the cost of students’ intentions to use 4.5G mobile phones. The implications of the proposed approach, considering the digital transformation concept, could be a topic for future research.

Suggested Citation

  • Sara Mehrab Daniali & Sergey Evgenievich Barykin & Marzieh Zendehdel & Olga Vladimirovna Kalinina & Valeriia Vadimovna Kulibanova & Tatiana Robertovna Teor & Irina Anatolyevna Ilyina & Natalia Sergeev, 2022. "Exploring UTAUT Model in Mobile 4.5G Service: Moderating Social–Economic Effects of Gender and Awareness," Social Sciences, MDPI, vol. 11(5), pages 1-13, April.
    • Handle: RePEc:gam:jscscx:v:11:y:2022:i:5:p:187-:d:800893
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-0760/11/5/187/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2076-0760/11/5/187/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
    2. RPIR Prasanna & JMHM Upulwehera & BDTN Senarath & GAKNJ Abeyrathne & PSK Rajapakshe & JMSB Jayasundara & EMS Ekanayake & Sisira Kumara Naradda Gamage, 2021. "Factors Determining the Competitive Strategic Positions of the SMEs in Asian Developing Nations: Case Study of SMEs in the Agricultural Sector in Sri Lanka," Economies, MDPI, vol. 9(4), pages 1-24, December.
    3. Faqih, Khaled M.S. & Jaradat, Mohammed-Issa Riad Mousa, 2015. "Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 37-52.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kübra İpek Özek & Süleyman Ersöz & Adnan Aktepe & Sıla Teslim, 2022. "Examining the Effect of Revenue Management on Customer Perceptions and Calculating the Service Performance Index: Food Order Application Example," Sustainability, MDPI, vol. 14(21), pages 1-22, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rahman, Shaikh Moksadur, 2020. "Relationship between Job Satisfaction and Turnover Intention: Evidence from Bangladesh," Asian Business Review, Asian Business Consortium, vol. 10(2), pages 99-108.
    2. Wang Kai, 2019. "Towards a Taxonomy of Idea Generation Techniques," Foundations of Management, Sciendo, vol. 11(1), pages 65-80, January.
    3. Bridgelall, Raj & Stubbing, Edward, 2021. "Forecasting the effects of autonomous vehicles on land use," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    4. Bevilacqua, Maurizio & Ciarapica, Filippo Emanuele, 2018. "Human factor risk management in the process industry: A case study," Reliability Engineering and System Safety, Elsevier, vol. 169(C), pages 149-159.
    5. Naveena Prakasam & Louisa Huxtable-Thomas, 2021. "Reddit: Affordances as an Enabler for Shifting Loyalties," Information Systems Frontiers, Springer, vol. 23(3), pages 723-751, June.
    6. Colin Jerolmack & Alexandra K. Murphy, 2019. "The Ethical Dilemmas and Social Scientific Trade-offs of Masking in Ethnography," Sociological Methods & Research, , vol. 48(4), pages 801-827, November.
    7. Valeriy Makarov & Albert Bakhtizin, 2014. "The Estimation Of The Regions’ Efficiency Of The Russian Federation Including The Intellectual Capital, The Characteristics Of Readiness For Innovation, Level Of Well-Being, And Quality Of Life," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(4), pages 9-30.
    8. Zhao, Jing & Knoop, Victor L. & Wang, Meng, 2020. "Two-dimensional vehicular movement modelling at intersections based on optimal control," Transportation Research Part B: Methodological, Elsevier, vol. 138(C), pages 1-22.
    9. Kristine Edgar Danielyan & Samvel Grigoriy Chailyan, 2019. "Delineation of Effectors Impact on The Human Brain Derived Phosphoribosylpyrophosphate Synthetase-1 Activity," Biomedical Journal of Scientific & Technical Research, Biomedical Research Network+, LLC, vol. 24(1), pages 17918-17926, December.
    10. Chuan Wang & Yupeng Liu & Wen Hou & Chao Yu & Guorong Wang & Yuyan Zheng, 2021. "Reliability and availability modeling of Subsea Autonomous High Integrity Pressure Protection System with partial stroke test by Dynamic Bayesian," Journal of Risk and Reliability, , vol. 235(2), pages 268-281, April.
    11. Mohammad AL-Zoubi, 2018. "The Role of Technology, Organization, and Environment Factors in Enterprise Resource Planning Implementation Success in Jordan," International Business Research, Canadian Center of Science and Education, vol. 11(8), pages 48-65, August.
    12. Damgaard, Mette Trier & Nielsen, Helena Skyt, 2018. "Nudging in education," Economics of Education Review, Elsevier, vol. 64(C), pages 313-342.
    13. Nicole D. Sintov & P. Wesley Schultz, 2017. "Adjustable Green Defaults Can Help Make Smart Homes More Sustainable," Sustainability, MDPI, vol. 9(4), pages 1-12, April.
    14. Hwang, ShinYoung & Kim Seongcheol, 2017. "What triggers the use of mIM service provider’s sequel O2O service extensions?," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168494, International Telecommunications Society (ITS).
    15. Sana Sadiq & Khadija Anasse & Najib Slimani, 2022. "The impact of mobile phones on high school students: connecting the research dots," Technium Social Sciences Journal, Technium Science, vol. 30(1), pages 252-270, April.
    16. Maude Hasbi & Antoine Dubus, 2019. "Determinants of Mobile Broadband Use in Developing Economies: Evidence from Sub-Saharan Africa," Working Papers hal-02264651, HAL.
    17. Jascha-Alexander Koch & Michael Siering, 2019. "The recipe of successful crowdfunding campaigns," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 661-679, December.
    18. Martins, José & Costa, Catarina & Oliveira, Tiago & Gonçalves, Ramiro & Branco, Frederico, 2019. "How smartphone advertising influences consumers' purchase intention," Journal of Business Research, Elsevier, vol. 94(C), pages 378-387.
    19. Retina Rimal & Chris Papadopoulos, 2016. "The mental health of sexually trafficked female survivors in Nepal," International Journal of Social Psychiatry, , vol. 62(5), pages 487-495, August.
    20. Wu, Bing & Yip, Tsz Leung & Yan, Xinping & Guedes Soares, C., 2022. "Review of techniques and challenges of human and organizational factors analysis in maritime transportation," Reliability Engineering and System Safety, Elsevier, vol. 219(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jscscx:v:11:y:2022:i:5:p:187-:d:800893. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.