IDEAS home Printed from https://ideas.repec.org/a/gam/jlands/v10y2021i6p568-d563971.html
   My bibliography  Save this article

Impact of Sustainable Cultural Contact, Natural Atmospherics, and Risk Perception on Rural Destination Involvement and Traveler Behavior in Inner Mongolia

Author

Listed:
  • Heesup Han

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Che Chen

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Antonio Ariza-Montes

    (Social Matters Research Group, Universidad Loyola Andalucía, 14004 Córdoba, Spain)

  • Felipe Hernández-Perlines

    (Department of Business Administration, University of Castilla-La Mancha, 45071 Toledo, Spain)

  • Luis Araya-Castillo

    (Facultad de Economía y Negocios, Universidad Andrés Bello, Santiago de Chile 7591538, Chile)

  • Jongsik Yu

    (College of Business Division of Tourism and Hotel Management, Cheongju University, 298 Daesung-ro, Cheongwon-gu, Cheongju-si 28503, Korea)

Abstract

Rural tourism is emerging in the tourism industry; however, little is known about traveler behaviors at rural destinations. This study explored the role of cultural contact, natural atmospherics, and risk perception in generating destination involvement and approach behaviors for rural tourism in Inner Mongolia. A quantitative data analysis was used to obtain the research objective. Our findings showed that cultural contact and natural atmospherics significantly increased traveler destination involvement and their approach behaviors. Cultural contact included a stronger impact on destination involvement than natural atmospherics. In contrast, natural atmospherics contained a stronger influence on approach behaviors than cultural contact. In addition, rural traveler risk perception moderated the magnitude of the effect of cultural contact on approach behaviors. Overall, the proposed theoretical framework encompassed a sufficient level of anticipation power for involvement and approach behaviors. Our findings can be helpful for inventing rural tourism development strategies in Inner Mongolia.

Suggested Citation

  • Heesup Han & Che Chen & Antonio Ariza-Montes & Felipe Hernández-Perlines & Luis Araya-Castillo & Jongsik Yu, 2021. "Impact of Sustainable Cultural Contact, Natural Atmospherics, and Risk Perception on Rural Destination Involvement and Traveler Behavior in Inner Mongolia," Land, MDPI, vol. 10(6), pages 1-13, May.
    • Handle: RePEc:gam:jlands:v:10:y:2021:i:6:p:568-:d:563971
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2073-445X/10/6/568/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2073-445X/10/6/568/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Tseng, Shun-Yao & Wang, Ching-Nan, 2016. "Perceived risk influence on dual-route information adoption processes on travel websites," Journal of Business Research, Elsevier, vol. 69(6), pages 2289-2296.
    2. Quintal, Vanessa Ann & Lee, Julie Anne & Soutar, Geoffrey N., 2010. "Risk, uncertainty and the theory of planned behavior: A tourism example," Tourism Management, Elsevier, vol. 31(6), pages 797-805.
    3. Jongsik Yu & Antonio Ariza-Montes & Gabriele Giorgi & Aejoo Lee & Heesup Han, 2020. "Sustainable Relationship Development between Hotel Company and Its Employees: Linking Job Embeddedness, Job Satisfaction, Self-Efficacy, Job Performance, Work Engagement, and Turnover," Sustainability, MDPI, vol. 12(17), pages 1-15, September.
    4. Han, Heesup & Yu, Jongsik & Kim, Wansoo, 2019. "An electric airplane: Assessing the effect of travelers' perceived risk, attitude, and new product knowledge," Journal of Air Transport Management, Elsevier, vol. 78(C), pages 33-42.
    5. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    6. Tsu-Ming Yeh & Shun-Hsing Chen & Tsen-Fei Chen, 2019. "The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan," Sustainability, MDPI, vol. 11(4), pages 1-12, February.
    7. Taheri, Babak & Jafari, Aliakbar & O'Gorman, Kevin, 2014. "Keeping your audience: Presenting a visitor engagement scale," Tourism Management, Elsevier, vol. 42(C), pages 321-329.
    8. Bagozzi, Richard P. & Yi, Youjae & Nassen, Kent D., 1998. "Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 393-421, November.
    9. Michał Roman & Monika Roman & Piotr Prus & Małgorzata Szczepanek, 2020. "Tourism Competitiveness of Rural Areas: Evidence from a Region in Poland," Agriculture, MDPI, vol. 10(11), pages 1-19, November.
    10. Hoon-Ku Sul & Xiaoting Chi & Heesup Han, 2020. "Measurement Development for Tourism Destination Business Environment and Competitive Advantages," Sustainability, MDPI, vol. 12(20), pages 1-20, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mónica de Castro-Pardo & João C. Azevedo & Pascual Fernández, 2021. "Ecosystem Services, Sustainable Rural Development and Protected Areas," Land, MDPI, vol. 10(10), pages 1-3, September.
    2. JunHui Wang & Yunseon Choe & HakJun Song, 2021. "Korean Domestic Tourists’ Decision-Making Process under Threat of COVID-19," IJERPH, MDPI, vol. 18(20), pages 1-17, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tsung-Yu Chou & Peng-Yeh Lee, 2023. "Predicting Athlete Intentions for Using Sports Complexes in the Post-Pandemic Era," IJERPH, MDPI, vol. 20(6), pages 1-17, March.
    2. Bo-Kyeong Kim & Kyoung-Ok Kim, 2020. "Relationship between Viewing Motivation, Presence, Viewing Satisfaction, and Attitude toward Tourism Destinations Based on TV Travel Reality Variety Programs," Sustainability, MDPI, vol. 12(11), pages 1-13, June.
    3. Qiong Dang, 2022. "Research on the Impact of Media Credibility on Risk Perception of COVID-19 and the Sustainable Travel Intention of Chinese Residents Based on an Extended TPB Model in the Post-Pandemic Context," Sustainability, MDPI, vol. 14(14), pages 1-16, July.
    4. Tibert Verhagen & Daniel Bloemers, 2018. "Exploring the cognitive and affective bases of online purchase intentions: a hierarchical test across product types," Electronic Commerce Research, Springer, vol. 18(3), pages 537-561, September.
    5. Jennifer Heiny & Icek Ajzen & Ingrid-Ute Leonhäuser & Peter Schmidt, 2019. "Intentions to Enhance Tourism in Private Households: Explanation and Mediated Effects of Entrepreneurial Experience," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 5(2), pages 128-148, July.
    6. Peng Shi & Frank Vanclay & Jin Yu, 2022. "Post-Resettlement Support Policies, Psychological Factors, and Farmers’ Homestead Exit Intention and Behavior," Land, MDPI, vol. 11(2), pages 1-22, February.
    7. Rahman Ummeh Habiba Faria Benteh & Zafar Muhammad Khubaib, 2020. "Factors Influencing Uber Adoption In Bangladesh And Pakistan," Open Economics, De Gruyter, vol. 3(1), pages 86-97, January.
    8. Eugene Song & Jae-Eun Lee & Seola Kwon, 2021. "Effect of Public Empathy with Infection-Control Guidelines on Infection-Prevention Attitudes and Behaviors: Based on the Case of COVID-19," IJERPH, MDPI, vol. 18(24), pages 1-18, December.
    9. Jun Hwan Kim & Hyun Cheol Lee, 2019. "Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 11(11), pages 1-19, June.
    10. Jenni Soo-Hee Lee & Jinsoo Hwang, 2022. "The Determinants of Visit Intention for Chinese Residents in the Michigan, United States: An Empirical Analysis Performed Through PLS-SEM," SAGE Open, , vol. 12(3), pages 21582440221, August.
    11. Dongming Wu & Liukai Yu & Qianqian Zhang & Yangyang Jiao & Yuhe Wu, 2021. "Materialism, Ecological Consciousness and Purchasing Intention of Electric Vehicles: An Empirical Analysis among Chinese Consumers," Sustainability, MDPI, vol. 13(5), pages 1-19, March.
    12. Salman Majeed & Changbao Lu & Mahwash Majeed & Muahmmad Naeem Shahid, 2018. "Health Resorts and Multi-Textured Perceptions of International Health Tourists," Sustainability, MDPI, vol. 10(4), pages 1-26, April.
    13. Han, Heesup & Yu, Jongsik & Kim, Wansoo, 2019. "An electric airplane: Assessing the effect of travelers' perceived risk, attitude, and new product knowledge," Journal of Air Transport Management, Elsevier, vol. 78(C), pages 33-42.
    14. Heesup Han & Xiaoting Chi & Chang-Sik Kim & Hyungseo Bobby Ryu, 2020. "Activators of Airline Customers’ Sense of Moral Obligation to Engage in Pro-Social Behaviors: Impact of CSR in the Korean Marketplace," Sustainability, MDPI, vol. 12(10), pages 1-17, May.
    15. Lin, Li-Pin (Lynn) & Yu, Chia-Yuan & Chang, Fu-Chen, 2018. "Determinants of CSER practices for reducing greenhouse gas emissions: From the perspectives of administrative managers in tour operators," Tourism Management, Elsevier, vol. 64(C), pages 1-12.
    16. Devika Rani Sharma & Smitha Girija & Pratima Merugu, 2022. "Mediating Role of Perceived Health Risk on Customer Experience and Customer Satisfaction: Evidence from the Airline Industry in India During COVID-19," International Journal of Global Business and Competitiveness, Springer, vol. 17(1), pages 31-45, December.
    17. Daxini, Amar & Ryan, Mary & O’Donoghue, Cathal & Barnes, Andrew P., 2019. "Understanding farmers’ intentions to follow a nutrient management plan using the theory of planned behaviour," Land Use Policy, Elsevier, vol. 85(C), pages 428-437.
    18. Ying Teng & Zhenzhong Ma & Lei Jing, 2021. "Explore the World Responsibly: The Antecedents of Ethical Tourism Behaviors in China," Sustainability, MDPI, vol. 13(9), pages 1-17, April.
    19. Wang, Jie & Ritchie, Brent W., 2012. "Understanding accommodation managers’ crisis planning intention: An application of the theory of planned behaviour," Tourism Management, Elsevier, vol. 33(5), pages 1057-1067.
    20. Quintal, Vanessa Ann & Thomas, Ben & Phau, Ian, 2015. "Incorporating the winescape into the theory of planned behaviour: Examining ‘new world’ wineries," Tourism Management, Elsevier, vol. 46(C), pages 596-609.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jlands:v:10:y:2021:i:6:p:568-:d:563971. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.