IDEAS home Printed from https://ideas.repec.org/a/gam/jlands/v10y2021i11p1133-d664094.html
   My bibliography  Save this article

The Perceived Value and Future Behavioral Intentions in Ecotourism: A Study in the Mediterranean Natural Parks from Spain

Author

Listed:
  • Mauricio Carvache-Franco

    (Facultad de Turismo y Hotelería, Universidad Espíritu Santo, Samborondón 092301, Ecuador)

  • Conrado Carrascosa-López

    (Departamento de Organización de Empresas, Universitat Politècnica de València, 46022 Valencia, Spain)

  • Wilmer Carvache-Franco

    (Facultad de Ciencias Sociales y Humanísticas, Escuela Superior Politécnica del Litoral, ESPOL, Guayaquil 09015863, Ecuador)

Abstract

Ecotourism is becoming increasingly important in natural parks because it raises the value of the environment for the visitor. The present study aimed to (i) establish the factors of the perceived value in ecotourism and (ii) analyze the predictive relationships of the dimensions of the perceived value with the satisfaction and loyalty of ecotourists. The study was carried out in the Albufera Natural Park and the Serranía de Cuenca Natural Park, two protected areas in the Mediterranean area of Spain. The sample collected in situ consisted of 349 valid questionnaires. An exploratory factor analysis (EFA), a confirmatory factor analysis (CFA), and multiple regression techniques were performed for data analysis. The results established three dimensions in the perceived value: functional and emotional, economic, and social, being the “functional and emotional” value the most significant predictor of satisfaction and loyalty of ecotourists. The findings will allow institutions to have a management guide for protected areas.

Suggested Citation

  • Mauricio Carvache-Franco & Conrado Carrascosa-López & Wilmer Carvache-Franco, 2021. "The Perceived Value and Future Behavioral Intentions in Ecotourism: A Study in the Mediterranean Natural Parks from Spain," Land, MDPI, vol. 10(11), pages 1-15, October.
    • Handle: RePEc:gam:jlands:v:10:y:2021:i:11:p:1133-:d:664094
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2073-445X/10/11/1133/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2073-445X/10/11/1133/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Osman, Taher & Shaw, David & Kenawy, Emad, 2018. "Examining the extent to which stakeholder collaboration during ecotourism planning processes could be applied within an Egyptian context," Land Use Policy, Elsevier, vol. 78(C), pages 126-137.
    2. Reimer, J.K. (Kila) & Walter, Pierre, 2013. "How do you know it when you see it? Community-based ecotourism in the Cardamom Mountains of southwestern Cambodia," Tourism Management, Elsevier, vol. 34(C), pages 122-132.
    3. Kim, Hyelin & Woo, Eunju & Uysal, Muzaffer, 2015. "Tourism experience and quality of life among elderly tourists," Tourism Management, Elsevier, vol. 46(C), pages 465-476.
    4. Chen, Ching-Fu & Chen, Fu-Shian, 2010. "Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists," Tourism Management, Elsevier, vol. 31(1), pages 29-35.
    5. Chung, Younshik & Song, Taijin & Park, Jungsik, 2012. "Freeway booking policy: Public discourse and acceptability analysis," Transport Policy, Elsevier, vol. 24(C), pages 223-231.
    6. Hultman, Magnus & Skarmeas, Dionysis & Oghazi, Pejvak & Beheshti, Hooshang M., 2015. "Achieving tourist loyalty through destination personality, satisfaction, and identification," Journal of Business Research, Elsevier, vol. 68(11), pages 2227-2231.
    7. Van Acker, Veronique & Witlox, Frank, 2010. "Car ownership as a mediating variable in car travel behaviour research using a structural equation modelling approach to identify its dual relationship," Journal of Transport Geography, Elsevier, vol. 18(1), pages 65-74.
    8. Jamal, Ahmad & Sharifuddin, Juwaidah, 2015. "Perceived value and perceived usefulness of halal labeling: The role of religion and culture," Journal of Business Research, Elsevier, vol. 68(5), pages 933-941.
    9. Sánchez-Fernández, Raquel & Iniesta-Bonillo, M. à ngeles, 2009. "Efficiency and quality as economic dimensions of perceived value: Conceptualization, measurement, and effect on satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 16(6), pages 425-433.
    10. Eid, Riyad & El-Gohary, Hatem, 2015. "The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction," Tourism Management, Elsevier, vol. 46(C), pages 477-488.
    11. Delbosc, Alexa & Currie, Graham, 2012. "Modelling the causes and impacts of personal safety perceptions on public transport ridership," Transport Policy, Elsevier, vol. 24(C), pages 302-309.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Conrado Carrascosa-López & Mauricio Carvache-Franco & Wilmer Carvache-Franco, 2021. "Perceived Value and Its Predictive Relationship with Satisfaction and Loyalty in Ecotourism: A Study in the Posets-Maladeta Natural Park in Spain," Sustainability, MDPI, vol. 13(14), pages 1-16, July.
    2. Jomnonkwao, Sajjakaj & Ratanavaraha, Vatanavongs, 2016. "Measurement modelling of the perceived service quality of a sightseeing bus service: An application of hierarchical confirmatory factor analysis," Transport Policy, Elsevier, vol. 45(C), pages 240-252.
    3. Mauricio Carvache-Franco & Conrado Carrascosa-López & Wilmer Carvache-Franco, 2022. "Market Segmentation by Motivations in Ecotourism: Application in the Posets-Maladeta Natural Park, Spain," Sustainability, MDPI, vol. 14(9), pages 1-18, April.
    4. Luis Doña-Toledo & Teodoro Luque-Martínez & Salvador Barrio-García, 2017. "Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 535-565, December.
    5. Ratanavaraha, Vatanavongs & Jomnonkwao, Sajjakaj & Khampirat, Buratin & Watthanaklang, Duangdao & Iamtrakul, Pawinee, 2016. "The complex relationship between school policy, service quality, satisfaction, and loyalty for educational tour bus services: A multilevel modeling approach," Transport Policy, Elsevier, vol. 45(C), pages 116-126.
    6. Xijing Cui & Gyehee Lee & Seung Jea Lee & Taegoo Terry Kim, 2019. "Structural Relationships among Antecedents to Perceived Value of Ecotourism for Sichuan Giant Pandas in China," Sustainability, MDPI, vol. 11(1), pages 1-17, January.
    7. El-Adly, Mohammed Ismail, 2019. "Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 322-332.
    8. Watthanaklang, Duangdao & Ratanavaraha, Vatanavongs & Chatpattananan, Vuttichai & Jomnonkwao, Sajjakaj, 2016. "Measuring the motivation to ride bicycles for tourism through a comparison of tourist attractions," Transport Policy, Elsevier, vol. 52(C), pages 153-163.
    9. Mauricio Carvache-Franco & Ana Gabriela Víquez-Paniagua & Wilmer Carvache-Franco & Allan Pérez-Orozco & Orly Carvache-Franco, 2022. "Perceived Value in Sustainable Coastal and Marine Destinations: A Study of Jacó in Costa Rica," Sustainability, MDPI, vol. 14(14), pages 1-14, July.
    10. Ilisa Fajriyati & Adi Zakaria Afiff & Gita Gayatri & Sri Rahayu Hijrah Hati, 2022. "Attributes Influencing Overall Tourist Satisfaction and Its Consequences for Muslim-Majority Destination," SAGE Open, , vol. 12(1), pages 21582440211, January.
    11. Wenkun Zhang & Yanan Wang & Tao Zhang, 2021. "Can “Live Streaming†Really Drive Visitors to the Destination? From the Aspect of “Social Presenceâ€," SAGE Open, , vol. 11(1), pages 21582440211, March.
    12. Lujun Su & Yinghua Huang, 2018. "How does Perceived Destination Social Responsibility Impact Revisit Intentions: The Mediating Roles of Destination Preference and Relationship Quality," Sustainability, MDPI, vol. 11(1), pages 1-22, December.
    13. Bang Nguyen-Viet & Si Van Nguyen, 2023. "Authentic Experience, Place Attachment, and Behavioral Intention: Vietnamese Religious Tourism," SAGE Open, , vol. 13(4), pages 21582440231, December.
    14. M. Joseph Sirgy & Muzaffer Uysal & Stefan Kruger, 2017. "Towards a Benefits Theory of Leisure Well-Being," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 12(1), pages 205-228, March.
    15. Dan Yao & Ke Zhang & Lin Wang & Rob Law & Mu Zhang, 2020. "From Religious Belief to Intangible Cultural Heritage Tourism: A Case Study of Mazu Belief," Sustainability, MDPI, vol. 12(10), pages 1-15, May.
    16. Dina Lončarić & Marina Perišić Prodan & Lidija Bagarić, 2018. "The Relationship Between Tourism Experience Co-Creation, Life Satisfaction and Behavioural Intentions," Central European Business Review, Prague University of Economics and Business, vol. 2018(4), pages 1-14.
    17. Van Acker, Véronique & Mulley, Corinne & Ho, Loan, 2019. "Impact of childhood experiences on public transport travel behaviour," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 783-798.
    18. Mohamed Battour & Nur Aulia Noviyani & Ririn Tri Ratnasari & Mohamed Aboelmaged & Riyad Eid, 2022. "The Impact of HDA, Experience Quality, and Satisfaction on Behavioral Intention: Empirical Evidence from West Sumatra Province, Indonesia," Sustainability, MDPI, vol. 14(8), pages 1-19, April.
    19. Sardana, Deepak & Cavusgil, Erin & Gupta, Narain, 2021. "The growing popularity of spiritual brands: What drives purchase intent?," International Business Review, Elsevier, vol. 30(4).
    20. Liu, Chih-Hsing Sam & Chou, Sheng-Fang & Lin, Jun-You, 2021. "Implementation and evaluation of tourism industry: Evidentiary case study of night market development in Taiwan," Evaluation and Program Planning, Elsevier, vol. 89(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jlands:v:10:y:2021:i:11:p:1133-:d:664094. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.