IDEAS home Printed from https://ideas.repec.org/a/gam/jijfss/v13y2025i2p87-d1659131.html
   My bibliography  Save this article

From Tweets to Trades: A Bibliometric and Systematic Review of Social Media’s Influence on Cryptocurrency

Author

Listed:
  • Sheela Sundarasen

    (Department of Accounting, Prince Sultan University, P.O. Box No. 66833, Rafha Street, Riyadh 11586, Saudi Arabia)

  • Farida Saleem

    (Management Department, Prince Sultan University, P.O. Box No. 66833, Rafha Street, Riyadh 11586, Saudi Arabia)

Abstract

The rise of social media has significantly influenced the cryptocurrency market, driving volatility through sentiment-driven trading. This study employs a bibliometric and content analysis approach to examine how social media, particularly Twitter, impacts cryptocurrency price movements. Using the bibliometric analysis, 151 peer-reviewed articles published between 2018 and 2024 were analyzed to identify key research trends, themes, and potential future research. This study finds that social media sentiment plays a crucial role in cryptocurrency price forecasting, with machine learning and natural language processing (NLP) techniques enhancing prediction accuracy. Thematic analysis reveals four primary areas of focus: sentiment analysis and market prediction, machine learning-driven algorithmic trading, blockchain investment risks, and influencer-driven market behavior. This study contributes to the field by consolidating existing social media sentiment and cryptocurrency valuation knowledge, offering insights to investors, regulators, and academics. It highlights the need for future research to integrate multi-platform sentiment analysis, regulatory considerations, and behavioral finance perspectives. These insights are vital for understanding the evolving landscape of digital asset markets and their susceptibility to sentiment-driven speculation.

Suggested Citation

  • Sheela Sundarasen & Farida Saleem, 2025. "From Tweets to Trades: A Bibliometric and Systematic Review of Social Media’s Influence on Cryptocurrency," IJFS, MDPI, vol. 13(2), pages 1-18, May.
    • Handle: RePEc:gam:jijfss:v:13:y:2025:i:2:p:87-:d:1659131
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2227-7072/13/2/87/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2227-7072/13/2/87/
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijfss:v:13:y:2025:i:2:p:87-:d:1659131. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.