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From Tweets to Trades: A Bibliometric and Systematic Review of Social Media’s Influence on Cryptocurrency

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  • Sheela Sundarasen

    (Department of Accounting, Prince Sultan University, P.O. Box No. 66833, Rafha Street, Riyadh 11586, Saudi Arabia)

  • Farida Saleem

    (Management Department, Prince Sultan University, P.O. Box No. 66833, Rafha Street, Riyadh 11586, Saudi Arabia)

Abstract

The rise of social media has significantly influenced the cryptocurrency market, driving volatility through sentiment-driven trading. This study employs a bibliometric and content analysis approach to examine how social media, particularly Twitter, impacts cryptocurrency price movements. Using the bibliometric analysis, 151 peer-reviewed articles published between 2018 and 2024 were analyzed to identify key research trends, themes, and potential future research. This study finds that social media sentiment plays a crucial role in cryptocurrency price forecasting, with machine learning and natural language processing (NLP) techniques enhancing prediction accuracy. Thematic analysis reveals four primary areas of focus: sentiment analysis and market prediction, machine learning-driven algorithmic trading, blockchain investment risks, and influencer-driven market behavior. This study contributes to the field by consolidating existing social media sentiment and cryptocurrency valuation knowledge, offering insights to investors, regulators, and academics. It highlights the need for future research to integrate multi-platform sentiment analysis, regulatory considerations, and behavioral finance perspectives. These insights are vital for understanding the evolving landscape of digital asset markets and their susceptibility to sentiment-driven speculation.

Suggested Citation

  • Sheela Sundarasen & Farida Saleem, 2025. "From Tweets to Trades: A Bibliometric and Systematic Review of Social Media’s Influence on Cryptocurrency," IJFS, MDPI, vol. 13(2), pages 1-18, May.
    • Handle: RePEc:gam:jijfss:v:13:y:2025:i:2:p:87-:d:1659131
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    References listed on IDEAS

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