IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v17y2020i6p1814-d331070.html
   My bibliography  Save this article

Committed to Health: Key Factors to Improve Users’ Online Engagement through Facebook

Author

Listed:
  • Juana Alonso-Cañadas

    (Mediterranean Research Center of Economy and Sustainable Development (CIMEDES), Department of Economics and Business, University of Almeria, Crta Sacramento s/n, La Cañada de San Urbano, 04120 Almería, Spain)

  • Federico Galán-Valdivieso

    (Mediterranean Research Center of Economy and Sustainable Development (CIMEDES), Department of Economics and Business, University of Almeria, Crta Sacramento s/n, La Cañada de San Urbano, 04120 Almería, Spain)

  • Laura Saraite-Sariene

    (Mediterranean Research Center of Economy and Sustainable Development (CIMEDES), Department of Economics and Business, University of Almeria, Crta Sacramento s/n, La Cañada de San Urbano, 04120 Almería, Spain)

  • Carmen Caba-Pérez

    (Mediterranean Research Center of Economy and Sustainable Development (CIMEDES), Department of Economics and Business, University of Almeria, Crta Sacramento s/n, La Cañada de San Urbano, 04120 Almería, Spain)

Abstract

Health organizations, continuously exposed to public scrutiny due to the social relevance of the services provided, have adopted social media to disseminate information about health but also about themselves, and thus, reducing uncertainty and improving communication. In this context, users’ participation in social media has become one of the main indicators of their effectiveness, highlighting the importance of analyzing which factors enhance online engagement. This research extends the number of variables identified in prior studies and analyzes 19,817 Facebook posts from 126 health organizations. Using multivariate linear regression, explanatory results show that economic and organizational attributes, and factors related to the social media posts, both contribute significantly to explain the engagement reached in social media by those organizations. According to our findings, health organizations are not taking enough advantage of social media to engage with their current and potential users. The dissemination of relevant information using visually attractive formats could help draw the attention of consumers, both to reach a higher commitment with the organization and to create value for society.

Suggested Citation

  • Juana Alonso-Cañadas & Federico Galán-Valdivieso & Laura Saraite-Sariene & Carmen Caba-Pérez, 2020. "Committed to Health: Key Factors to Improve Users’ Online Engagement through Facebook," IJERPH, MDPI, vol. 17(6), pages 1-22, March.
  • Handle: RePEc:gam:jijerp:v:17:y:2020:i:6:p:1814-:d:331070
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/17/6/1814/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/1660-4601/17/6/1814/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Richard L. Daft & Robert H. Lengel, 1986. "Organizational Information Requirements, Media Richness and Structural Design," Management Science, INFORMS, vol. 32(5), pages 554-571, May.
    2. Liu, Jin-Hu & Wang, Jun & Shao, Junming & Zhou, Tao, 2016. "Online social activity reflects economic status," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 457(C), pages 581-589.
    3. Carlos Serrano-Cinca & Mar Rueda-Tomás & Pilar Portillo-Tarragona, 2009. "Factors Influencing E-Disclosure in Local Public Administrations," Environment and Planning C, , vol. 27(2), pages 355-378, April.
    4. Marialuisa Saviano & Clara Bassano & Paolo Piciocchi & Primiano Di Nauta & Mattia Lettieri, 2018. "Monitoring Viability and Sustainability in Healthcare Organizations," Sustainability, MDPI, vol. 10(10), pages 1-23, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xu, Xiao-Yu & Jia, Qing-Dan & Tayyab, Syed Muhammad Usman, 2024. "Exploring the stimulating role of augmented reality features in E-commerce: A three-staged hybrid approach," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    2. Windsperger, Josef, 2001. "The fee structure in franchising: a property rights view," Economics Letters, Elsevier, vol. 73(2), pages 219-226, November.
    3. Yang, Jialiang & Li, Yaokuang & Calic, Goran & Shevchenko, Anton, 2020. "How multimedia shape crowdfunding outcomes: The overshadowing effect of images and videos on text in campaign information," Journal of Business Research, Elsevier, vol. 117(C), pages 6-18.
    4. Mahan, Joseph E. & Seo, Won Jae & Jordan, Jeremy S. & Funk, Daniel, 2015. "Exploring the impact of social networking sites on running involvement, running behavior, and social life satisfaction," Sport Management Review, Elsevier, vol. 18(2), pages 182-192.
    5. Chris Kimble & José Braga Vasconcelos & Álvaro Rocha, 2016. "Competence management in knowledge intensive organizations using consensual knowledge and ontologies," Information Systems Frontiers, Springer, vol. 18(6), pages 1119-1130, December.
    6. van Riel, A.C.R. & Lievens, A., 2003. "New service development in high tech sectors: a decision making perspective," Research Memorandum 013, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    7. Linda Klebe Treviño & Jane Webster & Eric W. Stein, 2000. "Making Connections: Complementary Influences on Communication Media Choices, Attitudes, and Use," Organization Science, INFORMS, vol. 11(2), pages 163-182, April.
    8. Bianco, Federica & Michelino, Francesca, 2010. "The role of content management systems in publishing firms," International Journal of Information Management, Elsevier, vol. 30(2), pages 117-124.
    9. Petra Nieken & Sven Walther, 2024. "Honesty in Virtual Communication," CESifo Working Paper Series 11094, CESifo.
    10. Proserpio, Luigi & Magni, Massimo, 2012. "Teaching without the teacher? Building a learning environment through computer simulations," International Journal of Information Management, Elsevier, vol. 32(2), pages 99-105.
    11. Nitin Walia & Mark Srite & Wendy Huddleston, 2016. "Eyeing the web interface: the influence of price, product, and personal involvement," Electronic Commerce Research, Springer, vol. 16(3), pages 297-333, September.
    12. Lori Rosenkopf & Paul Almeida, 2003. "Overcoming Local Search Through Alliances and Mobility," Management Science, INFORMS, vol. 49(6), pages 751-766, June.
    13. Myriam Karoui & Ali Gürkan & Aurélie Dudézert, 2010. "Virtual Team Collaboration: a review of literature and perspectives," Post-Print hal-00509753, HAL.
    14. de Camargo Fiorini, Paula & Roman Pais Seles, Bruno Michel & Chiappetta Jabbour, Charbel Jose & Barberio Mariano, Enzo & de Sousa Jabbour, Ana Beatriz Lopes, 2018. "Management theory and big data literature: From a review to a research agenda," International Journal of Information Management, Elsevier, vol. 43(C), pages 112-129.
    15. Mäntymäki, Matti & Salo, Jari, 2013. "Purchasing behavior in social virtual worlds: An examination of Habbo Hotel," International Journal of Information Management, Elsevier, vol. 33(2), pages 282-290.
    16. Hall, Matthew, 2010. "Accounting information and managerial work," LSE Research Online Documents on Economics 28539, London School of Economics and Political Science, LSE Library.
    17. Ofir Turel & Catherine E. Connelly, 2012. "Team Spirit: The Influence of Psychological Collectivism on the Usage of E-Collaboration Tools," Group Decision and Negotiation, Springer, vol. 21(5), pages 703-725, September.
    18. Rogerio S. Victer, 2020. "Connectivity knowledge and the degree of structural formalization: a contribution to a contingency theory of organizational capability," Journal of Organization Design, Springer;Organizational Design Community, vol. 9(1), pages 1-22, December.
    19. repec:dau:papers:123456789/3232 is not listed on IDEAS
    20. Alain Cohn & Tobias Gesche & Michel André Maréchal, 2022. "Honesty in the Digital Age," Management Science, INFORMS, vol. 68(2), pages 827-845, February.
    21. Julia L. O. Beckel & Gwenith G. Fisher, 2022. "Telework and Worker Health and Well-Being: A Review and Recommendations for Research and Practice," IJERPH, MDPI, vol. 19(7), pages 1-32, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:17:y:2020:i:6:p:1814-:d:331070. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.