Consumer Attitudes toward Energy Reduction and Changing Energy Consumption Behaviors

This editorial paper tackles the issue of the consumer attitudes toward energy reduction and changing energy consumption behaviors. This topic is of special relevance today as Europe faces an unprecedented energy crisis as a result of diverting from Russian supplies of oil and gas due to the war in Ukraine. For many years now, Europe has relied upon cheap and affordable Russian oil and gas (in fact, the European Green Deal and the strategy for the decarbonization of the economy by 2030 were indirectly based on it), but the transition to the renewable future now appears to be jeopardized. As energy prices are soaring globally, it is not yet clear whether this would have an effect on significantly changing consumer behavior and increasing energy efficiency and security as many consumers are reluctant to change their old habits and are used to having their energy on demand and for any possible occasion. However, changing energy consumption behaviors would be beneficial not only for handling the current energy crisis but also for setting the long-term trends with respect to energy saving, which is crucial for fighting global warming and climate change while sustaining economic growth.