IDEAS home Printed from https://ideas.repec.org/a/gam/jecomi/v10y2022i12p309-d992753.html
   My bibliography  Save this article

Young Employees’ Perceptions about Employability Skills for E-Commerce

Author

Listed:
  • Ildikó Kovács

    (Department of Marketing, Faculty of International Management and Business, Budapest Business School, University of Applied Sciences, 1165 Budapest, Hungary)

  • Éva Réka Keresztes

    (Department of Methodology for Social Studies, Faculty of International Management and Business, Budapest Business School, University of Applied Sciences, 1165 Budapest, Hungary)

Abstract

With the digital transformation of businesses, digital marketing has been a prominent feature of organizations in the 21st century. Changing consumer behavior has also created a need for versatile hard and soft skills for marketing professionals. Inspired by the ongoing disruption to businesses across the world, this research focuses on employability skills in the field of e-commerce. A systematic review of the managerial research literature on digital marketing and e-commerce competencies has revealed a research gap regarding the investigation of the perceived importance of employability skills. The aim of this paper is to find out how important these skills are for future and current employees. The novelty of this study is the comparison between perceptions related to nonworking versus working young employees based on five key skill categories across 30 soft and hard skills. The study is quantitative in nature: a self-administered computer-assisted personal interviewing (CAPI) method is used for data collection. The findings reveal that the examined skills are perceived as important from the employee point of view. In addition to exploring the perceived relevance of the employability skills categories, the study identifies differences among the skills that young workers consider important in terms of their work experience. The research results reveal significant differences by work segments in relation to soft skills, such as teamwork, stress resilience, planning, organization and time management, precision, and attention to detail.

Suggested Citation

  • Ildikó Kovács & Éva Réka Keresztes, 2022. "Young Employees’ Perceptions about Employability Skills for E-Commerce," Economies, MDPI, vol. 10(12), pages 1-28, December.
    • Handle: RePEc:gam:jecomi:v:10:y:2022:i:12:p:309-:d:992753
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2227-7099/10/12/309/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2227-7099/10/12/309/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Heckman, James J. & Kautz, Tim, 2012. "Hard evidence on soft skills," Labour Economics, Elsevier, vol. 19(4), pages 451-464.
    2. Hoeschler, Peter & Balestra, Simone & Backes-Gellner, Uschi, 2018. "The development of non-cognitive skills in adolescence," Economics Letters, Elsevier, vol. 163(C), pages 40-45.
    3. Ana Azevedo & Doris Gomezelj Omerzel & Jane Andrews & Helen Higson & Antonio Caballero & Bernadette Frech, 2012. "Satisfaction with Knowledge and Competencies: A Multi-Country Study of Employers and Business Graduates," American Journal of Economics and Business Administration, Science Publications, vol. 4(1), pages 23-39, January.
    4. Elena Rostislavovna Schislyaeva & Olga Anatolievna Saychenko, 2022. "Labor Market Soft Skills in the Context of Digitalization of the Economy," Social Sciences, MDPI, vol. 11(3), pages 1-15, February.
    5. Andrew Clarke & Mikal Skuterud, 2016. "A comparative analysis of immigrant skills and their utilization in Australia, Canada, and the USA," Journal of Population Economics, Springer;European Society for Population Economics, vol. 29(3), pages 849-882, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Giovanna Patzy Uribe-Linares & Cristian Armando Ríos-Lama & Jorge Alberto Vargas-Merino, 2023. "Is There an Impact of Digital Transformation on Consumer Behaviour? An Empirical Study in the Financial Sector," Economies, MDPI, vol. 11(5), pages 1-16, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Peter Hoeschler & Uschi Backes-Gellner, 2017. "The Relative Importance of Personal Characteristics for the Hiring of Young Workers," Economics of Education Working Paper Series 0142, University of Zurich, Department of Business Administration (IBW), revised Jan 2018.
    2. Marcenaro-Gutierrez, O.D. & Lopez-Agudo, L.A. & Henriques, C.O., 2021. "Are soft skills conditioned by conflicting factors? A multiobjective programming approach to explore the trade-offs," Economic Analysis and Policy, Elsevier, vol. 72(C), pages 18-40.
    3. Jonathan Norris, 2019. "Identify economics: social influence and skill development," Working Papers 1908, University of Strathclyde Business School, Department of Economics.
    4. Uschi Backes-Gellner & Patrick Lehnert, 2021. "The Contribution of Vocational Education and Training to Innovation and Growth," Economics of Education Working Paper Series 0177, University of Zurich, Department of Business Administration (IBW).
    5. Cabane, Charlotte & Hille, Adrian & Lechner, Michael, 2015. "Mozart or Pelé? The effects of teenagers’ participation in music and sports," Economics Working Paper Series 1509, University of St. Gallen, School of Economics and Political Science.
    6. Bertoli, Simone & Dequiedt, Vianney & Zenou, Yves, 2016. "Can selective immigration policies reduce migrants' quality?," Journal of Development Economics, Elsevier, vol. 119(C), pages 100-109.
    7. Hendrik Jürges & Luca Stella & Sameh Hallaq & Alexandra Schwarz, 2022. "Cohort at risk: long-term consequences of conflict for child school achievement," Journal of Population Economics, Springer;European Society for Population Economics, vol. 35(1), pages 1-43, January.
    8. Lechner, Michael & Sari, Nazmi, 2015. "Labor market effects of sports and exercise: Evidence from Canadian panel data," Labour Economics, Elsevier, vol. 35(C), pages 1-15.
    9. Szabó-Morvai, Ágnes & Kiss, Hubert János, 2022. "Különböznek-e a roma és nem roma diákok nem kognitív képességeikben? [Do Roma and non-Roma students differ in their non-cognitive abilities?]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(11), pages 1433-1456.
    10. Ilyess Karouni, 2022. "Thinking out stratification: the concept of subalternity," Review of Evolutionary Political Economy, Springer, vol. 3(3), pages 629-642, October.
    11. Estrellado, Emmanuel & Charoensilp, Pimmada & Yamada, Shoko, 2023. "The effects of game-based soft skills training: A quasi-experiment with Ethiopian garment workers," International Journal of Educational Development, Elsevier, vol. 101(C).
    12. Nataliya Kusa, 2018. "Should intra-familial time transfers be compensated financially?," MAGKS Papers on Economics 201802, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    13. David Deming & Lisa B. Kahn, 2018. "Skill Requirements across Firms and Labor Markets: Evidence from Job Postings for Professionals," Journal of Labor Economics, University of Chicago Press, vol. 36(S1), pages 337-369.
    14. LaFave, Daniel & Thomas, Duncan, 2017. "Extended families and child well-being," Journal of Development Economics, Elsevier, vol. 126(C), pages 52-65.
    15. Fulvia Pennoni & Beata Bal-Domańska, 2022. "NEETs and Youth Unemployment: A Longitudinal Comparison Across European Countries," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 162(2), pages 739-761, July.
    16. Tarun Jain & Abhiroop Mukhopadhyay & Nishith Prakash & Raghav Rakesh, 2022. "Science education and labor market outcomes in a developing economy," Economic Inquiry, Western Economic Association International, vol. 60(2), pages 741-763, April.
    17. Backes-Gellner Uschi & Lehnert Patrick, 2023. "Berufliche Bildung als Innovationstreiber: Ein lange vernachlässigtes Forschungsfeld," Perspektiven der Wirtschaftspolitik, De Gruyter, vol. 24(1), pages 85-97, April.
    18. Stephen Yeaple & Chong Xiang, 2017. "Educational Quality along Multiple Dimensions: A Cross-Country Analysis," 2017 Meeting Papers 510, Society for Economic Dynamics.
    19. Brancatelli,Calogero & Marguerie,Alicia Charlene & Koettl-Brodmann,Stefanie, 2020. "Job Creation and Demand for Skills in Kosovo : What Can We Learn from Job Portal Data?," Policy Research Working Paper Series 9266, The World Bank.
    20. Shubha Chakravarty & Sarah Haddock & Ioana Botea, 2016. "Providing Out-of-School Adolescent Girls with Skills," World Bank Publications - Reports 24571, The World Bank Group.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jecomi:v:10:y:2022:i:12:p:309-:d:992753. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.