IDEAS home Printed from https://ideas.repec.org/a/gam/jagris/v13y2023i8p1599-d1216185.html
   My bibliography  Save this article

Tourists’ Preferences for Traditional Food Products as Indicators of the Market Potential of Underutilised Species in Cambodia

Author

Listed:
  • Vladimir Verner

    (Department of Economics and Development, Faculty of Tropical AgriSciences, Czech University of Life Sciences Prague, Kamycka 129, Suchdol, 165 00 Prague, Czech Republic)

  • Monika Kosova

    (Department of Economics and Development, Faculty of Tropical AgriSciences, Czech University of Life Sciences Prague, Kamycka 129, Suchdol, 165 00 Prague, Czech Republic)

  • Petra Chaloupkova

    (Department of Economics and Development, Faculty of Tropical AgriSciences, Czech University of Life Sciences Prague, Kamycka 129, Suchdol, 165 00 Prague, Czech Republic)

  • Samnang Nguon

    (Graduate School, Royal University of Agriculture, Dangkor District, Phnom Penh 12401, Cambodia)

  • Patrick Van Damme

    (Department of Economics and Development, Faculty of Tropical AgriSciences, Czech University of Life Sciences Prague, Kamycka 129, Suchdol, 165 00 Prague, Czech Republic
    Laboratory of Tropical and Subtropical Agronomy and Ethnobotany, Department of Plants and Crops, Ghent University, Coupure Links 653, geb. A, 9000 Gent, Belgium)

  • Ladislav Kokoska

    (Department of Crop Sciences and Agroforestry, Faculty of Tropical AgriSciences, Czech University of Life Sciences Prague, Kamycka 129, Suchdol, 165 00 Prague, Czech Republic)

Abstract

Understanding tourists’ perceptions and appreciation of traditional food products (TFPs) is crucial for developing effective marketing and development strategies for poor economies with tourism potential, such as Cambodia. Lots of TFPs are derived from underutilised plant species, which are generally undervalued in economic terms. The aim of the study was to analyse tourists’ familiarity with both conventional (i.e., wider known and used) and underutilised Cambodian TFPs. A total of 1271 international tourists were interviewed in the country’s three most visited regions. A pairwise matrix was used to document tourists’ preferences, χ 2 test to determine associations between respondents’ preferences and socio-demographic characteristics, a bivariate probit model to examine factors influencing these attitudes, and an ordered probit model to analyse factors influencing willingness-to-pay for TFPs. A total of 923 respondents (72.6%) were familiar with at least one TFP. Kampot pepper, palm sugar and Rumduol rice were the best-known conventional TFPs, while Maprang , Kramsang and Ma-om were the better-known underutilised TFPs. Willingness-to-buy a TFP increased with prior knowledge of and familiarity with TFPs, education, religion and available budget. Low awareness, a short stay in Cambodia and possible health problems associated with their use were the main barriers to trying a TFP. Greater awareness, better organised distribution, improved packaging and labelling will be needed to increase TFP success among tourists, especially of those defined as underutilised.

Suggested Citation

  • Vladimir Verner & Monika Kosova & Petra Chaloupkova & Samnang Nguon & Patrick Van Damme & Ladislav Kokoska, 2023. "Tourists’ Preferences for Traditional Food Products as Indicators of the Market Potential of Underutilised Species in Cambodia," Agriculture, MDPI, vol. 13(8), pages 1-19, August.
    • Handle: RePEc:gam:jagris:v:13:y:2023:i:8:p:1599-:d:1216185
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2077-0472/13/8/1599/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2077-0472/13/8/1599/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Vladimir Verner & Pavel Novy & Jan Tauchen & Lukas Huml & Julian Wong Soon & Tomas Kudera & Fiti Laupua & Ladislav Kokoska, 2020. "Diversity, Economic Value and Regional Distribution of Plant Food Products at Local Tropical Markets: A Samoa Case Study," Sustainability, MDPI, vol. 12(23), pages 1-15, November.
    2. Hermann, Michael, 2009. "The impact of the European Novel Food Regulation on trade and food innovation based on traditional plant foods from developing countries," Food Policy, Elsevier, vol. 34(6), pages 499-507, December.
    3. Dung Huynh Thi Le & Wen-Chien Lu & Po-Hsien Li, 2020. "Sustainable Processes and Chemical Characterization of Natural Food Additives: Palmyra Palm ( Borassus Flabellifer Linn.) Granulated Sugar," Sustainability, MDPI, vol. 12(7), pages 1-21, March.
    4. Anson T. H. Ma & Alice S. Y. Chow & Lewis T. O. Cheung & Karen M. Y. Lee & Shuwen Liu, 2018. "Impacts of Tourists’ Sociodemographic Characteristics on the Travel Motivation and Satisfaction: The Case of Protected Areas in South China," Sustainability, MDPI, vol. 10(10), pages 1-21, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Parvaneh Sobhani & Hassan Esmaeilzadeh & Seyed Mohammad Moein Sadeghi & Marina Viorela Marcu, 2022. "Estimation of Ecotourism Carrying Capacity for Sustainable Development of Protected Areas in Iran," IJERPH, MDPI, vol. 19(3), pages 1-19, January.
    2. Vladimir Stojanović & Maja Mijatov Ladičorbić & Aleksandra S. Dragin & Marija Cimbaljević & Sanja Obradović & Dragan Dolinaj & Tamara Jovanović & Anđelija Ivkov-Džigurski & Jelena Dunjić & Milena Nede, 2023. "Tourists’ Motivation in Wetland Destinations: Gornje Podunavlje Special Nature Reserve Case Study (Mura-Drava-Danube Transboundary Biosphere Reserve)," Sustainability, MDPI, vol. 15(12), pages 1-21, June.
    3. Feng Xu & Xuejiao Lin & Shuaishuai Li & Wenxia Niu, 2018. "Is Southern Xinjiang Really Unsafe?," Sustainability, MDPI, vol. 10(12), pages 1-21, December.
    4. Ibrahim Rashed AlTaweel & Sulieman Ibraheem Al-Hawary, 2021. "The Mediating Role of Innovation Capability on the Relationship between Strategic Agility and Organizational Performance," Sustainability, MDPI, vol. 13(14), pages 1-14, July.
    5. Carla Zarbà & Gaetano Chinnici & Mario D’Amico, 2020. "Novel Food: The Impact of Innovation on the Paths of the Traditional Food Chain," Sustainability, MDPI, vol. 12(2), pages 1-18, January.
    6. Pamela Lattanzi, 2015. "Botanicals and the Regulatory Framework on Food Supplements in the European Union: a Tricky Relationship," AGRICOLTURA ISTITUZIONI MERCATI, FrancoAngeli Editore, vol. 2015(2-3), pages 111-131.
    7. Po-Hsien Li & Chien-Wen Wang & Wen-Chien Lu & Tuzz-Ying Song & Chiun-C. R. Wang, 2022. "Antioxidant, Anti-Inflammatory Activities, and Neuroprotective Behaviors of Phyllanthus emblica L. Fruit Extracts," Agriculture, MDPI, vol. 12(5), pages 1-12, April.
    8. Margherita Paola Poto & Mathilde D. Morel, 2021. "Suggesting an Extensive Interpretation of the Concept of Novelty That Looks at the Bio-Cultural Dimension of Food," Sustainability, MDPI, vol. 13(9), pages 1-10, April.
    9. Zoo, Hanah & de Vries, Henk J. & Lee, Heejin, 2017. "Interplay of innovation and standardization: Exploring the relevance in developing countries," Technological Forecasting and Social Change, Elsevier, vol. 118(C), pages 334-348.
    10. Mauricio Carvache-Franco & Marival Segarra-Oña & Conrado Carrascosa-López, 2019. "Segmentation by Motivation in Ecotourism: Application to Protected Areas in Guayas, Ecuador," Sustainability, MDPI, vol. 11(1), pages 1-19, January.
    11. Kumar Bhatta & Prakash Gautam & Toshinori Tanaka, 2022. "Travel Motivation during COVID-19: A Case from Nepal," Sustainability, MDPI, vol. 14(12), pages 1-17, June.
    12. Luca Giraldi & Andrea Sestino & Elena Cedrola, 2022. "Emotional Analysis in Designing Tourism Experiences Through Neuromarketing Methods: The Role of Uncontrollable Variables and Atmosphere: A Preliminarily Study," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 14(1), pages 114-114, December.
    13. Becker, Nir & Farja, Yanay & Greenfeld, Asael & Markova-Nenova, Nonka & Wätzold, Frank, 2023. "A blueprint for addressing conflicts between ecotourism and farming from an economic perspective: The case of wintering crane conservation in the Hula Valley in Israel," Ecological Economics, Elsevier, vol. 209(C).
    14. Meinhold, Kathrin & Dumenu, William Kwadwo & Darr, Dietrich, 2022. "Connecting rural non-timber forest product collectors to global markets: The case of baobab (Adansonia digitata L.)," Forest Policy and Economics, Elsevier, vol. 134(C).
    15. Alice S.Y. Chow & Anson T.H. Ma & Gwendolyn K.L. Wong & Theresa W.L. Lam & Lewis T.O. Cheung, 2019. "The Impacts of Place Attachment on Environmentally Responsible Behavioral Intention and Satisfaction of Chinese Nature-Based Tourists," Sustainability, MDPI, vol. 11(20), pages 1-18, October.
    16. Sara Silva & Luís Filipe Silva & António Vieira, 2023. "Protected Areas and Nature-Based Tourism: A 30-Year Bibliometric Review," Sustainability, MDPI, vol. 15(15), pages 1-25, July.
    17. Kyungsik Kim & Yongdi Wang & Jianmin Shi & Wangda Guo & Zixiang Zhou & Zhaoyong Liu, 2023. "Structural Relationship between Ecotourism Motivation, Satisfaction, Place Attachment, and Environmentally Responsible Behavior Intention in Nature-Based Camping," Sustainability, MDPI, vol. 15(11), pages 1-22, May.
    18. Bokary Allaye Kelly & Sidi Sanogo & Sory Ibrahim Sidibé & Paolo Ceci & Elena Castillo-Lorenzo & Tiziana Ulian, 2022. "Survival and growth of Adansonia digitata L. tall bare-roots in farm fields: a case study from Bankass, Mali (West Africa)," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(6), pages 8883-8899, June.
    19. Leanard Otwori Juma & Anikó Khademi-Vidra, 2022. "Nature Interpretation as an Environmental Educational Approach in Visitor Management; The Application Dilemma for Different Target Groups at Masai Mara National Reserve, Kenya," Sustainability, MDPI, vol. 14(5), pages 1-21, March.
    20. Marberg, Angela & van Kranenburg, Hans & Korzilius, Hubert, 2017. "The big bug: The legitimation of the edible insect sector in the Netherlands," Food Policy, Elsevier, vol. 71(C), pages 111-123.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jagris:v:13:y:2023:i:8:p:1599-:d:1216185. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.