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Unlocking a Pathway to Fashion Circularity: Insights into Fashion Rental Consumption and Business Practices

Author

Listed:
  • Chunmin Lang

    (Department of Textiles, Apparel Design, and Merchandising, College of Agriculture, Louisiana State University, Baton Rouge, LA 70803, USA)

  • Sukyung Seo

    (Department of Human Ecology, University of Maryland Eastern Shore, Princess Anne, MD 21853, USA)

  • Sujun Liu

    (Department of Textiles, Apparel Design, and Merchandising, College of Agriculture, Louisiana State University, Baton Rouge, LA 70803, USA)

Abstract

The purpose of this study is to synthesize existing peer-reviewed literature on fashion renting and provide insights into its role within the broader framework of sustainable consumption and business practices within different cultural contexts, while also guiding future research efforts. This review includes only peer-reviewed journal articles and book chapters in English, with the search conducted up to 31 March 2025. A total of 95 academic papers published between 2010 and 2025 were analyzed to explore the evolving landscape of fashion rental consumption and business practices. NVivo 14 was used for the analysis of the collected literature. The findings revealed six key motivating benefits and six significant barriers that influence consumer participation in fashion renting. Additionally, five success factors and four critical challenges were identified as shaping the development of the fashion rental market. This research represents the first attempt to synthesize literature from both the consumer and business perspectives of fashion renting. The findings provide a comprehensive understanding of market dynamics related to fashion rental consumption and business practices, shedding light on the key factors that support the sustainability of fashion rental businesses as well as the challenges they face. Both theoretical and practical implications are discussed, offering valuable guidance for researchers and fashion industry stakeholders.

Suggested Citation

  • Chunmin Lang & Sukyung Seo & Sujun Liu, 2025. "Unlocking a Pathway to Fashion Circularity: Insights into Fashion Rental Consumption and Business Practices," Administrative Sciences, MDPI, vol. 15(8), pages 1-30, July.
    • Handle: RePEc:gam:jadmsc:v:15:y:2025:i:8:p:288-:d:1708753
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    References listed on IDEAS

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    1. Laudien, Sven M. & Manuel Guaita Martínez, José & María Martín Martín, José, 2023. "Business models based on sharing fashion and accessories: Qualitative-empirical insights into a new type of sharing economy business models," Journal of Business Research, Elsevier, vol. 157(C).
    2. Bilal Ahmed & Hatem El-Gohary & Rukaiza Khan & Muhammad Asif Gul & Arif Hussain & Syed Mohsin Ali Shah, 2024. "The Influence of Behavioral and ESG Drivers on Consumer Intentions for Online Fashion Renting: A Pathway Toward Sustainable Consumption in China’s Fashion Industry," Sustainability, MDPI, vol. 16(22), pages 1-23, November.
    3. Lee, Stacy H.N. & Chow, Pui-Sze, 2020. "Investigating consumer attitudes and intentions toward online fashion renting retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    4. Yanwen Ruan & Yingjiao Xu & Hanna Lee, 2022. "Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach," Sustainability, MDPI, vol. 14(12), pages 1-16, June.
    5. Ulrich, Isabelle & Cacho-Elizondo, Silvia & Damay, Coralie & Loussaïef, Leïla, 2024. "A practice theory perspective on apparel sharing consumption models exploring new paths of consumption in France and Mexico," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    6. Okkyung Lee & Yejin Lee & Heeran Lee, 2021. "Investigation of Fashion Sharing Platform for Sustainable Economy—Korean and International Fashion Websites before and after COVID-19," Sustainability, MDPI, vol. 13(17), pages 1-18, August.
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