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Investigation of Fashion Sharing Platform for Sustainable Economy—Korean and International Fashion Websites before and after COVID-19

Author

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  • Okkyung Lee

    (Department of Clothing and Textiles, Chungnam National University, 99 Daehak-ro, Daejeon 34134, Korea)

  • Yejin Lee

    (Department of Clothing and Textiles, Chungnam National University, 99 Daehak-ro, Daejeon 34134, Korea)

  • Heeran Lee

    (Department of Material Design Engineering, Kumoh National Institute of Technology, 61 Daehak-ro, Gumi-si 39177, Korea)

Abstract

In this study, we analyzed the changes in South Korean and international fashion sharing websites before and after the COVID-19 pandemic to suggest ways to use fashion sharing services for sustainable fashion. Additionally, we evaluate the usability and accessibility of the site to provide usable data when configuring the fashion sharing service site. Changes in various elements of 21 domestic and foreign fashion sharing websites were analyzed. Five websites were selected and assessed for their usability and accessibility using Likert scales. Results revealed that the sharing price was approximately 30% of the selling price, and international websites offered more diverse brands, items, and sizes than South Korean websites. Regarding usability, “Rent-It” and “Rent the Runway” scored high points, and “Rent the Runway” had a high average value for accessibility. Additionally, despite the given circumstances, only two South Korean and a few international websites seemed to be advertising about hygiene, on topics such as laundry and sterilization. Therefore, in South Korea, focusing on one or two shared items, securing a wide range of brands, items, and sizes, and advertising hygiene is essential. A fashion sharing website focused on effective usability, accessibility, and product hygiene will ensure sustainable fashion sharing remains stable.

Suggested Citation

  • Okkyung Lee & Yejin Lee & Heeran Lee, 2021. "Investigation of Fashion Sharing Platform for Sustainable Economy—Korean and International Fashion Websites before and after COVID-19," Sustainability, MDPI, vol. 13(17), pages 1-18, August.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:17:p:9782-:d:626218
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    References listed on IDEAS

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    1. Solomiia Fedushko & Tomáš Peráček & Yuriy Syerov & Olha Trach, 2021. "Development of Methods for the Strategic Management of Web Projects," Sustainability, MDPI, vol. 13(2), pages 1-18, January.
    2. Hartl, Barbara & Hofmann, Eva & Kirchler, Erich, 2016. "Do we need rules for “what's mine is yours”? Governance in collaborative consumption communities," Journal of Business Research, Elsevier, vol. 69(8), pages 2756-2763.
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    1. Muntaser Mohamed Nuttah & Paolo Roma & Giovanna Lo Nigro & Giovanni Perrone, 2024. "The Short- and Long-Term Impacts of COVID-19 Pandemic on the Sharing Economy: Distinguishing Between “Symptomatic” and “Asymptomatic” Platforms," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 9238-9287, June.
    2. Chunmin Lang & Sukyung Seo & Sujun Liu, 2025. "Unlocking a Pathway to Fashion Circularity: Insights into Fashion Rental Consumption and Business Practices," Administrative Sciences, MDPI, vol. 15(8), pages 1-30, July.
    3. Yanwen Ruan & Yingjiao Xu & Hanna Lee, 2022. "Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach," Sustainability, MDPI, vol. 14(12), pages 1-16, June.
    4. Maria Csutora & Gabor Harangozo & Cecilia Szigeti, 2022. "Sustainable Business Models—Crisis and Rebound Based on Hungarian Research Experience," Resources, MDPI, vol. 11(12), pages 1-13, November.
    5. Jun Xu & Yun Zhou & Lei Jiang & Lei Shen, 2022. "Exploring Sustainable Fashion Consumption Behavior in the Post-Pandemic Era: Changes in the Antecedents of Second-Hand Clothing-Sharing in China," Sustainability, MDPI, vol. 14(15), pages 1-20, August.
    6. Sukyung Seo & Kittichai Watchravesringkan & Uma Swamy & Chunmin Lang, 2023. "Investigating Expectancy Values in Online Apparel Rental during and after the COVID-19 Pandemic: Moderating Effects of Fashion Leadership," Sustainability, MDPI, vol. 15(17), pages 1-17, August.

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