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Methodological Framework as a Decision-Support Tool in Addressing NFTs and Blockchain Projects in the Tourism Industry

Author

Listed:
  • Raffaella Folgieri

    (Department of Philosophy, University of Milan, Via Festa del Perdono 7, 20122 Milano, Italy)

  • Sergej Gričar

    (Faculty of Business and Management Sciences, University of Novo mesto, Na Loko 2, 8000 Novo mesto, Slovenia)

  • Tea Baldigara

    (Faculty of Tourism and Hospitality Management, University of Rijeka, 51410 Opatija, Croatia)

Abstract

Non-fungible tokens (NFTs) are an emerging application of blockchain technology, with the potential to transform various industries, including tourism. Despite conceptual discussions that have highlighted opportunities and challenges associated with using NFTs—such as in digital souvenirs, ticketing systems, loyalty programmes, and conservation initiatives—there is a critical gap in the literature consisting of the lack of a structured methodological framework to empirically evaluate the impact of real-world NFT implementations. This study addresses this gap by proposing a conceptual model and methodological framework designed to assess NFT projects in the tourism sector. The framework integrates diverse data collection methods, advanced analytical techniques (including econometric analysis, natural language processing, and machine learning), and a technological workbench for tracking key performance indicators (KPIs). To demonstrate its applicability, the framework is applied to the Dalmatia NFT project, an exploratory application in cultural tourism. The considered example highlights the potential of NFTs to enhance tourism experiences while addressing challenges such as scalability, sustainability, and user engagement. This study concludes with insights into the framework’s practical implications for stakeholders and outlines future research directions for empirical validation. By bridging the gap between theory and practice, this study aims to provide a robust foundation for effectively integrating NFTs into the tourism industry.

Suggested Citation

  • Raffaella Folgieri & Sergej Gričar & Tea Baldigara, 2025. "Methodological Framework as a Decision-Support Tool in Addressing NFTs and Blockchain Projects in the Tourism Industry," Administrative Sciences, MDPI, vol. 15(6), pages 1-16, June.
    • Handle: RePEc:gam:jadmsc:v:15:y:2025:i:6:p:216-:d:1670680
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    References listed on IDEAS

    as
    1. Sigala, Marianna, 2020. "Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research," Journal of Business Research, Elsevier, vol. 117(C), pages 312-321.
    2. Irem Önder & Ulrich Gunter, 2022. "Blockchain: Is it the future for the tourism and hospitality industry?," Tourism Economics, , vol. 28(2), pages 291-299, March.
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