IDEAS home Printed from https://ideas.repec.org/a/gam/jadmsc/v14y2024i12p312-d1528709.html
   My bibliography  Save this article

Building a Sustainable Future: Challenges, Opportunities, and Innovative Strategies for Destination Branding in Tourism

Author

Listed:
  • Eliyas Ebrahim Aman

    (Alexandre Lamfalussy Faculty of Economics, University of Sopron, Erzsébet u.9, H-9400 Sopron, Hungary)

  • Árpád Ferenc Papp-Váry

    (Alexandre Lamfalussy Faculty of Economics, University of Sopron, Erzsébet u.9, H-9400 Sopron, Hungary
    Faculty of International Management and Business, Budapest Business University (Budapest Gazdasági Egyetem), Buzogány u. 10-12, H-1149 Budapest, Hungary)

  • Deborah Kangai

    (Alexandre Lamfalussy Faculty of Economics, University of Sopron, Erzsébet u.9, H-9400 Sopron, Hungary)

  • Sebastian Ongango Odunga

    (Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences, 40. Guba Sándor Street, H-7400 Kaposvár, Hungary)

Abstract

The current sustainability concerns affect visitors’ behavior and competitiveness of destinations. For these reasons, the destinations need sustainable and innovative branding to address sustainability concerns, stand out in a competitive market, meet changing visitor preferences, and ensure long-term competitiveness in a dynamic global environment. In this regard, identifying and understanding challenges, opportunities, and innovative strategies are critically important. An integrative literature review method was employed using the Scopus database. The study identified major challenges, such as growing environmental concerns, the dynamic advancement of new technologies and artificial intelligence, health and safety concerns, diversity and inclusion, economic and geopolitical uncertainties, local community engagement, and competitive markets. Conversely, responsible tourism, the digital landscape, wellness and health, cultural festivals and events, accessibility and inclusivity, creative industries, and authenticity have been identified as future tourism branding opportunities. Based on the literature insights, the paper provides readers with essential information and advances the field of tourism and hospitality as it identifies challenges, opportunities, and innovative branding strategies in the industry. Furthermore, this work contributes to existing literature and proposes future research agendas.

Suggested Citation

  • Eliyas Ebrahim Aman & Árpád Ferenc Papp-Váry & Deborah Kangai & Sebastian Ongango Odunga, 2024. "Building a Sustainable Future: Challenges, Opportunities, and Innovative Strategies for Destination Branding in Tourism," Administrative Sciences, MDPI, vol. 14(12), pages 1-20, November.
    • Handle: RePEc:gam:jadmsc:v:14:y:2024:i:12:p:312-:d:1528709
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-3387/14/12/312/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2076-3387/14/12/312/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Gómez, Mar & Lopez, Carmen & Molina, Arturo, 2015. "A model of tourism destination brand equity: The case of wine tourism destinations in Spain," Tourism Management, Elsevier, vol. 51(C), pages 210-222.
    2. Dora Agapito & Rosalie Kronenburg & Patrícia Pinto, 2023. "A review on destination social responsibility: towards a research agenda," Current Issues in Tourism, Taylor & Francis Journals, vol. 26(4), pages 554-572, February.
    3. Nimi Markose & Bindu Vazhakkatte Tazhathethil & Babu George, 2022. "Sustainability Initiatives for Green Tourism Development: The Case of Wayanad, India," JRFM, MDPI, vol. 15(2), pages 1-13, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Anish Yousaf & Insha Amin & Anil Gupta, 2017. "Conceptualising tourist based brand-equity pyramid: an application of Keller brand pyramid model to destinations," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 23(1), pages 119-137, May.
    2. Jae-Jang Yang & Rajesh Iyer & Yong-Ki Lee, 2022. "Why Do Local Foodscapes Matter in Building Tourist Trust and Loyalty?," Sustainability, MDPI, vol. 14(4), pages 1-16, February.
    3. Miguel Ángel Montañés-Del Río & Vanessa Rodríguez-Cornejo & Paula Isabel Rodríguez-Castro & Jesús Herrera-Madueño, 2025. "The Implementation of Corporate Social Responsibility Policies in the Tourism Industry and Sustainable Development Goals: A Review of Progress, Challenges, and Opportunities," Sustainability, MDPI, vol. 17(13), pages 1-30, July.
    4. Greinert, Andrzej & Kostecki, Jakub & Vystavna, Yuliya, 2019. "The history of viticultural land use as a determinant of contemporary regional development in Western Poland," Land Use Policy, Elsevier, vol. 85(C), pages 249-258.
    5. Nuria Recuero Virto & Joaquin Aldas Manzano & Francis Blasco López & Jesús García-Madariaga, 2024. "Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi," SAGE Open, , vol. 14(3), pages 21582440241, September.
    6. Jim McFarlane & Bligh Grant & Boyd Blackwell & Stuart Mounter, 2017. "Combining amenity with experience," Tourism Economics, , vol. 23(5), pages 1076-1095, August.
    7. Chi, Hsin-Kuang & Huang, Kuo-Chung & Nguyen, Huan Minh, 2020. "Elements of destination brand equity and destination familiarity regarding travel intention," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    8. Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016. "Destination branding and visitor brand loyalty: Evidence from mature tourism destinations in Greece," MPRA Paper 93897, University Library of Munich, Germany.
    9. Anish Yousaf & Insha Amin, 2017. "Can customer based brand equity help destinations to stay in race? An empirical study of Kashmir valley," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 23(2), pages 251-266, November.
    10. Rojas-Lamorena, Álvaro J. & Del Barrio-García, Salvador & Alcántara-Pilar, Juan Miguel, 2022. "A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling," Journal of Business Research, Elsevier, vol. 139(C), pages 1067-1083.
    11. Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016. "Destination branding and visitor loyalty: Evidence from mature tourism destinations in Greece," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 11(5), pages 102-120.
    12. Ivana Penjišević & Tamara Lukić & Saša Milosavljević & Bojana Jandžiković & Dejan Šabić & Jovan Dragojlović & Aleksandar Valjarević, 2024. "Sustainable Tourism near the City—A Case Study of Stolovi Mountain, Serbia," Sustainability, MDPI, vol. 16(2), pages 1-31, January.
    13. Sorcaru, Iulian Adrian & Muntean, Mihaela-Carmen & Manea, Ludmila-Daniela & Nistor, Rozalia, 2024. "From social norms to pro-environmental behavior: The role of destination social responsibility for families traveling with children," Technological Forecasting and Social Change, Elsevier, vol. 209(C).
    14. Jesús J. Cambra-Fierro & María Fuentes-Blasco & Rocío Huerta-Álvarez & Ana Olavarría, 2021. "Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy," Service Business, Springer;Pan-Pacific Business Association, vol. 15(3), pages 467-491, September.
    15. Sujin Bae & Timothy Hyungsoo Jung & Natasha Moorhouse & Minjeong Suh & Ohbyung Kwon, 2020. "The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective," Sustainability, MDPI, vol. 12(7), pages 1-22, April.
    16. Maria Palazzo & Iza Gigauri & Mirela Clementina Panait & Simona Andreea Apostu & Alfonso Siano, 2022. "Sustainable Tourism Issues in European Countries during the Global Pandemic Crisis," Sustainability, MDPI, vol. 14(7), pages 1-21, March.
    17. Paulina Campos-Andaur & Karen Padilla-Lobo & Nicolás Contreras-Barraza & Guido Salazar-Sepúlveda & Alejandro Vega-Muñoz, 2022. "The Wine Effects in Tourism Studies: Mapping the Research Referents," Sustainability, MDPI, vol. 14(5), pages 1-13, February.
    18. Viorica Guțan & Larisa Șavga & Constanta Laura Zugravu & Diana Bucur & Gheorghe Adrian Zugravu, 2023. "Research on Consumer Perception Regarding Wine Products and Wine Tourism in the Republic of Moldova," Agriculture, MDPI, vol. 13(3), pages 1-16, March.
    19. Tung-Lai Hu & Chuang-Min Chao & Chia-Hung Lin, 2024. "The Role of Social Media Marketing in Green Product Repurchase Intention," Sustainability, MDPI, vol. 16(14), pages 1-23, July.
    20. Hanna Górska-Warsewicz, 2020. "Factors Determining City Brand Equity—A Systematic Literature Review," Sustainability, MDPI, vol. 12(19), pages 1-35, September.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:14:y:2024:i:12:p:312-:d:1528709. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.