IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Social group buying pricing decisions

Listed author(s):
  • Oren Gil-Or


    (PhD student, Faculty of Business and Economics University of Pécs, Hungary)

  • Prof. Gabor Rekettye


    (PhD, Professor of Marketing, University of Pécs Faculty of Business & Economics, Hungary)

Social buying became an extremely popular phenomenon in the last year and this study examined the factors that can lead vendors to be successful using this trend. We’ve found that coupon’s category, coupon’s website and coupon’s prices have an effect on the number of coupons purchased, one of the success criteria of group buying. In the different coupons categories, restaurants and bars were more successful compared to other various products and services (excluding spas, self-care, fashion and food). Between the coupons sites, there are sites (the ones that are global, in this research) that are more successful than others. The 15-30 USD prices category was found to be more successful compared to the higher coupon prices. Coupon discount levels didn’t have an effect on the success of the coupons, mainly as a result of the low range of discount levels. Additional research is recommended in order to better understand the global factors that affect social group buying success in a longer-term view from the vendor perspective.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: no

File URL:
Download Restriction: no

Article provided by Far East Research Centre in its journal Far East Journal of Psychology and Business.

Volume (Year): 6 No 1 Paper 1 January (2012)
Issue (Month): 2 (January)
Pages: 22-29

in new window

Handle: RePEc:fej:articl:v:6a:y:2012:i:2:p:22-29
Contact details of provider: Web page:

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:fej:articl:v:6a:y:2012:i:2:p:22-29. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jim Chau)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.