IDEAS home Printed from
   My bibliography  Save this article

Social group buying pricing decisions


  • Oren Gil-Or

    () (PhD student, Faculty of Business and Economics University of Pécs, Hungary)

  • Prof. Gabor Rekettye

    () (PhD, Professor of Marketing, University of Pécs Faculty of Business & Economics, Hungary)


Social buying became an extremely popular phenomenon in the last year and this study examined the factors that can lead vendors to be successful using this trend. We’ve found that coupon’s category, coupon’s website and coupon’s prices have an effect on the number of coupons purchased, one of the success criteria of group buying. In the different coupons categories, restaurants and bars were more successful compared to other various products and services (excluding spas, self-care, fashion and food). Between the coupons sites, there are sites (the ones that are global, in this research) that are more successful than others. The 15-30 USD prices category was found to be more successful compared to the higher coupon prices. Coupon discount levels didn’t have an effect on the success of the coupons, mainly as a result of the low range of discount levels. Additional research is recommended in order to better understand the global factors that affect social group buying success in a longer-term view from the vendor perspective.

Suggested Citation

  • Oren Gil-Or & Prof. Gabor Rekettye, 2012. "Social group buying pricing decisions," Far East Journal of Psychology and Business, Far East Research Centre, vol. 6(2), pages 22-29, January.
  • Handle: RePEc:fej:articl:v:6a:y:2012:i:2:p:22-29

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    Download Restriction: no

    More about this item


    Pricing Decision; Group Buying; Price; Social Group.;

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:fej:articl:v:6a:y:2012:i:2:p:22-29. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jim Chau). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.