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Products moving along channels, consumers cross channels

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  • Gaetano Aiello

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  • Gaetano Aiello, 2017. "Products moving along channels, consumers cross channels," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(1), pages 7-11.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2017-001001
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    References listed on IDEAS

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    1. Pantano, Eleonora & Viassone, Milena, 2015. "Engaging consumers on new integrated multichannel retail settings: Challenges for retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 25(C), pages 106-114.
    2. Verhoef, Peter C. & Kannan, P.K. & Inman, J. Jeffrey, 2015. "From Multi-Channel Retailing to Omni-Channel Retailing," Journal of Retailing, Elsevier, vol. 91(2), pages 174-181.
    3. Zhang, Jie & Farris, Paul W. & Irvin, John W. & Kushwaha, Tarun & Steenburgh, Thomas J. & Weitz, Barton A., 2010. "Crafting Integrated Multichannel Retailing Strategies," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 168-180.
    4. Beck, Norbert & Rygl, David, 2015. "Categorization of multiple channel retailing in Multi-, Cross-, and Omni†Channel Retailing for retailers and retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 170-178.
    5. Anne Marianne Seck & Jean Philippe, 2013. "Service encounter in multi-channel distribution context: virtual and face-to-face interactions and consumer satisfaction," The Service Industries Journal, Taylor & Francis Journals, vol. 33(6), pages 565-579, May.
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    Cited by:

    1. Riccardo Resciniti & Federica De Vanna, 2019. "A literature review on firms? internationalisation through e-commerce," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2019(1), pages 121-143.

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