Strategic marketing management of oil and gas industry: A review of literature
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References listed on IDEAS
- Okoroafo, Sam C., 1993. "Firm performance in a liberalized environment: Empirical evidence from a developing country," Journal of Business Research, Elsevier, vol. 28(3), pages 175-189, November.
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KeywordsStrategic Marketing; Strategies; Dynamic environment; Deployment; Resources; Management;
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