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Preferencias y disposición a pagar por sotol en Durango, México

Author

Listed:
  • Juan Hernández Ortiz

    (Universidad Autónoma Chapingo)

  • Cristian Alonso Barragán Aviles

    (Universidad Autónoma Chapingo)

  • Araceli González Juárez

    (Universidad Autónoma Chapingo)

  • Juan Oswaldo Cervantes Luna

    (Universidad Autónoma Chapingo)

Abstract

Objetivo: Estimar la disposición a pagar (DAP) para tres tipos de sotol: blanco, reposado y añejo, así como encontrar las variables socioeconómicas que más influyen en dicha disposición a pagar, con la hipótesis de que existe una disposición a pagar positiva. Método: Se aplicaron 120 encuestas en la ciudad de Durango, para lo cual se empleó el método de valoración contingente y modelo logit binomial, utilizando el software Nlogit. Resultados: La DAP estimada fue, para el caso de sotol blanco de $366.76, para reposado de $573.39 y para añejo de $723.56, lo que significa un sobreprecio del 22%, 27% y 20%, respectivamente. Las variables que explican la DAP son dependientes económicos, ingreso, consumo, ocupación y precio. Limitaciones: El tamaño de la muestra es pequeño, además no existe un intercambio real de dinero, por lo que lo que los entrevistados dicen estar dispuestos a pagar en una encuesta no siempre coincide con lo que realmente paga en un punto de venta real. Principales hallazgos: Los encuestados están dispuestos a pagar un sobreprecio. Por lo que se puede concluir que resulta económicamente viable la producción y distribución de los tres tipos de sotol analizados.

Suggested Citation

  • Juan Hernández Ortiz & Cristian Alonso Barragán Aviles & Araceli González Juárez & Juan Oswaldo Cervantes Luna, 2026. "Preferencias y disposición a pagar por sotol en Durango, México," Ensayos Revista de Economía, Universidad Autónoma de Nuevo León, vol. 45(1), pages 149-164, January.
    • Handle: RePEc:ere:journl:v:45:y:2026:i:1:id:367
    DOI: 10.29105/ensayos45.1-5
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    References listed on IDEAS

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    1. Lionel Valenzuela & Rodrigo Ortega & Daniel Moscovici & Jeff Gow & Adeline Alonso Ugaglia & Radu Mihailescu, 2022. "Consumer Willingness to Pay for Sustainable Wine—The Chilean Case," Sustainability, MDPI, vol. 14(17), pages 1-14, September.
    2. W. Michael Hanemann, 1984. "Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 66(3), pages 332-341.
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