The Use of Marketing as a Tool for Competitive Advantage among Potential and Professional Football Clubs in KZN, South Africa
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- Doyle, Jason P. & Lock, Daniel & Funk, Daniel C. & Filo, Kevin & McDonald, Heath, 2017. "‘I was there from the start’: The identity-maintenance strategies used by fans to combat the threat of losing," Sport Management Review, Elsevier, vol. 20(2), pages 184-197.
- Berman, Barry, 2016. "Referral marketing: Harnessing the power of your customers," Business Horizons, Elsevier, vol. 59(1), pages 19-28.
- Stephen A. Bergman & Trevon D. Logan, 2016. "The Effect of Recruit Quality on College Football Team Performance," Journal of Sports Economics, , vol. 17(6), pages 578-600, August.
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Keywords
Professional; Football; Marketing; Competitive Advantage; Sponsorship;All these keywords.
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