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Compassion without action: Examining the young consumers consumption and attitude to sustainable consumption


  • Hume, Margee


The concept of developing sustainable consumption practices has been a factor for discussion within academic literature for nearly half a decade. Many have argued the consequences of unmonitored consumption practices within a 'throw-away' society would lead to environmental, social and economic degeneration. With consumption no longer hindered by global boundaries, there is an emergence of a common class of people within society consuming in vast amounts, over great distances from one another, and reaps irreparable environmental damage. The onus of developing sustainable practice is no longer the sole responsibility of economies of affluence and specific segments of our economy but has become the responsibility of all stakeholders. Using a triangulated qualitative approach, the aim of this research is to advance our understanding and definition of sustainability in the key stakeholder group: The young consumers, Y generation. The research will focus on understanding their consumption footprints and their view of the notion of sustainability. Implications for social changes, policy and practice will also be presented.

Suggested Citation

  • Hume, Margee, 2010. "Compassion without action: Examining the young consumers consumption and attitude to sustainable consumption," Journal of World Business, Elsevier, vol. 45(4), pages 385-394, October.
  • Handle: RePEc:eee:worbus:v:45:y:2010:i:4:p:385-394

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    Cited by:

    1. Shukla, Paurav, 2011. "Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison," Journal of World Business, Elsevier, vol. 46(2), pages 242-252, April.
    2. Pukkapop Kongkajaroen, 2014. "The Influence of Green Condominium Purchase Attitude toward Intention to Purchase: Generation Y Consumers," ERES eres2014_123, European Real Estate Society (ERES).
    3. Anna Codini & Michelle Bonera & Giulia Miniero, 2016. "Time horizon and green consumption," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2016(2), pages 49-62.
    4. Maria Iannario & Marica Manisera & Paola Zuccolotto, 2017. "Treatment of “don’t know” responses in the consumers’ perceptions about sustainability in the agri-food sector," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(2), pages 765-778, March.
    5. Grebitus, Carola & Printezis, Iryna & Printezis, Antonios, 2017. "Relationship between Consumer Behavior and Success of Urban Agriculture," Ecological Economics, Elsevier, vol. 136(C), pages 189-200.
    6. Tania Bucic & Jennifer Harris & Denni Arli, 2012. "Ethical Consumers Among the Millennials: A Cross-National Study," Journal of Business Ethics, Springer, vol. 110(1), pages 113-131, September.
    7. repec:eee:forpol:v:85:y:2017:i:p1:p:201-215 is not listed on IDEAS


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