IDEAS home Printed from
   My bibliography  Save this article

Compassion without action: Examining the young consumers consumption and attitude to sustainable consumption


  • Hume, Margee


The concept of developing sustainable consumption practices has been a factor for discussion within academic literature for nearly half a decade. Many have argued the consequences of unmonitored consumption practices within a 'throw-away' society would lead to environmental, social and economic degeneration. With consumption no longer hindered by global boundaries, there is an emergence of a common class of people within society consuming in vast amounts, over great distances from one another, and reaps irreparable environmental damage. The onus of developing sustainable practice is no longer the sole responsibility of economies of affluence and specific segments of our economy but has become the responsibility of all stakeholders. Using a triangulated qualitative approach, the aim of this research is to advance our understanding and definition of sustainability in the key stakeholder group: The young consumers, Y generation. The research will focus on understanding their consumption footprints and their view of the notion of sustainability. Implications for social changes, policy and practice will also be presented.

Suggested Citation

  • Hume, Margee, 2010. "Compassion without action: Examining the young consumers consumption and attitude to sustainable consumption," Journal of World Business, Elsevier, vol. 45(4), pages 385-394, October.
  • Handle: RePEc:eee:worbus:v:45:y:2010:i:4:p:385-394

    Download full text from publisher

    File URL:
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    1. Eric von Hippel, 1986. "Lead Users: A Source of Novel Product Concepts," Management Science, INFORMS, vol. 32(7), pages 791-805, July.
    2. Peter Schmuck & Tim Kasser & Richard Ryan, 2000. "Intrinsic and Extrinsic Goals: Their Structure and Relationship to Well-Being in German and U.S. College Students," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 50(2), pages 225-241, May.
    3. Belk, Russell W, 1985. " Materialism: Trait Aspects of Living in the Material World," Journal of Consumer Research, Oxford University Press, vol. 12(3), pages 265-280, December.
    4. Belk, Russell W, 1988. " Possessions and the Extended Self," Journal of Consumer Research, Oxford University Press, vol. 15(2), pages 139-168, September.
    5. Arnould, Eric J & Price, Linda L, 1993. " River Magic: Extraordinary Experience and the Extended Service Encounter," Journal of Consumer Research, Oxford University Press, vol. 20(1), pages 24-45, June.
    6. David Browne & Bernadette O'Regan & Richard Moles, 2008. "Use of embodied energy and ecological footprinting to assess the global environmental impact of consumption in an Irish city-region," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 51(3), pages 447-470.
    7. O'Guinn, Thomas C & Shrum, L J, 1997. " The Role of Television in the Construction of Consumer Reality," Journal of Consumer Research, Oxford University Press, vol. 23(4), pages 278-294, March.
    8. Firat, A Fuat & Venkatesh, Alladi, 1995. " Liberatory Postmodernism and the Reenchantment of Consumption," Journal of Consumer Research, Oxford University Press, vol. 22(3), pages 239-267, December.
    9. Sanne, Christer, 2002. "Willing consumers--or locked-in? Policies for a sustainable consumption," Ecological Economics, Elsevier, vol. 42(1-2), pages 273-287, August.
    10. Toke Christensen & Mirjam Godskesen & Kirsten Gram-Hanssen & Maj-Britt Quitzau & Inge Røpke, 2007. "Greening the Danes? Experience with consumption and environment policies," Journal of Consumer Policy, Springer, vol. 30(2), pages 91-116, June.
    11. Borgmann, Albert, 2000. " The Moral Complexion of Consumption," Journal of Consumer Research, Oxford University Press, vol. 26(4), pages 418-422, March.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. repec:eee:joreco:v:20:y:2013:i:6:p:505-515 is not listed on IDEAS
    2. Shukla, Paurav, 2011. "Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison," Journal of World Business, Elsevier, vol. 46(2), pages 242-252, April.
    3. Pukkapop Kongkajaroen, 2014. "The Influence of Green Condominium Purchase Attitude toward Intention to Purchase: Generation Y Consumers," ERES eres2014_123, European Real Estate Society (ERES).
    4. repec:gam:jsusta:v:10:y:2018:i:4:p:1044-:d:139183 is not listed on IDEAS
    5. Anna Codini & Michelle Bonera & Giulia Miniero, 2016. "Time horizon and green consumption," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2016(2), pages 49-62.
    6. Maria Iannario & Marica Manisera & Paola Zuccolotto, 2017. "Treatment of “don’t know” responses in the consumers’ perceptions about sustainability in the agri-food sector," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(2), pages 765-778, March.
    7. Grebitus, Carola & Printezis, Iryna & Printezis, Antonios, 2017. "Relationship between Consumer Behavior and Success of Urban Agriculture," Ecological Economics, Elsevier, vol. 136(C), pages 189-200.
    8. Tania Bucic & Jennifer Harris & Denni Arli, 2012. "Ethical Consumers Among the Millennials: A Cross-National Study," Journal of Business Ethics, Springer, vol. 110(1), pages 113-131, September.
    9. repec:eee:forpol:v:85:y:2017:i:p1:p:201-215 is not listed on IDEAS


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:worbus:v:45:y:2010:i:4:p:385-394. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.