The best of times and the worst of times: A new best–worst measure of attitudes toward public transport experiences
Attitudes play an important role in determining individual transit behaviour and the measurement of attitudes is relied on by public transit authorities’ world over. Given their role in behaviour and policy making, the accurate measurement of attitudes is of critical importance. Traditional satisfaction scales are prone to bias and on their own they are only a partial measure of attitudes. Given that satisfaction scales have been used to assist with large scale transport infrastructure investment decisions, to aid policy makers examining reactions to alternative policy changes and reform, and to measure the success of new initiatives, deriving robust satisfaction scales should be of critical importance. This paper introduces a dual version of best–worst scaling as an alternative measure of satisfaction. Best–worst scaling is free of the biases inherent in traditional response scales and is ideal for handling the comparative evaluation of large amount of attributes, particularly those which are inherently qualitative. The paper makes a further innovative contribution by proposing a model structure for the joint estimation of satisfaction and importance. Our model shows a better delineation between the attributes used to measure attitudes towards bus use and a more detailed understanding of the relationship between importance and satisfaction; enabling transport operators to better understand what counts most and assess their performance.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 86 (2016)
Issue (Month): C ()
|Contact details of provider:|| Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/547/description#description|
|Order Information:|| Postal: http://www.elsevier.com/wps/find/supportfaq.cws_home/regional|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Zhang, Kai & Zhou, Kan & Zhang, Fangzhou, 2014. "Evaluating bus transit performance of Chinese cities: Developing an overall bus comfort model," Transportation Research Part A: Policy and Practice, Elsevier, vol. 69(C), pages 105-112.
- Pat Auger & Timothy Devinney & Jordan Louviere, 2007. "Using Bestâ€“Worst Scaling Methodology to Investigate Consumer Ethical Beliefs Across Countries," Journal of Business Ethics, Springer, vol. 70(3), pages 299-326, February.
- dell'Olio, Luigi & Ibeas, Angel & Cecin, Patricia, 2011. "The quality of service desired by public transport users," Transport Policy, Elsevier, vol. 18(1), pages 217-227, January.
- Laura Eboli & Gabriella Mazzulla, 2008. "A Stated Preference Experiment for Measuring Service Quality in Public Transport," Transportation Planning and Technology, Taylor & Francis Journals, vol. 31(5), pages 509-523, February.
- Hensher, David A. & Stopher, Peter & Bullock, Philip, 2003. "Service quality--developing a service quality index in the provision of commercial bus contracts," Transportation Research Part A: Policy and Practice, Elsevier, vol. 37(6), pages 499-517, July.
- Bouf, Dominique & Hensher, David A., 2007.
"The dark side of making transit irresistible: The example of France,"
Elsevier, vol. 14(6), pages 523-532, November.
- Dominique Bouf & David A. Hensher, 2007. "The dark side of making transit irresistible: The example of France," Post-Print halshs-00266224, HAL.
- Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521747387, August.
- Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555, August.
- Kenneth Train, 2003. "Discrete Choice Methods with Simulation," Online economics textbooks, SUNY-Oswego, Department of Economics, number emetr2.
- Hess, Stephane & Rose, John M. & Hensher, David A., 2008. "Asymmetric preference formation in willingness to pay estimates in discrete choice models," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 44(5), pages 847-863, September.
- Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. " Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 25(1), pages 78-90, June.
- T.N. Flynn & A.A.J. Marley, 2014. "Best-worst scaling: theory and methods," Chapters,in: Handbook of Choice Modelling, chapter 8, pages 178-201 Edward Elgar Publishing. Full references (including those not matched with items on IDEAS)
When requesting a correction, please mention this item's handle: RePEc:eee:transa:v:86:y:2016:i:c:p:108-123. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.