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Examining the influence of attitudinal factors on the use of ride-hailing services in Toronto

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  • Loa, Patrick
  • Nurul Habib, Khandker

Abstract

The continued growth of ride-hailing usage creates the need for policymakers to understand the factors that affect the adoption and utilization of ride-hailing services. Attitudinal and perceptual factors are of particular importance, both because ride-hailing services are still evolving, and a relatively small number of studies have examined the role of these factors. This paper utilizes data from a web-based survey to understand the role that latent attitudinal factors play in adopting and using ride-hailing services in Toronto. Specifically, two binary logistic regression models are used to understand the factors that influence the adoption of exclusive and shared ride-hailing services. Besides, a zero-inflated ordered probit (ZIOP) model is estimated to investigate the factors that affect the frequency with which a person uses ride-hailing. The empirical investigation reveals that the perception of ride-hailing services tends to differ between individuals with ride-hailing experience and those without, which is expected given the relative novelty of ride-hailing. The logistic regression models reveal that, although common attributes affect the likelihood that a person has adopted a ride-hailing service, the influence of these factors varies based on the specific type of service. This underscores the value of distinguishing between exclusive and shared ride-hailing services. The ZIOP model shows that attitudinal factors regarding qualitative trip characteristics, the inclination towards using ride-hailing services in certain situations, and the consideration of parking requirements affect the frequency with which a person uses ride-hailing. Also, transit pass ownership was found to influence the frequency with which a person uses ride-hailing positively. The results of this study aim to provide insights into the adoption and utilization of ride-hailing, which can help inform policies that aim to encourage the use of shared ride-hailing as an alternative to exclusive ride-hailing services.

Suggested Citation

  • Loa, Patrick & Nurul Habib, Khandker, 2021. "Examining the influence of attitudinal factors on the use of ride-hailing services in Toronto," Transportation Research Part A: Policy and Practice, Elsevier, vol. 146(C), pages 13-28.
    • Handle: RePEc:eee:transa:v:146:y:2021:i:c:p:13-28
    DOI: 10.1016/j.tra.2021.02.002
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    5. Ong, Felita & Loa, Patrick & Nurul Habib, Khandker, 2024. "Is it the trip or the trip-maker? Modelling factors influencing the demand induced by the availability of ride-sourcing services in Metro Vancouver," Transport Policy, Elsevier, vol. 151(C), pages 110-119.
    6. Muhamad Rizki & Tri Basuki Joewono & Dimas Bayu Endrayana Dharmowijoyo & Dwi Prasetyanto, 2021. "The Effects of On- and Before- Journey Advantages Using Ride-Sourcing in Indonesia," Sustainability, MDPI, vol. 13(19), pages 1-20, October.
    7. Dong, Xianlei & Wang, Ying & Li, Xufeng & Zhong, Zhenfang & Shen, Xinyi & Sun, Huijun & Hu, Beibei, 2023. "Understanding the influencing factors of taxi ride-sharing: A case study of Chengdu, China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 176(C).
    8. Xiaoyu Zhang & Chunfu Shao & Bobin Wang & Shichen Huang, 2022. "The Impact of COVID-19 on Travel Mode Choice Behavior in Terms of Shared Mobility: A Case Study in Beijing, China," IJERPH, MDPI, vol. 19(12), pages 1-19, June.
    9. Hossain, Sanjana & Loa, Patrick & Ong, Felita & Habib, Khandker Nurul, 2022. "The determinants of commute mode usage frequency of post-secondary students in the Greater Toronto and Hamilton Area," Transportation Research Part A: Policy and Practice, Elsevier, vol. 166(C), pages 164-185.
    10. Liu, Yicong & Loa, Patrick & Wang, Kaili & Habib, Khandker Nurul, 2023. "Theory-driven or data-driven? Modelling ride-sourcing mode choices using integrated choice and latent variable model and multi-task learning deep neural networks," Journal of choice modelling, Elsevier, vol. 48(C).
    11. Loa, Patrick & Ong, Felita & Hawkins, Jason & Nurul Habib, Khandker, 2023. "Unravelling the relationship between ride-sourcing services and conventional modes in the city of Toronto: A stated preference study," Transport Policy, Elsevier, vol. 141(C), pages 209-220.
    12. Narayanan, Santhanakrishnan & Antoniou, Constantinos, 2023. "Shared mobility services towards Mobility as a Service (MaaS): What, who and when?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 168(C).
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